MAA Worldwide GLOBES

The “Best of the Best” campaigns from virtually every country in the world

Browse latest case studies

About the Awards

Now in its 31st year, the MAA GLOBES have become the elite Marketing Communications Awards Programme.

With over 150 judges from across the World, representing every sector and every marketing discipline, GLOBE winners ultimately prove themselves to the very Best in the World. The most recent Awards were announced in February 2018 and the winning cases studies are available to read here on WARC.

Find out more about MAA Worldwide

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Red Globe

Taiwan Star Telecom

Taiwan Star Telecom: The Black Spot Campaign

Brand Taiwan Star Telecom
Agency X-line Co
Country Taiwan

Taiwan Star Telecom changed mobile phone-using behaviour in Taiwan to help prevent Macular Degeneration (MD).

The brand launched the campaign on World Sight Day and created an emotional film highlighting the life of a 22-year-old woman with MD.

Brand preference increased from 15% to 25% and a total of 28 brands joined in with the campaign by placing the black spot effect on their sites.


Nissan Ireland: A Micra Revolution

Brand Nissan
Agency In the Company of Huskies
Country Ireland

O Boticário Brazil: Exu's "Samphonic" Orchestra

Brand O Boticário
Agency Studio Ideias
Country Brazil

L'Oreal Thailand: Maybeline 'Make It Happen'

Brand Maybelline
Agency Wavemaker Thailand
Country Thailand

McDonald's Malaysia: McCafe InstaBillboard

Brand McDonald's
Agency Leo Burnett Malaysia
Country Malaysia

Valio Russia: Oltermanni. SiSU in Russia

Brand Oltermanni
Agency Ark Connect
Country Russia

Mondelez International Pakistan: Say It With Cadbury

Brand Cadbury's Dairy Milk
Agency Starcom Pakistan
Country Pakistan

Skoda Taiwan: SKODA x Handsome Dancer "CoinciDance" Campaign

Brand Skoda
Agency PHD Taiwan
Country Taiwan

Nespresso Russia: The New World of the Nespresso coffee

Brand Nespresso
Agency BeeTL
Country Russia

Mastercard Russia: The Priceless League: Establishing a new hockey tradition

Brand Mastercard
Agency R.I.M. Porter Novelli
Country Russia


Nissin Cisco Japan: 3:20 is 'Sable Time!' 1 Minute Challenge

Brand Adrenaline Game Fuel
Agency TMA-Draft
Country Japan

PepsiCo, brand Adrenaline Rush: Activate winner's mode

Brand Coconut Sable
Agency Dentsu Tokyo
Country Russia

Unilever Rus: AXE Cybersport

Brand Axe
Agency Initiative Russia
Country Russia

Strauss Group Russia: I am for Coffee!

Brand Ambassador Premium Coffee
Agency Ark Connect
Country Russia

LLC MVM: I am mobile. Activation for the mobile generation

Brand m_mobile
Agency Ark Connect
Country Russia

Alpro: The Alpro Planquet Pop Up

Brand Alpro
Agency Verve
Country Ireland

Lucozade Ribena Suntory United Kingdom: Unstoppable bottle

Brand Lucozade
Agency TBK Group
Country United Kingdom


Gazprom Neft Russia: 24 Hours of Le MKAD

Brand Gazprom Neft
Agency e:mg
Country Russia

Deakin University Australia: Mind Racer

Brand Deakin University
Agency Hardhat
Country Australia

Morinaga Milk Industry: The Rose of Deru-sailles

Brand Morinaga Milk Industry
Agency Dentsu Tokyo
Country Japan

Nissin Food Products. Japan: To-Go Dam Project

Brand UFO Yakisoba
Agency In-house
Country Japan

Suas: When you can read everything, it changes everything

Brand Suas Ireland
Agency In the Company of Huskies
Country Ireland

NokScoot Airline Thailand: Xi'an Troops

Brand NokScoot Airline
Agency Wavemaker Thailand
Country Thailand