WARC Awards for Effectiveness, North America Edition
A Marketing Effectiveness Benchmark like no other
in association with LIONS
Award categories - 2022 winners announced!
Customer Experience
Click here to view the 2022 winners
Cultural Impact
Click here to view the 2022 winners
Sustained Growth
Click here to view the 2022 winners
Instant Impact
Click here to view the 2022 winners
Brand Purpose
Click here to view the 2022 winners
Business-to-Business
Click here to view the 2022 winners
About the Awards
Welcome to the first year of the WARC Awards for Effectiveness, North America Edition.
Modeled on the global WARC Awards for Effectiveness, this new competition aims to shine a light on the most inspiring and effective work from the North America region to help drive the industry forward.
Delivered in association with LIONS, the Awards are built and benchmarked on the consistent, global language of the Effectiveness Code and judged using the Creative Effectiveness Ladder and B2B Effectiveness Ladder.
Our Awards are free and open to all agencies and brands from the North America region.
The categories will be judged by two high-caliber panels including senior marketers from some of the region’s biggest brands and top agency professionals and specialists. For each category, the panels will award Grand Prix, Gold, Silver and Bronze medals.
For inspiration, please go to The Creative Effectiveness Ladder and The B2B Effectiveness Code White Paper.
Your entry: what you need to know. Please download the Entry Pack above, which contains all the information you need to enter the Awards – from details on categories and what judges are looking for, to an entry template and full rules for entering. When you are ready to upload your entry, click on Enter the Awards. You'll be taken through to the LIONS portal where you can register and upload your entry, as well as submit supporting images and video content.
2022 Jury chairs
Pam Forbus
SVP, Chief Marketing Officer, Pernod Ricard North America
Instant Impact, Sustained Growth and Brand Purpose
Cheryl Guerin
EVP, Global Brand Strategy & Innovation, Mastercard
Business-to-Business, Customer Experience and Cultural Impact
Key Dates
Call for entries |
The WARC Awards for Effectiveness, North America Edition are now open for entries |
26 May 2022 |
Jury announcements |
Over the course of the week |
11 – 15 July 2022 |
Deadline |
Deadline has been extended to |
28 September 2022 |
Shortlists |
Released on |
5 December 2022 |
Winners |
Released on |
25 January 2023 |
Our commitment to diversity, equality and inclusion
WARC is a proud Ally of the Unstereotype Alliance. Led by UN Women, this global alliance of industry leaders believes creativity can drive positive societal change by eradicating harmful gender-based stereotypes. Across all our Awards, we champion inclusive, empowering and forward-thinking ideas, and provide guidance to our juries on how to identify damaging content.
The Creative Effectiveness Ladder
A unique tool that offers a new shared language for the marketing industry.
Every shortlisted entry will receive feedback on how they’ve performed on the WARC/LIONS Creative Effectiveness Ladder so that you can drive your business forward.
