MIXX Awards Europe
Honouring the best digital advertising campaigns in Europe
About the Awards
The MIXX Awards Europe are run by IAB Europe and they recognise and celebrate the year’s best digital advertising campaigns from across the region.
The most recent MIXX Awards were announced in May 2019 and all the winning cases studies are available to read here on WARC.
Grand Prix

Special Olympics Belgium: Dare to Sponsor
Brand Special Olympics Belgium
Agency LDV United
Advertiser Special Olympics Belgium
Country Belgium
Special Olympics Belgium encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.
The brand launched a fully-integrated B2B campaign that targeted major brands to encourage them to support Belgium's top athletes on social media.
The campaign garnered 16 million views and convinced 10 of Belgium's major brands to start a new partnership with Special Olympics.
Gold

Aldi: Creating retail-traffic through intelligent GPS data customer mapping
Brand Aldi
Agency Havas Denmark
Advertiser Aldi
Country Denmark
Aldi developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.

Brand Doritos
Agency OMD Turkey
Advertiser PepsiCo
Country Turkey
Doritos created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

Brand Lipton
Agencies DDB / Mindshare
Advertiser Unilever
Country Turkey
Lipton increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

AXE: Men Do Apologize TV Integration
Brand AXE
Agency Mindshare
Advertiser Unilever
Country Turkey
Axe fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.

Brand Vodafone
Agency Mindshare
Advertiser Vodafone
Country Turkey
Vodafone partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted phrases or sentences that strengthen negative gender stereotypes.
Silver
Akbank Jazz Festival: Adaptive Jazz Radio Campaign
Brand Akbank Jazz Festival
Agency Mediacom
Advertiser Sabancı Group
Country Turkey
Brand BMW
Agencies Wavemaker / Starcom Turkey
Advertiser BMW
Country Turkey
MediaMarkt: Heroes of Sales – the first shoppable online comedy
Brand Media Markt
Agencies Wavemaker Hungary / Umbrella Kreatív Műhel
Advertiser MediaMarktSaturn
Country Hungary
Renault: Rennovative Megane Sedan test drive campaign
Brand Renault
Agency Wavemaker
Advertiser Renault
Country Turkey
Spotify for Brands Virtual Reality House Tour
Brand Spotify
Agency N/A
Advertiser Spotify
Country Global
Croatia Osiguranje Insurance Company: The Tunnel
Brand Croatia Osiguranje Insurance Company
Agency Bruketa & Zinic & Grey
Advertiser Croatia Osiguranje Insurance Company
Country Croatia
Bronze
Brand Vodafone
Agency Johannes Leonardo New York
Advertiser Vodafone
Country Global
National Safety Council: Stopping Everyday Killers
Brand National Safety Council
Agencies Mindshare / C-section
Advertiser National Safety Council
Country Turkey
Brand AXE
Agencies Mindshare Poland / DDB & Tribal
Advertiser Unilever
Country Poland
Brand AXE
Agency Initiative Media Russia
Advertiser Unilever
Country Russia
Kind en Gezin: Breastfeeding Extras
Brand The Child and Family Agency
Agency LDV United
Advertiser The Child and Family Agency
Country Belgium
Brand Cornetto
Agencies Mindshare Turkey / Bond Digital
Advertiser Unilever
Country Turkey
Vodafone: Freestyle – HBB TV Cross Screen Integration
Brand Vodafone
Agency Mindshare
Advertiser Vodafone
Country Turkey
Brand Advance
Agency Arena Media
Advertiser Bayer Animal Health
Country Spain
Pharmaton: TV Sponsorship Enhanced Interaction with Second Screen
Brand Pharmaton
Agency Mindshare Turkey
Advertiser Sanofi
Country Turkey
Always: Relevant content led to massive impact with young women
Brand Always
Agency CARAT
Advertiser Procter & Gamble (P&G)
Country Denmark
Brand Tymbark
Agencies Mindshare Poland / GONG
Advertiser Tymbark
Country Poland