Dragons of Asia

Recognising the very best in results-driven marketing communications across all countries in APAC

Browse latest case studies

About the Awards

Since 2000, the Dragons of Asia have been recognising the very best in results-driven marketing communications, by agencies and clients, across all countries in Asia.

The most recent Awards were announced on October 15, 2021 on: dragonsofasia.org

A selection of winning case studies will soon be available to read here on WARC.

Find out more about the Dragons of Asia

Dragons of Asia logo

Red Dragon

Coke and Edhi

The Coca-Cola Export Corporation: Coke and Edhi (Ramadan) Bottle of Change

Brand Coca-Cola
Agency Starcom Pakistan
Country Pakistan

The Coca-Cola Company and Edhi Foundation Collaborated to collect donations during Ramadan – a period of celebration of Muslims.

The brands collected donations through the bottle of change, a revamped iconic coke bottle turned into a donation vehicle.

Donations to the Edhi Foundation increased by almost 60% vs. pre-Ramadan projections and Coca-Cola donated 20 million Rupees to the cause.

Selected Blue Dragons

XXXX Goldie

Lion Co: XXXX Goldie

Brand XXXX Gold
Agency Geometry Global
Country Australia

XXXX Gold partnered with the Ashes cricket series to attract Australian beer drinkers through an exclusive redesign of the iconic baggy green cap worn by cricketing legends.

Little Village

Little Village: Brick Book

Brand Little Village
Agency Geometry Global
Country Singapore

Little Village created the brick book, a series of lessons cards that worked alongside building bricks, to help educate children in disadvantaged schools.

Ford Vietnam

Ford Vietnam: How Ford Ranger Regained the Top Spot in Vietnam

Brand Ranger
Agency InMobi / Mindshare Vietnam / Moblaze
Country Vietnam

Ford Vietnam increased market share in the truck segment in Vietnam by launching 7 different videos that showed key features of its Ranger truck.

Taiwan Star Telecom

Taiwan Star Telecom: The Black Spot Campaign

Brand Taiwan Star Telecom
Agency Dentsu
Country Taiwan

Taiwan Star Telecom increased brand preference in Taiwan by launching a campaign that raised awareness of Macular degeneration due to cell phone overuse.

Sanitarium New Zealand

Sanitarium New Zealand: So Good - Garden of Goodness

Brand So Good
Agency Geometry Global
Country New Zealand

So Good turned recipes into bite sized morsels to encourage consumers to try its products in New Zealand.

Further Blue Dragons

Wonda Coffee: When Wonda turned the Radio Jockeys into Sales Jockeys

Brand Wonda Coffee
Agency Initiative Media Russia
Country Russian Federation

Watson's China: Watson's Thirst For Loyalty

Brand Watson's Water
Agency Wunderman Guangzhou China
Country China

Huawei Mobile Myanmar: Huawei nova2i (I GOT U Music Activation) #OOOO

Brand Huawei
Agency Today Ogilvy & Mather
Country Myanmar

SM Supermalls: SM Moments

Brand Supermalls
Agency DDB Group Philippines
Country Philippines

Unilever Russia: Dove Dry Shampoo

Brand Dove
Agency Initiative Russia
Country Russia

Nokscoot: Xi'an Troops

Brand NokScoot
Agency Wavemaker Thailand
Country Thailand

Blood Donors India: Strangers helping Strangers

Brand Blood Donors India
Agency The Social Street
Country India


Tencent: Tencent UP

Brand Tencent
Agency George P. Johnson
Country China

Adani Wilmar Limited: Fortune Foods - Fortune Savours the Brave

Brand Fortune Foods
Agency Geometry Global
Country India

Etika Sdn Bhd: How Etika Created 3,000 Celebrities with One 'Me'gazine

Brand Etika
Agency Entropia Malaysia
Country Malaysia

McDonald's: McCafe InstaBillboard

Brand McDonald's
Agency Leo Burnett Malaysia
Country Malaysia

CIMB Debitjer

Brand CIMB Bank
Agency Geometry Global
Country Malaysia

7-Eleven: Dreamworks KouKou

Brand 7-Eleven
Agency Orion Social Media
Country India

Tesco: Unforgettable Bag

Brand Tesco
Agency Grey Global, Grey Worldwide
Country Malaysia

Watsons Get Active

Brand Watsons Malaysia
Agency FCB Group
Country Malaysia

It Doesn't Exist Until You Do It

Brand Mountain Dew
Agency N/A
Country Malaysia

IKANO Corporation: Let Your Mood Feed You

Brand IKANO Corporation
Agency PHD Media
Country Malaysia

Prasadam Industries: The Snake Guard

Brand Prasdam Industries
Agency The Social Street
Country India