EACA Euro Effie Awards

Rewarding advertising that builds brands across borders

Browse latest case studies

About the Awards

The EACA Euro Effie Awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.

The most recent Awards were announced in October 2018 and selected winning papers are available to read here on WARC.

Find out more about EACA

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Grand Prix

The Mud Soldier

Visit Flanders: The Mud Soldier

Brand Visit Flanders
Agency Ogilvy & Social.Lab
Advertiser Visit Flanders
Country Global

Visit Flanders forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors.

Visit Flanders created The Mud Soldier, an ephemeral statue made with mud and sand from the battlefield placed in Trafalgar Square.

Visit Flanders grew unique visitors by 15%, drove nearly €1.5 million in incremental ticket revenue and generated €6.95 for every €1 spent.

Selected Gold


O2: The Forgotten day of Freedom

Brand O2
Agency Triad
Advertiser O2
Country Czech Republic and Slovakia

O2 reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do.

Child Focus

Child Focus: Closer than you think

Brand Child Focus
Agency Wunderman Antwerp
Advertiser Child Focus
Country Belgium

Child Focus increased the number of shares of missing child posters through a filmed social experiment.

Art Fund

Art Fund: How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big

Brand Art Fund
Agency Mullen Lowe London
Advertiser Art Fund
Country United Kingdom

Art Fund used emotional campaigning and its first ever film to raise its sales performance of the National Art Pass.

Selected Silver

Glaxosmithkline: Toothpaste For Gums

Brand Parodontax
Agency Grey London
Advertiser GlaxoSmithKline
Country Europe

Procter & Gamble International Operations SA: WYGS Noseblind

Brand Febreze
Agency Grey Germany
Advertiser Procter & Gamble (P&G)
Country Germany

Selected Bronze

Coty: Sebastian - Twisted

Brand Sebastian International
Agency Proximity BBDO
Advertiser Coty Inc
Country Europe

FPS Chancellery of the Prime Minister: Belgium – Uniquely Phenomenal

Brand FPS Chancellery of the Prime Minister
Agency Ogilvy Belgium and Social Lab
Advertiser FPS Chancellery of the Prime Minister
Country Europe

Promotur Turismo De Canarias SA: Canary Islands "The 7 islands that became 47"

Brand Promotur Turismo de Canarias
Agency DEC Comunicacion S.A. (DEC BBDO)
Advertiser Promotur Turismo de Canarias
Country Global

Bolia.com: Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst

Brand Bolia.com
Agency UncleGrey
Advertiser Bolia.com
Country Denmark

Cereal Partners Worldwide – Nestle and General Mills SA: #KeepGoing

Brand Nestlé Fitness
Agency McCann Erickson Paris
Advertiser Cereal Partners Worldwide
Country Europe