MIXX Awards Europe

Special Olympics Belgium: Dare to Sponsor

Brand Special Olympics Belgium
Agency LDV United
Advertiser Special Olympics Belgium
Country Belgium

Special Olympics Belgium encouraged major brands to sponsor its Olympics in Belgium by launching personalised direct mail, out of home and an emotional online video.

The brand launched a fully-integrated B2B campaign that targeted major brands to encourage them to support Belgium's top athletes on social media.

The campaign garnered 16 million views and convinced 10 of Belgium's major brands to start a new partnership with Special Olympics.

Aldi: Creating retail-traffic through intelligent GPS data customer mapping

Brand Aldi
Agency Havas Denmark
Advertiser Aldi
Country Denmark

Aldi developed geo-targeted digital flyers that targeted shoppers based on their location, reducing spend without affecting the brand's sales in Denmark.

Doritos Cool & Hot

Brand Doritos
Agency OMD Turkey
Advertiser PepsiCo
Country Turkey

Doritos created an interactive video experience for mobile that allowed consumers in Turkey to experience its new Cool & Hot Doritos.

Lipton: Silence Ad Break

Brand Lipton
Agencies DDB / Mindshare
Advertiser Unilever
Country Turkey

Lipton increased brand image scores in Turkey by silencing screens during prime time to encourage people to have face-to-face conversations over a cup of tea.

AXE: Men Do Apologize TV Integration

Brand AXE
Agency Mindshare
Advertiser Unilever
Country Turkey

Axe fought against gender stereotyping in Turkey by launching a TV ad during a popular series that allowed viewers to decide what happened next.

Vodafone: Red Line

Brand Vodafone
Agency Mindshare
Advertiser Vodafone
Country Turkey

Vodafone partnered with Turkish newspaper Hurriyet to create a red button on its website which highlighted phrases or sentences that strengthen negative gender stereotypes.