MAA Worldwide GLOBES
The “Best of the Best” campaigns from virtually every country in the world
About the Awards
Now in its 31st year, the MAA GLOBES have become the elite Marketing Communications Awards Programme.
With over 150 judges from across the World, representing every sector and every marketing discipline, GLOBE winners ultimately prove themselves to the very Best in the World. The most recent Awards were announced in February 2018 and the winning cases studies are available to read here on WARC.
Red Globe
Taiwan Star Telecom: The Black Spot Campaign
Brand Taiwan Star Telecom
Agency X-line Co
Country Taiwan
Taiwan Star Telecom changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).
The brand launched the campaign on World Sight Day and created an emotional film highlighting the life of a 22-year-old woman with MD.
Brand preference increased from 15% to 25% and a total of 28 brands joined in with the campaign by placing the black spot effect on their sites.
Gold
Nissan Ireland: A Micra Revolution
Brand Nissan
Agency In the Company of Huskies
Country Ireland
O Boticário Brazil: Exu's "Samphonic" Orchestra
Brand O Boticário
Agency Studio Ideias
Country Brazil
L'Oreal Thailand: Maybeline 'Make It Happen'
Brand Maybelline
Agency Wavemaker Thailand
Country Thailand
McDonald's Malaysia: McCafe InstaBillboard
Brand McDonald's
Agency Leo Burnett Malaysia
Country Malaysia
Valio Russia: Oltermanni. SiSU in Russia
Brand Oltermanni
Agency Ark Connect
Country Russia
Mondelez International Pakistan: Say It With Cadbury
Brand Cadbury's Dairy Milk
Agency Starcom Pakistan
Country Pakistan
Skoda Taiwan: SKODA x Handsome Dancer "CoinciDance" Campaign
Brand Skoda
Agency PHD Taiwan
Country Taiwan
JDE (Jacobs Monarch Millicano): The first AD to make you a cup of coffee.
Brand Millicano
Agency e:mg
Country Russia
Nespresso Russia: The New World of the Nespresso coffee
Brand Nespresso
Agency BeeTL
Country Russia
Mastercard Russia: The Priceless League: Establishing a new hockey tradition
Brand Mastercard
Agency R.I.M. Porter Novelli
Country Russia
Silver
Nissin Cisco Japan: 3:20 is 'Sable Time!' 1 Minute Challenge
Brand Adrenaline Game Fuel
Agency TMA-Draft
Country Japan
PepsiCo, brand Adrenaline Rush: Activate winner's mode
Brand Coconut Sable
Agency Dentsu Tokyo
Country Russia
Brand Axe
Agency Initiative Russia
Country Russia
The Coca Cola Export Company Pakistan: Coke and Edhi (Ramadan) Bottle of Change
Brand Coca-Cola
Agency In-house
Country Pakistan
Strauss Group Russia: I am for Coffee!
Brand Ambassador Premium Coffee
Agency Ark Connect
Country Russia
LLC MVM: I am mobile. Activation for the mobile generation
Brand m_mobile
Agency Ark Connect
Country Russia
Samsung Eletrônica da Amazônia. Brazil: Silent Booth Theater for All Ears 2018
Brand Samsung
Agency Creata
Country Brazil
Alpro: The Alpro Planquet Pop Up
Brand Alpro
Agency Verve
Country Ireland
Lucozade Ribena Suntory United Kingdom: Unstoppable bottle
Brand Lucozade
Agency TBK Group
Country United Kingdom
Bronze
Gazprom Neft Russia: 24 Hours of Le MKAD
Brand Gazprom Neft
Agency e:mg
Country Russia
Deakin University Australia: Mind Racer
Brand Deakin University
Agency Hardhat
Country Australia
Morinaga Milk Industry: The Rose of Deru-sailles
Brand Morinaga Milk Industry
Agency Dentsu Tokyo
Country Japan
Nissin Food Products. Japan: To-Go Dam Project
Brand UFO Yakisoba
Agency In-house
Country Japan
Suas: When you can read everything, it changes everything
Brand Suas Ireland
Agency In the Company of Huskies
Country Ireland
NokScoot Airline Thailand: Xi'an Troops
Brand NokScoot Airline
Agency Wavemaker Thailand
Country Thailand
