WARC Awards for Effectiveness: Collaboration & Culture

Download the entry kit

Shortlist

Sky New Zealand: Life needs more sport
Brand
Sky
Entrant
DDB Aotearoa, Auckland
Advertiser
Comcast Corporation
Market
New Zealand
McDonald's New Zealand: Kiwiburger
Brand
McDonald's
Entrant
DDB Aotearoa, Auckland
Advertiser
McDonald's
Market
New Zealand
Babyshop: Rephrasing Parenthood
Brand
Babyshop
Entrant
FP7 McCann, Dubai
Advertiser
Landmark Group
Market
Middle East & Africa
Donner Sang Compter (DSC): Blood Unity
Brand
Donner Sang Compter (DSC)
Entrant
FP7 McCann, Dubai
Advertiser
Donner Sang Compter (DSC)
Market
Lebanon
Every Kiwi Vote Counts: Meddle in the New Zealand election
Brand
Every Kiwi Vote Counts
Entrant
Special Group, Auckland
Advertiser
Every Kiwi Vote Counts
Market
Global, New Zealand
McDonald's: The Travis Scott Meal
Brand
McDonald's
Entrant
Wieden+Kennedy New York
Advertiser
McDonald's
Market
United States
Ayuda Humanitaria Para Venezuela: The good drug trafficking
Brand
Ayuda Humanitaria Para Venezuela
Entrant
Geometry Bogotá
Advertiser
Ayuda Humanitaria Para Venezuela
Market
Colombia
Peace Products: Peace Products
Brand
Peace Products
Entrant
Geometry Bogotá
Advertiser
Peace Products
Market
Colombia
Tencent: Moonments
Brand
WeChat
Entrant
Tencent, Shenzhen
Advertiser
Tencent
Market
Global
United Nations: The penguin and the whale
Brand
United Nations
Entrant
Tencent, Shenzhen
Advertiser
United Nations
Market
China
Help For Heroes: 40,000 Strong
Brand
Help For Heroes
Entrant
McCann London
Advertiser
Help For Heroes
Market
Europe
The Movember Foundation: A moment against silence
Brand
The Movember Foundation
Entrant
Dentsu, Auckland
Advertiser
The Movember Foundation
Market
New Zealand
Head & Shoulders: Say it proud!
Brand
Head & Shoulders
Entrant
MediaCom, Jakarta
Advertiser
Procter & Gamble
Market
Indonesia
American Pecans: Super safe pecan debate
Brand
American Pecans
Entrant
Weber Shandwick Chicago
Advertiser
American Pecan Council
Market
United States
WWF: How WWF began to turn the tide on plastic
Brand
WWF
Entrant
Grey Petaling Jaya
Advertiser
WWF
Market
Global
New Zealand Government: The public service banger
Brand
Government of New Zealand
Entrant
Colenso BBDO Auckland
Advertiser
Government of New Zealand
Market
New Zealand
Skinny: Friend-vertising
Brand
Skinny
Entrant
Colenso BBDO Auckland
Advertiser
Spark New Zealand
Market
New Zealand
New Zealand Government: Unite against COVID-19
Brand
Government of New Zealand
Entrant
Clemenger BBDO Wellington
Advertiser
Government of New Zealand
Market
New Zealand
JetBlue: AirSMR
Brand
JetBlue
Entrant
MullenLowe Boston
Advertiser
JetBlue Airways
Market
North America
Tourism New Zealand: Good morning world
Brand
Tourism New Zealand
Entrant
Special Group Auckland
Advertiser
Government of New Zealand
Market
Global, New Zealand
Frida: Stream of lactation
Brand
Frida
Entrant
Mekanism, New York
Advertiser
Frida
Market
United States
Old Mutual: Ampd by Old Mutual collaboration & culture
Brand
Old Mutual
Entrant
HaveYouHeard, Cape Town
Advertiser
Old Mutual
Market
South Africa
Gillette: Second shave
Brand
Gillette
Entrant
MediaCom, Bangkok
Advertiser
Procter & Gamble
Market
Thailand
Deutsche Telekom: Just Doing It – Celebrating Gen Z's activism
Brand
Deutsche Telekom
Entrant
Mindshare Germany
Advertiser
Deutsche Telekom
Market
Austria, Croatia, Germany, Hungary, Macedonia, Montenegro, Poland, Romania, Slovak Republic
Coors Light: Iceman to Canton
Brand
Coors Light
Entrant
Alma, Miami
Advertiser
Molson Coors Group
Market
North America

Collaboration & Culture

This category will reward strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome. The judges will be looking for evidence of how these approaches helped a brand achieve business goals. This might include sponsorships or partnerships, short-form social video or long-form video, native advertising or advertiser-funded TV shows.

2021 Judges

A judging panel of industry experts, chaired by Nadja Bellan-White, Global CMO, Vice Media, will be reading the entries.

Special Awards

The Culture-Creator Award

For an effective strategy based on a brand creating its own content.

Best Community-Builder Award

For an effective strategy that resonated with a particular community.

Social Data Award

For how data and insights gleaned from social platforms informed an effective collaboration/culture strategy.