MMA Smarties X Awards

Honoring innovation, creativity and success in mobile marketing.

Selected Golds
Further Golds
Silver
Bronze

Selected Gold winners 2021

Samsung: #danceAwesome

Brand
Samsung Galaxy

Agency
Starcom

Country
Global

Samsung devised its first global hashtag challenge to build positive brand perception among Gen Z and product interest for Samsung’s Galaxy A Series phone.

Dove: #CheckYourself

Brand
Dove

Agency
Mindshare Sweden

Country
Sweden

Dove used Snapchat’s interactive Lenses to create an educational Augmented Reality campaign to show young women how to examine their breasts for potential changes.

Excedrin: Game Over for Headaches

Brand
Excedrin

Agency
Weber Shandwick New York

Country
United States

Excedrin partnered with video game influencers on the popular livestream gaming platform Twitch to spread the word about how it can help screen-time headaches.

MMA Smarties X Awards

Selected Gold winners 2021

Samsung: #danceAwesome

Dove: #CheckYourself

Excedrin: Game Over for Headaches

Further Gold winners 2021

Nautilus: Lighting Up Guangzhou

Kotex: SOS Button

TIM: The awareness keyboard – detecting racism one keyboard at the time

L'Enfant Bleu: Undercover avatar

Yili: Xiaomi's smart vending machine

Silver winners 2021

Castrol: Protect the Protector

Lifebuoy: Covid-19 hyper alert system – Lifebuoy ft. Ministry of Health & 5K message

Depositions.com Mobile App

Domex: Disinfection alert system

Lifebuoy: Every prayer starts with a clean pair of hands

Clear: From battle to bottle – Clear China's eSports breakthrough

Clear Men: Hijacking live game with real-time prediction

UltraTech Cement: How UltraTech leveraged multiple mobile channels to establish itself as a home building companion

KangShiFu Ice Tea: Chinese New Year karaoke reunion

MAGGI: Cook your difference to spice up Tet

GS Shop: Moloco dynamic creative optimization achieves 4000% ROAS

Oreo: Stay playful

Pepsi Black: Virtual brand experience

Pepsi: Online store – conversational commerce

QQ Star Milk: Discovery's Kenyan Safari

Lifebuoy: Safety4All – Love, Like Safety, Does Not Discriminate

Unilever Food Solutions (UFS): Killer recipe 2021

Bronze winners 2021

Cricbuzz: #AbCricketBuzzega

Chinsu Chili: How a brand in a low-involvement category breaks the ‘commodity’ curse by hijacking one of the biggest youth trends in 2020

Tadım: How to increase online sales with an "Experience Management Platform"!

7-Eleven: In-game ads energise 7-Eleven’s Slurpee campaign.

KFC: The growth of Colonel KI

Pepsi x Rapviet: The hip to the hop launch

Isbank: Personal assistant maxi – WhatsApp integration

VinFast: VF e34 – launching Vietnam's biggest pre-order campaign of all-time