MMA Smarties X Awards 2022
Honoring innovation, creativity and success in mobile marketing.
Best in show
Adopt a mod
Brand
La Societé Protectrice des Animaux (SPA)
La Societé Protectrice des Animaux (SPA)
Agency
Havas Play Madrid
Havas Play Madrid
Country
Spain
Spain
La Societé Protectrice des Animaux (SPA), an animal shelter, encouraged people in France to adopt its rescued cats by modelling 5 of its real cats in a video game and getting French gaming streamers to stream themselves playing.
Gold
Reluctant shanty
Brand
Australians for UNCHR
Australians for UNCHR
Agency
BMF Sydney
BMF Sydney
Country
Australia
Australia
Thumbstopping beauty biases
Brand
Dove
Dove
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
A dream delivered – the lost letters of Hawkins Wilson
Brand
Ancestry
Ancestry
Agency
OMD New York
OMD New York
Country
United States
United States
Street configurator
Brand
Volvo
Volvo
Agency
Hogarth Sao Paulo
Hogarth Sao Paulo
Country
Belgium
Belgium
Vim Black
Brand
Vim
Vim
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Dot go
Brand
Dot Incorporation
Dot Incorporation
Agency
Mediaplus Munich
Mediaplus Munich
Country
APAC
APAC
Dot go
Brand
Dot Incorporation
Dot Incorporation
Agency
Mediaplus Munich
Mediaplus Munich
Country
India
India
Detox your feed
Brand
Dove
Dove
Agency
Mindshare New York
Mindshare New York
Country
United States
United States
The eKoin
Brand
Heineken Silver
Heineken Silver
Agency
Publicis Ho Chi Minh City
Publicis Ho Chi Minh City
Country
Vietnam
Vietnam
Tantir rong
Brand
Sunlight
Sunlight
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Localized digital advertising
Brand
Dogtopia
Dogtopia
Agency
Reshift Media Toronto
Reshift Media Toronto
Country
North America
North America
Reviews of Hope
Brand
Google Search
Google Search
Agency
Toaster Ltd
Toaster Ltd
Country
Indonesia
Indonesia
Tet 2022 – how real local pride beats fake news
Brand
Bia Saigon
Bia Saigon
Agency
Ogilvy Ho Chi Minh City
Ogilvy Ho Chi Minh City
Country
Vietnam
Vietnam
Smashed vanilla cone organic trend
Brand
TikTok / McDonald's
TikTok / McDonald's
Agency
In house
In house
Country
Thailand
Thailand
Silver
Stop the beauty test 2.0
Brand
Dove
Dove
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
#IniStyleKita
Brand
TikTok
TikTok
Agency
Chariot Agency Petaling Jaya
Chariot Agency Petaling Jaya
Country
Malaysia
Malaysia
Singapore is NOT
Brand
TikTok
TikTok
Agency
In house
In house
Country
Singapore
Singapore
RE-Birth on a ramp
Brand
Aquafina
Aquafina
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
The first show about KOC's career
Brand
Admicro
Admicro
Agency
Athena CM Ho Chi Minh
Athena CM Ho Chi Minh
Country
Vietnam
Vietnam
Redoxon healthy treat
Brand
Bayer
Bayer
Agency
EssenceMediacom Ho Chi Minh City
EssenceMediacom Ho Chi Minh City
Country
Vietnam
Vietnam
Sıkılıyor
Brand
Yumoş
Yumoş
Agency
Wunderman Thompson Astoria
Wunderman Thompson Astoria
Country
Turkey
Turkey
Powerful without sugar
Brand
KangShiFu
KangShiFu
Agency
Mindshare Shanghai
Mindshare Shanghai
Country
Greater China
Greater China
Strengthening brand's unique value using karaoke ad units
Brand
Blibli
Blibli
Agency
Wavemaker Indonesia
Wavemaker Indonesia
Country
Indonesia
Indonesia
Helpline on the cover
Brand
Laisha
Laisha
Agency
Havas Tel Aviv
Havas Tel Aviv
Country
Israel
Israel
Demystifying stock trading through cricket
Brand
Upstox
Upstox
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Colonel KI's collector cards
Brand
KFC
KFC
Agency
Mindshare Shanghai
Mindshare Shanghai
Country
Greater China
Greater China
Game Stamina Ka – breaking gender barriers in gaming
Brand
Boost
Boost
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Bia saigon Tet campaign
Brand
Sabeco
Sabeco
Agency
Mediacom Ho Chi Minh City
