MMA Smarties India Awards 2023

Honoring innovation, creativity and success in mobile marketing.

Best in show
Gold
Silver
Bronze

Cadbury Celebrations: Shah Rukh Khan My Ad

Best in Show

Secret messages

Brand
Cadbury Silk

Agency
Wavemaker India

Country
India

Cadbury Silk featured a discreet QR code on a limited-edition heart pop Silk pack to increase sales in India compared to Valentine's Day 2021 by encouraging teenagers to discreetly express their love.

MMA Smarties India Awards 2023

Best in Show

Secret messages

Gold

The missing chapter

Metaplex – world’s first multiplex in Metaverse powered by WEB 3.0 technologies

Search for change

Sizzlin' hot

Bring back 2011

Where the heart is S6

Perk disclaimers

Mush detector

Save the 20 coin

Bolne se sab hoga

Winning millions of hearts on glance

Stop the beauty test

Halloween treasure hunt with AJJ

Shikhar super chat

The net practice of stock trading

Coffee Ka better half

Volvoverse – first ever reusable & sustainable platform

World Diabetes Day

Bijli Gul 2.0 – power off, luminous on

Growing category penetration by 500% with Amazon Ads

Silver

Amma, is the baby crying? We heard it too!

Lets not just greet but meet this Diwali

Xstream Fiber AR – superfast speed for everyone’s needs

Sturdo

India coffee stories

Thumbstopping Beauty Biases

B Natural-A 'Made in India' brand acquires no.1 position on Amazon

Galaxy Z Flip4 & Fold4 smartphone launch

Creating a SCENT-SATIONAL experience

11 5G smartphone launch livestream

Smart Farm

Valentine's Day unforgettable love tips

Proud sponsors of groundstaff

Fake product, real impact.

Bringing storytelling back to the heart of India

Chicken Big Mac – the only icon that matters ​

How we hacked India's biggest reality show to drive performance goals

How Nivea created 100000+ influencers for life in just 2 months

Rescuing foodies in need with a one-click install experience on glance

Connecting digital users with local dealers, impacts online to offline performance

#BeSensitiveToOralHealth

Revolutionary launch

Becoming the bestseller in the multi-vitamins category with Amazon Ads

Ghar Ek Mauka Ek – one home one chance

Halloween campaign 2022

Driving high ROI campaigns via service commerce for L'Oreal Professional division

Bronze

#FridayRelease

When Lakme 'winged it' with Ankush

JioSaavn X center fresh valentine's day

Executing India’s first long-term Twitter trendjacking

The biochar project

Out of the box

CPI campaign via Xerxes

Promotion of Zepto – 10 min grocery delivery via Xerxes by Xapads

#CheerForAllSports

EatQual 3.0

Different strokes for different folks

Madbury 4.0 duet (India unites together to co-create next favorite Cadbury flavor)

HERSHE'23 Women's Day campaign

Driving 22% better quality lead generation through Amazon Ads

Mobile app campaign

Vim Black

Iss Diwali, Thodi si Jagah Bana lo

The world's biggest football party ever

Alexa originals – driving music association for HP Pavilion range

Growing 43% above category growth using Amazon DSP

Monsoon magic

In-play mobile ad technology delivers sweet success

Ensure Diabetes Care’s methodical media strategy led to 400% increase in consideration share on Amazon

Nicotine gum becomes a bestseller on Amazon

Suna Kya? Dekha Kya?

Modern work

Chicken Big Mac – the only icon that matters