WARC Effectiveness Awards: Collaboration & Culture

This category will reward strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome

Collaboration & Culture

This category will reward strategies and instances of brands entering or impacting on culture that can demonstrate a business outcome. The judges will be looking for evidence of how these approaches helped a brand achieve business goals. This might include sponsorships or partnerships, short-form social video or long-form video, native advertising or advertiser-funded TV shows.

Special Awards

The Culture-Creator Award

For an effective strategy based on a brand creating its own content.

Best Community-Builder Award

For an effective strategy that resonated with a particular community.

Social Data Award

For how data and insights gleaned from social platforms informed an effective collaboration/culture strategy.