MMA Smarties India Awards

Honoring innovation, creativity and success in mobile marketing.

Aditya Birla Capital: What if you could #InteractWithTheFuture?

Best in Show 2020

Aditya Birla Capital: What if you could #InteractWithTheFuture?

Brand
Aditya Birla Capital
Agency
FoxyMoron
Country
India

Aditya Birla Capital increased brand awareness and consideration in India by launching an interactive mobile video that showed audiences what their future would look like when it was and wasn't planned for.

Selected Gold winners

Asian Paints Corporate: Where the heart is!

Asian Paints Corporate: Where the heart is!

Brand
Asian Paints
Agency
Madison Media
Country
India

Asian Paints partnered with various celebrities in India to launch a series of YouTube videos that showed the inside of their living spaces to connect with a younger audience.

Kia: Rewind Kia

Kia: Rewind Kia

Brand
Kia
Agency
Isobar India
Country
India

Kia launched a TV and online campaign that encouraged the Indian public to stay at home during the COVID-19 pandemic while lifting their spirits.

McDonald's: 10 year challenge

McDonald's: 10 year challenge

Brand
McDonald's
Agency
22 Feet Tribal Worldwide
Country
India

McDonald’s, a fast food restaurant chain, increased downloads of its new app by making its 10 most popular items in India available for the low prices they were valued at 10 years ago.

Cadbury: Say It With Silk

Cadbury: Say It With Silk

Brand
Cadbury
Agency
Wavemaker India
Country
India

Cadbury Silk promoted its brand among love-smitten centennials in India by launching a custom site where consumers could enter a message of love and receive a tailored Spotify playlist.

Silver winners

Chupa Chups: Unlocking the confectionery potential in young adults
Brand
Chupa Chups
Agency
Ogilvy & Mather India
Country
India
Kingfisher: Stay at Home
Brand
Kingfisher
Agency
Mindshare India
Country
India
Max Life Insurance: New Year greetings and resolution campaign
Brand
Max Life Insurance
Agency
In-house
Country
India
Cadbury Madbury
Brand
Cadbury
Agency
Wavemaker India
Country
India
MySchoolReviews.com: Her courage lessons for myschoolreview.com
Brand
MySchoolReviews.com
Agency
Isobar India
Country
India
TikTok: Mat Kar Forward
Brand
TikTok
Agency
In-house
Country
India
Hershey: Jolly Rancher
Brand
Jolly Rancher
Agency
In-house
Country
India
Kia: Auto Expo
Brand
Kia
Agency
Isobar India
Country
India
Google Assistant: Knowledge has no language
Brand
Google Assistant
Agency
Mullen Lowe Lintas
Country
India
Kotak: 811 #DreamsInvited Campaign
Brand
Kotak Mahindra Bank
Agency
In-house
Country
India
Zivame: Powering The Beauty Within
Brand
Zivame
Agency
Affle
Country
India
Harpic: Making India Toilet Proud
Brand
Harpic
Agency
In-house
Country
India
Royale Health Shield: The antibacterial experience
Brand
Royal Health Shield
Agency
Madison Media
Country
India
Vision Express: Location-based advertising
Brand
Vision Express
Agency
In-house
Country
India
Sunfeast Dark Fantasy: A lot can happen inside
Brand
Sunfeast Dark Fantasy
Agency
Wavemaker India
Country
India
Aditya Birla Capital: The ABC of Money Advice
Brand
Aditya Birla Capital
Agency
Mindshare India
Country
India
Aditya Birla Capital: Making India Engage with the #ABCofBudget2020
Brand
Aditya Birla Capital
Agency
Mindshare India
Country
India