WARC Awards for Effectiveness: Instant Impact
The Effectiveness Show 2023
Watch episode two – the Gold and Grand Prix winner announcements here now
Or go back to episode one for the Bronze and Silver winners
Grand Prix
Dream Drop
Ontario Lottery and Gaming Corporation
FCB, Toronto
FCB Toronto
Canada
The Ontario Lottery and Gaming Corporation connected with new players by releasing an exclusive clothing line with a LOTTO MAX ticket attached.
The lottery was struggling to attract younger players while facing the challenge of a rise of new gaming options such as sports and online betting and video games.
The Lottery released the world’s first wearable lottery ticket in the form of a clothing line with a barcode giving the wearer access to a year's worth of lottery tickets, resulting in a 200% increase in ticket sales.
Grand Prix for Good
#Flutwein - Our Worst Vintage
Flutwein
Seven.One AdFactory, Munich / White Rabbit, Budapest
Ahr Wine Region
Germany / Hungary
Flutwein increased donations and awareness about flooding and the Ahr Valley in Germany by selling bottles of wine that had survived the flood.
To raise donations for the damaged areas, Flutwein branded the bottles of wine that were rescued from the cellars of the wineries.
The newly created #flutwein brand united the wines of more than 50 independent wineries from the Ahrweiler region under one single label and generated over 4.4m euros in six weeks.
Gold
No Fear Is Too Small
Mountain Dew
Flibbr Consulting Services, Mumbai
PepsiCo
India
Mountain Dew questioned the conventional codes of heroism to tap into an emerging ethos of courage in post-pandemic India.
Silver
Bronze
Interface Interruption
Tubi
Mischief @ No Fixed Address, New York
Fox Corporation
USA
Beernaments
Miller Lite
Alma DDB, Florida
Molson Coors Group
USA
French Toast Guy
Wendy's
McCann, Toronto
Wendy's Company
Canada
The Trophy Grill
Tramontina
Wunderman Thompson, São Paulo
Tramontina
Brazil
Shortlist
Launching Uber One memberships
Uber One
Special, Sydney
Uber Technologies
Australia
Deals so distracting they were un-skippable
McDonald's
DDB, Sydney
McDonald's
Australia
Sauce Quest – Only Enough for the Superfans
McDonald's
DDB, Sydney
McDonald's
Australia
Eton – The Index Shirt
Eton Shirts
Valtech Radon, Stockholm
Eton Shirts
Sweden
Moments Made Yours | Termlife Solitaire
Income Insurance
The Gap People, Singapore
Income Insurance
Singapore
The Out-Of-This-World Football Match
Mastercard
FP7 McCann, Dubai
Mastercard
UAE
Without A Nescafé
Nescafé
FP7 McCann, Cairo
Nestlé
Egypt
Adopt A Mod
La SPA
Havas Play, Paris
La SPA
France
Coffee? Simple.
McDonald's
FP7 McCann, Cairo
McDonald's
Egypt
$1 Million Lucky Dogs
New York Lottery
McCann, New York
The New York State Gaming Commission
USA
Hijacking the Masters
Harry Rosen
Zulu Alpha Kilo, Toronto
Harry Rosen
Canada
The Adult Happy Meal
McDonald's
Wieden + Kennedy, New York
McDonald's
USA
Ridiculously Late, Ridiculously Good
Heinz
Wunderman Thompson, Barcelona
Kraft Heinz Company
Spain
To-MEAT-o Sauce
Hell Pizza
Special, Auckland
Hell Pizza
New Zealand
Helping the people who serve you the best experience is priceless
Mastercard
Wunderman Thompson, Bogota / McCann, Bogota
Mastercard
Colombia
Periods? It's Okay
Always
Starcom, Dubai / People of the Internet, Cairo
Procter & Gamble (P&G)
UAE / Egypt
How the power of people made a not-for-profit appealing
Southern Cross Health Insurance
TBWA\New Zealand, Auckland
Southern Cross Group
New Zealand
Instant Impact
This category rewards short-term campaigns (with a duration of up to and including six months) that led directly to a sales increase. The judges will seek robust proof that the campaign directly drove sales.
2023 Judges
A judging panel of industry experts, chaired by Vasileios Kourakis, Global Director, Marketing effectiveness (ROI) and Media, Consumer Products Division, will be reading the entries.
I am honoured to chair the Instant Impact category for the WARC Awards for Effectiveness 2023. This award recognises campaigns that deliver effective short-term campaigns – ones that can demonstrate the campaign directly led to a sales increase.
Global Director, Marketing effectiveness (ROI) and Media, Consumer Product Division, L'Oréal
Previous winners
There were ten winning case studies in the 2022 competition, with Deutsche Bahn: Rediscover Germany, through Ogilvy Frankfurt, taking the Grand Prix.
Deutsche Bahn collaborated with state tourism associations and motivated Germans to holiday in Germany and get there by train.
The creative was based on an element of surprise in ads that showed amazing destinations that were then revealed to be in Germany and a landing page offered further inspiration and booking options.
