Marketing Society Awards 2023
Honouring and highlighting the great work of agencies and brands
About the Awards
The Marketing Society Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.
The most recent awards were announced in June 2023 and the winning cases studies are available to read here on WARC.
Winners
Make your comeback
Brand
Sport England – This Girl Can
Sport England – This Girl Can
Agency
23Red London
23Red London
Country
United Kingdom
United Kingdom
#WeThe15
Brand
International Paralympic Committee
International Paralympic Committee
Agency
adam&eveDDB London
adam&eveDDB London
Country
Global
Global
How Sage turned accountancy software from business-to-business to human-to-human
Brand
Sage
Sage
Agency
VCCP London
VCCP London
Country
United Kingdom
United Kingdom
Have a word
Brand
Mayor of London
Mayor of London
Agency
Ogilvy London
Ogilvy London
Country
United Kingdom
United Kingdom
Making work work for women
Brand
LinkedIn
Agency
VCCP London
VCCP London
Country
United Kingdom
United Kingdom
Marketing excellence programme
Brand
Sky
Sky
Agency
In house
In house
Country
United Kingdom
United Kingdom
The lil Jif project
Brand
Jif
Jif
Agency
Zenith Media New York
Zenith Media New York
Country
United States
United States
Long-term brand building done proper
Brand
Yorkshire Tea
Yorkshire Tea
Agency
Lucky Generals London
Lucky Generals London
Country
United Kingdom
United Kingdom
Safe sex is no laughing matter
Brand
Durex
Durex
Agency
Zenith Bucharest
Zenith Bucharest
Country
Romania
Romania
The last photo
Brand
Campaign Against Living Miserably
Campaign Against Living Miserably
Agency
adam&eveDDB London
adam&eveDDB London
Country
United Kingdom
United Kingdom
How a newcomer rewrote the rulebook of Mediterranean-style lagers
Brand
Molson Coors
Molson Coors
Agency
Havas London
Havas London
Country
United Kingdom
United Kingdom
The O2 Christmas sim card
Brand
Virgin Media O2
Virgin Media O2
Agency
VCCP London
VCCP London
Country
United Kingdom
United Kingdom
How The National Lottery stole Christmas
Brand
Camelot
Camelot
Agency
Dentsu London / adam&eveDDB London
Dentsu London / adam&eveDDB London
Country
United Kingdom
United Kingdom
Rise fast, work young
Brand
Hospitality Rising
Hospitality Rising
Agency
Wildstorm PR London / VCCP London / Tigerbond London / Smithfield Agency London / Saved By Robots London / Ogilvy London / Fourth Angel London / Forever Beta London / Antler Social London
Wildstorm PR London / VCCP London / Tigerbond London / Smithfield Agency London / Saved By Robots London / Ogilvy London / Fourth Angel London / Forever Beta London / Antler Social London
Country
United Kingdom
United Kingdom
The team behind ITVX
Brand
ITV
ITV
Agency
In house
In house
Country
United Kingdom
United Kingdom
Getting customers Lovin’ it again, and keeping them Lovin’ it. No matter what.
Brand
McDonald's
McDonald's
Agency
Leo Burnett London
Leo Burnett London
Country
United Kingdom
United Kingdom
Stop weeping on the sofa, start gifting with a poster
Brand
Cadbury
Cadbury
Agency
VCCP London
VCCP London
Country
United Kingdom
United Kingdom
Highly Commended
#ItLooksLikeGuinness
Brand
Guinness
Guinness
Agency
AMV BBDO London
AMV BBDO London
Country
United Kingdom
United Kingdom
#lastlonelymenopause
Brand
Tena
Tena
Agency
AMV BBDO London
AMV BBDO London
Country
United Kingdom
United Kingdom
#periodsomnia
Brand
Bodyform/Libresse
Bodyform/Libresse
Agency
AMV BBDO London
AMV BBDO London
Country
Europe
Europe
Performance against a backdrop of uncertainty
Brand
Camelot
Camelot
Agency
In house
In house
Country
United Kingdom
United Kingdom
Effective and impactful strategy
Brand
Capita, for the British Army
Capita, for the British Army
Agency
Accenture Song London
Accenture Song London
Country
United Kingdom
United Kingdom
Chilling crime, creepy crawlies and crapping yourself
Brand
Merlin Entertainments
Merlin Entertainments
Agency
In house
In house
Country
United Kingdom
United Kingdom
ITVX launch campaign
Brand
ITV
ITV
Agency
In house
In house
Country
United Kingdom
United Kingdom
Listen and book
Brand
easyJet
easyJet
Agency
In house
In house
Country
United Kingdom
United Kingdom
Nature calls
Brand
Scottish Water
Scottish Water
Agency
Always Be Content Edinburgh
Always Be Content Edinburgh
Country
United Kingdom
United Kingdom
See the world differently
Brand
Virgin Atlantic
Virgin Atlantic
Agency
Lucky Generals London
Lucky Generals London
Country
United Kingdom
United Kingdom
Loyalty from the inside
Brand
IKEA
IKEA
Agency
RAPP London
RAPP London
Country
United Kingdom
United Kingdom
How Dove influenced toxic influencers
Brand
Dove
Dove
Agency
Ogilvy London
Ogilvy London
Country
United Kingdom
United Kingdom
Implementing great creative strategy with Cadbury
Brand
Cadbury
Cadbury
Agency
Kantar London
Kantar London
Country
United Kingdom
United Kingdom