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Marketing Society Awards

Honouring and highlighting the great work of agencies and brands

Marketing Society

About the Awards

The Marketing Society Awards, judged by a panel of senior marketing practitioners, honour and highlight the great work of agencies and brands.

The most recent awards were announced in July 2022 and the winning cases studies are available to read here on WARC.

Find out more about the Marketing Society Awards

Winners 2022

Sheba: Hope Reef
Brand
O2Mars Petcare Sheba
Agency
AMVBBDO
Country
Germany, Russia and France
Childline: Nobody is normal – how going deeper helped Childline connect to a new generation
Brand
Childline
Agency
The Gate London
Country
United Kingdom
Birds Eye Green Cuisine: Rebranding plant-based by powering Team GB
Brand
Birds Eye Green Cuisine
Agency
Cirkle PR
Country
United Kingdom
Cadbury Caramilk: Who knew loudmouth Austrlians could sell so much chocolate? We did
Brand
Cadbury
Agency
VCCP
Country
United Kingdom
Dove: Taking on taking selfies
Brand
Dove
Agency
Ogilvy UK
Country
United States
Nationwide: Evolving Nationwide back into a building society
Brand
Nationwide Building Society
Agency
VCCP
Country
United Kingdom
EY-Parthenon: Reshaping results
Brand
EY-Parthenon
Agency
EY
Country
United Kingdom
Metro Bank: Getting lockdown start-ups, up and running
Brand
Metro Bank
Agency
Country
United Kingdom
TfL: How TfL went from the poster child of COVID spreading to the heart of London’s recovery
Brand
TfL
Agency
VCCP
Country
United Kingdom
Tesco: Christmas 2021 – harnessing the spirit of the nation to create fame and drive growth
Brand
Tesco
Agency
BHH
Country
United Kingdom
Tesco: The new power of loyalty
Brand
Tesco
Agency
BBH
Country
United Kingdom
O2: The O2 in Fortnite creative – reimagining live experiences in the virtual world
Brand
O2
Agency
VCCP
Country
United Kingdom
The Ozone Project: Powering the premium web
Brand
The Ozone Project
Agency
The Ozone Project
Country
United Kingdom
Nationwide: How Nationwide and Wavemaker tackled unconscious bias in media planning and buying, and helped create a more inclusive industry for all
Brand
Nationwide Building Society and Wavemaker
Agency
VCCP
Country
United Kingdom
School of Marketing: Mentoring Gen Z programme
Brand
School of Marketing
Agency
School of Marketing
Country
United Kingdom
The Campaign Against Living Miserably (CALM): The invisible opponent
Brand
The Campaign Against Living Miserably (CALM)
Agency
AMVBBDO
Country
United Kingdom
TUI: 2020–21 – from surviving to thriving
Brand
TUI
Agency
TUI
Country
United Kingdom

Highly Commended 2022

FOR Cardiff: #FORaSaferCardiff
Brand
FOR Cardiff
Agency
FOR Cardiff
Country
United Kingdom
Bombay Sapphire: A supermarket to inspire the world
Brand
Bombay Sapphire
Agency
AMVBBDO
Country
United Kingdom
KP Snacks: A Tyrrellbly, Tyrrellbly Good Innings
Brand
KP Snacks
Agency
St Luke's
Country
United Kingdom
Nationwide: Building a more respectful society for, and with, the next generation
Brand
Nationwide Building Society
Agency
VCCP
Country
United Kingdom
Costa Coffee: From generosity comes loyalty
Brand
Costa Coffee
Agency
M&C Saatchi
Country
United Kingdom
Homebase: A Brand Led Business Renovation
Brand
Homebase
Agency
Atomic London
Country
United Kingdom
Tesco & MediaCom: Little Helps Day
Brand
Tesco and MediaCom
Agency
BHH
Country
United Kingdom
Barclays: Marketing that made money work for the nation
Brand
Barclays
Agency
BBH
Country
United Kingdom
Chelsea Football Club: The Fifth Stand
Brand
Chelsea Football Club
Agency
Chelsea Football Club
Country
United Kingdom
Camelot: The National Lottery – celebrating our players’ role in Olympic and Paralympic success
Brand
Camelot
Agency
Camelot, Dentsu and Adam&EveDDB
Country
United Kingdom
Marks & Spencer: Turning every store into a social success story for customers
Brand
M&S Food
Agency
M&S
Country
United Kingdom
Turtl: The scientifically better way to do content
Brand
Turtl
Agency
Turtl
Country
United Kingdom
Department For Transport THINK!: We salute you
Brand
Department For Transport THINK!
Agency
23red
Country
United Kingdom
Libresse / Bodyform: Painstories – how can we feel if we are not allow to feel
Brand
Bodyform/Libresse
Agency
AMVBBDO
Country
United Kingdom
Channel 4: Black to front
Brand
Channel 4
Agency
Channel 4
Country
United Kingdom
Charlie Bigham’s: Meet Charlie Bigham, you couldn’t make him up
Brand
Charlie Bigham’s
Agency
VCCP
Country
United Kingdom
Counter Terrorism Policing: Virtual kitchen table conversations with Netmums
Brand
Counter Terrorism Policing
Agency
Wavemaker
Country
United Kingdom
Guinness: Black shines brightest
Brand
Guinness
Agency
AMVBBDO
Country
United Kingdom
LinkedIn: How a humble desk plant grew the nation’s relationship with LinkedIn
Brand
LinkedIn
Agency
VCCP
Country
United Kingdom
Merkle UK: Why Merkle should win Business to Business award
Brand
Merkle UK
Agency
Merkle
Country
United Kingdom
The Metropolitan Police: Hard calls save lives
Brand
The Metropolitan Police
Agency
AMVBBDO
Country
United Kingdom
Microsoft: Forward together
Brand
Microsoft, Middle East & Africa
Agency
Microsoft
Country
Middle East & Africa
Smart Energy GB: How Einstein helped reposition smart meters
Brand
Smart Energy GB
Agency
AMVBBDO
Country
United Kingdom
Tesco Mobile: How Tesco Mobile won the hearts of blue-collar Britain by behaving like a supermarket not a telco
Brand
Tesco Mobile
Agency
BBH
Country
United Kingdom
TFL: Making a positive change at the toughest times
Brand
TFL
Agency
VCCP
Country
United Kingdom
Vision Express: Mole vs. mountain – how Marvin the Mole helped Vision Express evolve to take on the supremacy of Specsavers
Brand
Vision Express
Agency
Leo Burnett
Country
United Kingdom