Regional winners and shortlists by category

Silver

Welcome to the group


Brand
Nosotras Women Connecting

Advertiser
Nosotras Women Connecting

Agency
PHD, Costa Rica

Market
Costa Rica

Gold

Inflation proof prize


Brand
Mercado Pago

Advertiser
Mercado Libre

Agency
GUT, Argentina

Market
Argentina

Mercado Pago, a digital wallet in Argentina, partnered with the popular TV show Big Brother to showcase its investment products.

Mercado Pago invested in Big Brother's prize money to demonstrate its accumulated interest to encourage consumer investments and product knowledge.

The prize money increased by 29%, and the campaign achieved an increase in online investments, product awareness, and improved brand preference.

Gold

Handshake hunt


Brand
Mercado Libre

Advertiser
Mercado Libre

Agency
GUT, Brazil

Market
Brazil

Mercado Libre, an electronic commerce platform in Latin America, partnered with the TV channel Globo during Black Friday, displaying QR codes for discounts whenever a handshake appeared on-screen to increase transactions in Brazil.

During prime-time TV on Globo, Brazil's largest channel, Mercado Libre offered QR codes leading to discounts on its platform for 45 days around Black Friday when handshakes appeared on-screen, in line with its logo.

The campaign reached 80 million people, with 925k coupons being used, and both website traffic and sales increased.

Shortlist

World cup delivery

Brand
PedidosYa

Advertiser
Delivery Hero

Agency
GUT, Argentina

Market
Argentina

Silver

Buscapé – Back to the city of God


Brand
Vivo

Advertiser
Telefónica

Agency
VML, Brazil

Market
Brazil

Bronze

Untold verses


Brand
Presidente Beer

Advertiser
Cerveceria Nacional Dominicana (CND)

Agency
Publicis Dominicana, Dominican Republic

Market
Dominican Republic

Shortlist

The Artois Probability

Brand
Stella Artois

Advertiser
Anheuser-Busch InBev

Agency
GUT, Argentina

Market
Argentina