Shortlists announced 9 June, winners announced 21 June

View the shortlists below

104 entries from 29 different markets are shortlisted

We are pleased to have many amazing brands and agencies from across the world that shared examples of effectiveness with us earlier this year. During April and May, judges across the six categories pored over entries to decide the 2021 winners, and we can’t wait to share them with you.

The shortlists will be announced on Wednesday 9th June. If you are shortlisted, you are in the running to be awarded a Bronze, Silver, Gold, Grand Prix or Special Award.

Find out the winners on 21 June

We will be announcing the Bronze, Silver, Gold and Special Awards on for each category across 21 June.

Following these, we will announce the Grands Prix at the Cannes Lions Live Livestream at 7.30pm (BST), where you will also hear from the jury chairs on what made the winners stand out. You can secure a pass here.

Follow the conversation #WAFE2021 on Twitter for these announcements.

We hope you will join us to celebrate these examples of great marketing. And if not, don’t worry, the videos will be made available on 22nd June for you to watch whenever you want.

Winners announcement schedule - 21 June

Gold, Silver, Bronze and Special Awards

Collaboration and Culture

8am (BST)

See the start time where you are
Customer Experience

10am (BST)

See the start time where you are
Brand Purpose

12pm (BST)

See the start time where you are

2pm (BST)

See the start time where you are
Instant Impact

4pm (BST)

See the start time where you are
Sustained Growth

6pm (BST)

See the start time where you are
Grands Prix announcements

7.30pm - 8.30pm (BST)

Join us at Cannes Lions Live

About the new awards

We’ve reinvented the way effectiveness awards are judged.

The WARC Awards for Effectiveness, in association with LIONS, are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder.

Every shortlisted entry will receive feedback on how they’ve performed on the Ladder so that you can drive your business, and the industry, forward.

Our awards are global, open to all, the process to enter is straightforward and, for 2021, we’ve waived the entry fee, too.

The deadline for entries was 1 April. The awards will open again in 2022.

Each category will be judged by a high-calibre panel, including senior marketers from some of the world’s biggest brands and top agency professionals and specialists from around the globe.

For each category the juries will award Grand Prix, Gold, Silver and Bronze accolades, as well as special awards honouring particular areas of excellence. The winners will be announced at Cannes Lions 2021.

For inspiration, please read The Effectiveness Code White Paper.

Your entry: what you need to know. Please use the entry template below with criteria, word counts and scores. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry box by box, as well as submit supporting images and video content.

Download the entry kit

2021 Jury Chairs

Tips & Tricks