WARC Effectiveness Awards: Sustained Growth
For campaigns that have invested in building a brand over time (12 months or more)
For campaigns that have invested in building a brand over time (12 months or more). The judges will look for long-term creative commitments in both budget and campaign duration, as well as compelling evidence that brand investments have made a demonstrable impact on the business.
For the best example of a brand successfully modernising an existing communications platform or positioning.
Data Application Award
For a campaign that applied data and insight in an effective way, or took a new approach to measurement.
Global Growth Award
For the best multimarket brand-building campaign.