EACA Euro Effie Awards

Visit Flanders: The Mud Soldier

Brand Visit Flanders
Agency Ogilvy & Social.Lab
Advertiser Visit Flanders
Country Global

Visit Flanders forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors.

Visit Flanders created The Mud Soldier, an ephemeral statue made with mud and sand from the battlefield placed in Trafalgar Square.

Visit Flanders grew unique visitors by 15%, drove nearly €1.5 million in incremental ticket revenue and generated €6.95 for every €1 spent.

O2: The Forgotten day of Freedom

Brand O2
Agency Triad
Advertiser O2
Country Czech Republic and Slovakia

O2 reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do.

Child Focus: Closer than you think

Brand Child Focus
Agency Wunderman Antwerp
Advertiser Child Focus
Country Belgium

Child Focus increased the number of shares of missing child posters through a filmed social experiment.

Art Fund: How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big

Brand Art Fund
Agency Mullen Lowe London
Advertiser Art Fund
Country United Kingdom

Art Fund used emotional campaigning and its first ever film to raise its sales performance of the National Art Pass.