ESOMAR Awards
Celebrating excellence in market research
About the Awards
The ESOMAR Awards celebrate excellence in the area of market research with a range of internationally renowned industry awards.
The most recent Awards were announced in September 2017 and the winning papers are available to read here on WARC.
Best Paper
Can chairs talk? Image mining and text analytics for strategic planning
Brand Arper
Country United Kingdom
Data mining using artificial intelligence helped to gauge interest in Arper, an Italian furniture company, and competitor brands on digital platforms.
The research found Arper's brand sentiment in the category was 95% positive, and it was perceived as an international trademark with creative traits.
Selected Congress papers
Brand Coca-Cola
Country Japan
Lean in fifteen, actually make that ten! Maximising insight value at easyJet
Brand easyJet
Country United Kingdom
Youth in flux: Unapologetic. Sensitive. Restless
Brand Viacom
Country Global
Brand Domino's
Country China, United States
Brand Nestlé
Country India
Love and trust underground: How to measure engagement with OOH advertising 58 metres below ground
Brand London Underground
Country United Kingdom
It's not market research. It's HBO
Brand HBO
Country Latin America
Stop with Why: How a dairy company successfully researched 'how brands grow'
Brand Friesland Campina
Country The Netherlands
How MetLife imagined a new future for the insurance industry – and is delivering it today
Brand MetLife
Country Global
