EACA Euro Effie Awards
Rewarding advertising that builds brands across borders
About the Awards
The EACA Euro Effie Awards promote and recognise excellence in marketing communications among campaigns that have run and can prove effectiveness in at least two European countries.
The most recent Awards were announced in October 2018 and selected winning papers are available to read here on WARC.
Grand Prix

Visit Flanders: The Mud Soldier
Brand Visit Flanders
Agency Ogilvy & Social.Lab
Advertiser Visit Flanders
Country Global
Visit Flanders forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors.
Visit Flanders created The Mud Soldier, an ephemeral statue made with mud and sand from the battlefield placed in Trafalgar Square.
Visit Flanders grew unique visitors by 15%, drove nearly €1.5 million in incremental ticket revenue and generated €6.95 for every €1 spent.
Selected Gold

O2: The Forgotten day of Freedom
Brand O2
Agency Triad
Advertiser O2
Country Czech Republic and Slovakia
O2 reached people across the Czech Republic and Slovakia by showing them how lucky they are to have the freedom that they do.

Child Focus: Closer than you think
Brand Child Focus
Agency Wunderman Antwerp
Advertiser Child Focus
Country Belgium
Child Focus increased the number of shares of missing child posters through a filmed social experiment.

Art Fund: How A Little Charity Grew Its Revenues And Saved More Art By Thinking Big
Brand Art Fund
Agency Mullen Lowe London
Advertiser Art Fund
Country United Kingdom
Art Fund used emotional campaigning and its first ever film to raise its sales performance of the National Art Pass.
Selected Silver
Glaxosmithkline: Toothpaste For Gums
Brand Parodontax
Agency Grey London
Advertiser GlaxoSmithKline
Country Europe
Procter & Gamble International Operations SA: WYGS Noseblind
Brand Febreze
Agency Grey Germany
Advertiser Procter & Gamble (P&G)
Country Germany
Selected Bronze
Brand Sebastian International
Agency Proximity BBDO
Advertiser Coty Inc
Country Europe
FPS Chancellery of the Prime Minister: Belgium – Uniquely Phenomenal
Brand FPS Chancellery of the Prime Minister
Agency Ogilvy Belgium and Social Lab
Advertiser FPS Chancellery of the Prime Minister
Country Europe
Promotur Turismo De Canarias SA: Canary Islands "The 7 islands that became 47"
Brand Promotur Turismo de Canarias
Agency DEC Comunicacion S.A. (DEC BBDO)
Advertiser Promotur Turismo de Canarias
Country Global
Bolia.com: Never Waste a Good Crisis: Leveraging Financial Chaos as a Growth Catalyst
Brand Bolia.com
Agency UncleGrey
Advertiser Bolia.com
Country Denmark
Cereal Partners Worldwide – Nestle and General Mills SA: #KeepGoing
Brand Nestlé Fitness
Agency McCann Erickson Paris
Advertiser Cereal Partners Worldwide
Country Europe