Mediacom Ho Chi Minh City
Country
Vietnam
Vietnam
Mood Up, summer Up
Brand
Pampers
Pampers
Agency
Mediacom Ho Chi Minh City
Mediacom Ho Chi Minh City
Country
Vietnam
Vietnam
1 brand, 100 names, 1 solution
Brand
Head & Shoulders
Head & Shoulders
Agency
Dentsu Redder Ho Chi Minh City
Dentsu Redder Ho Chi Minh City
Country
Vietnam
Vietnam
Find your flavour
Brand
Lay’s
Lay’s
Agency
Mindshare Shanghai
Mindshare Shanghai
Country
Greater China
Greater China
Peacemaker
Brand
HBO Max
HBO Max
Agency
Hearts & Science New York
Hearts & Science New York
Country
United States
United States
Neverending chase
Brand
CANAL+
CANAL+
Agency
Havas Media Italy
Havas Media Italy
Country
Italy
Italy
Director mix/coda
Brand
Magnum
Magnum
Agency
PHD Turkey
PHD Turkey
Country
Turkey
Turkey
Bronze
Aanandam Aarambam – happiness starts with a Cup of Bru
Brand
BRU
BRU
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Change for the better
Brand
LUX Botanicals
LUX Botanicals
Agency
T&A Ogilvy Ho Chi Minh
T&A Ogilvy Ho Chi Minh
Country
Vietnam
Vietnam
My music my way
Brand
Pepsi
Pepsi
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
All the usefulness for me
Brand
TikTok
TikTok
Agency
SM C&C Seoul
SM C&C Seoul
Country
South Korea
South Korea
Silent Hit
Brand
TIM
TIM
Agency
BETC/Havas São Paulo
BETC/Havas São Paulo
Country
Brazil
Brazil
NFT
Brand
Campbell's
Campbell's
Agency
MSL Chicago
MSL Chicago
Country
North America
North America
Raw – emotions unite us
Brand
International Paralympic Committee
International Paralympic Committee
Agency
Meta
Meta
Country
North America
North America
Unilever's B2B app reaches a new peak
Brand
SHIKHAR
SHIKHAR
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
How Maybelline turns audience into consumers through videos on TikTok
Brand
Maybelline
Maybelline
Agency
TikTok Indonesia
TikTok Indonesia
Country
Indonesia
Indonesia
The family man season 2
Brand
Amazon Prime Video
Amazon Prime Video
Agency
SoCheers Mumbai
SoCheers Mumbai
Country
India
India
Transforming multiple shades of daring
Brand
Maybelline
Maybelline
Agency
XYZ Saigon
XYZ Saigon
Country
Vietnam
Vietnam
2022 TET campaign – a social movement to awake caregivers
Brand
Ensure Gold
Ensure Gold
Agency
Hakuhodo & Saigon Advertising Ho Chi Minh City
Hakuhodo & Saigon Advertising Ho Chi Minh City
Country
Vietnam
Vietnam
Ghar ek mauka ek
Brand
UltraTech Cement
UltraTech Cement
Agency
Mindshare Mumbai
Mindshare Mumbai
Country
India
India
Changing Algida ice creams as the weather changes
Brand
Algida
Algida
Agency
PHD Turkey
PHD Turkey
Country
Turkey
Turkey
“Hair care day” – first time in livestream shopping
Brand
Dove
Dove
Agency
Pik Creative Agency Tirana
Pik Creative Agency Tirana
Country
Turkey
Turkey
Making protein a routine during the lockdown
Brand
Horlicks Protein Plus
Horlicks Protein Plus
Agency
Mindshare APAC
Mindshare APAC
Country
India
India
Recruiting the next generation of Coke drinkers at scale enabled by Grivy
Brand
Coca-Cola
Coca-Cola
Agency
Mediacom Indonesia
Mediacom Indonesia
Country
Indonesia
Indonesia
Keeping festive stories virtually alive
Brand
Mondelez Kinh Do Mooncake
Mondelez Kinh Do Mooncake
Agency
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Country
Vietnam
Vietnam
Tarot ca phe
Brand
Nescafé
Nescafé
Agency
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Publicis Ho Chi Minh City / MMS Communications Ho Chi Minh City
Country
Vietnam
Vietnam
UX design for Allianz'ım mobile app
Brand
Allianz Türkiye
Allianz Türkiye
Agency
Ting
Ting
Country
Turkey
Turkey
NAverse
Brand
Narcotiques Anonymes
Narcotiques Anonymes
Agency
Havas Play Paris
Havas Play Paris
Country
France
France
Sting up – where I don't live
Brand
Sting
Sting
Agency
Mindshare Ho Chi Minh City
Mindshare Ho Chi Minh City
Country
Vietnam
Vietnam
