Marketing Society Awards

Honouring and highlighting the great work of agencies and brands

Marketing Society

About the Awards

The Marketing Society Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.

The most recent awards were announced in July 2021 and the winning cases studies are available to read here on WARC.

Find out more about the Marketing Society Awards

The National Lottery: The Two Billion Pound Turnaround

Grand Prix 2021

The National Lottery: The Two Billion Pound Turnaround

Brand
National Lottery
Agency
Vizeum / adam&eveDDB London
Country
United Kingdom

The national lottery embarked on a revitalisation strategy to increase brand positivity in the UK by maximising mental availability through distinctive brand assets and communications.

Winners

O2: The blue robot that transformed a telco’s fortunes
Brand
O2
Agency
VCCP London
Country
United Kingdom
PlayStation / Transport for London: PlayStation 5 Oxford Circus Launch
Brand
Sony Playstation / Transport for London
Agency
Ogilvy & Mather
Country
United Kingdom
Nationwide Building Society: How Nationwide took a powerful stand for frontline staff across the nation
Brand
Nationwide Building Society
Agency
Wavemaker / VCCP London
Country
United Kingdom
Starling Bank: Breaking the Banks – How a shed helped Starling become the fastest growing business bank in Europe
Brand
Starling Bank
Agency
Wonderhood Studios
Country
United Kingdom
Tesco: Tesco x Supermarket Sweep AFP
Brand
Tesco
Agency
Mediacom / BBH London
Country
United Kingdom
Heinz: Keeping Heinz top of mind, come rail, hail or shine.
Brand
Heinz
Agency
BBH London
Country
United Kingdom
Mermaids: Re-educating Google
Brand
Mermaids
Agency
RAPP
Country
United Kingdom
Anusol: How bold use of insight unlocked record growth and social good
Brand
Anusol
Agency
MSQ Partners
Country
United Kingdom
Stannah: Transforming the UK stairlift industry through digital
Brand
Stannah
Agency
Zone
Country
United Kingdom
Hong Kong Observation Wheel: AR App Presented by AIA
Brand
Hong Kong Observation Wheel / AIA
Agency
Agenda
Country
Hong Kong
Tesco: Innovating in a crisis, to cement a relationship with shoppers
Brand
Tesco
Agency
BBH London
Country
Hong Kong
Dove: Dove's First Refillable Deodorant
Brand
Dove
Agency
The Forge
Country
United States
RNIB: Redesigning the world for people with sight loss
Brand
The Royal National Institute of Blind People
Agency
The&Partnership London
Country
United Kingdom
Birds Eye: Partnering with Iceland & hunting for Captain Charlotte
Brand
Birds Eye
Agency
Cirkle
Country
United Kingdom
McDonald's: How closing our business was good for business
Brand
McDonald's
Agency
Leo Burnett London
Country
United Kingdom
TENA: Our bodies change, but why should we?
Brand
TENA
Agency
AMV BBDO London
Country
United Kingdom / Italy
Bodyform: The team that lives fearlessly, so we can live fearless
Brand
Bodyform
Agency
AMV BBDO London
Country
Global

Highly Commended

Tesco: How celebrating the nation's naughtiness helped Tesco win a covid Christmas
Brand
Tesco
Agency
Mediacom / BBH London
Country
United Kingdom
Sipsmith: Crossing the Chasm
Brand
Sipsmith
Agency
Ogilvy & Mather
Country
United Kingdom
Farrow & Ball: How Farrow & Ball found success by calming the nerves of the paint paranoid
Brand
Farrow & Ball
Agency
BMB
Country
United Kingdom
Blue Light Card: 'Here for you' campaign
Brand
Blue Light Card
Agency
In-house
Country
United Kingdom
LADbible Group: LADx
Brand
LADBible
Agency
In-house
Country
United Kingdom
Tesco: Christmas 2020 – I'm a Celebrity, get me to Tescoooo!
Brand
Tesco
Agency
Mediacom / BBH London
Country
United Kingdom
The Ozone Project: Building the premium digital advertising platform of the future
Brand
The Ozone Project
Agency
In-house
Country
United Kingdom
Heinz: Heinz to home. How Heinze adapted the "next normal"
Brand
Heinz
Agency
BBH London
Country
United Kingdom
Oatly: The New Word
Brand
Oatly
Agency
Edelman Hong Kong
Country
Hong Kong
Counter Terrorism Policing: Extreme measures – How we got people talking about radicalisation
Brand
National Counter Terrorism Police
Agency
AMV BBDO London
Country
United Kingdom
Refuge: How making a number famous helped to save women's lives
Brand
Refuge
Agency
BBH London
Country
United Kingdom
Graham's: From our family to yours
Brand
Graham's The Family Dairy
Agency
In-house
Country
United Kingdom
Transport for London: Covid response campaign
Brand
Transport for London
Agency
VCCP London
Country
United Kingdom
Tesco: A commitment to serve all of Britain's shoppers
Brand
Tesco
Agency
BBH London
Country
United Kingdom
Direct Line: We're On It
Brand
Direct Line
Agency
In-house
Country
United Kingdom
Macmillan: We stand for betterness
Brand
Macmillan Cancer Support
Agency
AMV BBDO London
Country
United Kingdom
Toyota Yaris: How the new Toyota Yaris turned conventions on their head
Brand
Toyota
Agency
The&Partnership London
Country
Europe