DMA UK Awards

Celebrating campaigns that show the best thinking, innovation and results in direct marketing

Data & Marketing Association

About the Awards

The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.

The most recent Awards were announced in December 2022 and all the winning case studies are available to read here on WARC.

Find out more about the DMA UK

Man staring at his reflection

Grand Prix 2022

Mayor of London: Have a word
Brand
Mayor of London
Agency
Ogilvy UK

The Mayor of London produced a film-based campaign that challenged misogynistic behaviour among young men by encouraging them to speak to their mates.

Selected Gold winners

Edited and unedited version of selfie
Unilever: Reverse selfie
Brand
Unilever
Agency
Ogilvy UK

With 80% of girls distorting the images they took of themselves to better fit unrealistic beauty standards, Dove repurposed an old magazine retouching campaign to tackle ‘selfie dysmorphia’.

This campaign was shortlisted for the Grand Prix.

Competition poster
TV Licensing: The record-breaking mailing
Brand
TV Licensing
Agency
RAPP

TV Licencing, part of the BBC, encouraged customers to convert to digital TV licences with a social media competition, resulting in cost savings of £2.3m over five years.

This campaign was shortlisted for the Grand Prix.

Aubergine seed packet
Relate: The hornicultural society
Brand
Relate
Agency
Ogilvy UK

Relate, a relationship charity, produced ‘The Hornicultural Society’, a creative campaign that focussed on earned media to draw attention to safe sex among older people.

Woman running
Sport England and Strava: Make your comeback
Brand
Sport England and Strava
Agency
23red

Sport England partnered with exercise app Strava in a film, social and community campaign to support women who wanted to become more active.

Further Gold winners

Volkswagen: Enhanced repurchase program VWFS & VWPC
Brand
Volkswagen Financial Services UK and Volkswagen Group UK
Agency
Merkle
Toolstation: Witness the quickness
Brand
Toolstation
Agency
Havas CX helia
Freesat: Live life free
Brand
Freesat
Agency
TMW Unlimited and The Specialist Works
Noah's Ark Children's Hospice: Nurse recruitment
Brand
Noah's Ark Children's Hospice
Agency
OLIVER
Blue Cross: The nation's first pet census
Brand
Blue Cross
Agency
Campfire Agency
TUI: Supercharging the customer journey with real-time mobile content
Brand
TUI
Formula 1: My F1 fantasy
Brand
Formula 1
Agency
Ogilvy UK
Specsavers: Boosting sales for Specsavers with next-level data innovation in search
Brand
Specsavers
Agency
MG OMD
IKEA: Loyalty starts from the inside
Brand
IKEA
Agency
RAPP
EE: Glastonbury festival app 2022
Brand
EE
Agency
Digitas UK
Lloyds Banking Group: On the money
Brand
Lloyds Banking Group
Agency
Havas CX helia and Stick & Twist
Oreo: Press play with OREO mixtapes
Brand
Oreo/Mondelez International
Agency
Digitas UK
Pot Noodles: Lost the pot
Brand
Pot Noodles/Unilever
Agency
OLIVER/U-Studio
Currys: Revamp to proactive personalisation automation leads to industry first results
Brand
Currys
Agency
Merkle
Samsung Consumer Electronics: Samsung Galaxy Watch4 UK launch
Brand
Samsung Consumer Electronics
Agency
RAPP
Matey Bubble Bath: Popping the representation bubble
Brand
Matey Bubble Bath/Unilever
Agency
OLIVER/U-Studio
adidas: #FastestFollower
Brand
adidas
Agency
Twitter Next
Love Food Hate Waste: Wasting food feeds climate change – Food Waste Action Week
Brand
WRAP (Waste Resources and Action Programme), Love Food Hate Waste
Agency
Total Media Connect and Kindred
Vodafone: Everyone.connected – how Vodafone is working to eradicate digital exclusion
Brand
Vodafone
Agency
Ogilvy UK and Carat, London

Bronze winners

Land Rover: Live stream
Brand
Land Rover
Agency
Accenture Song and Dentsu X
BT Enterprise: How could BT Enterprise bounce back?
Brand
BT Enterprise
Agency
Now and Essence
WeightWatchers: On the road to wellness with WW
Brand
WeightWatchers
Agency
The Story Lab
Ascot Racecourse: A drama that can never be written
Brand
Ascot Racecourse
Agency
Smithfield Agency
Samsung UK: PPX welcome automation programme
Brand
Samsung UK
Agency
Digitas UK
Halfords: Halfords motoring club
Brand
Halfords
Agency
Planning-inc
Wickes: The MME – using data to transform the way consumers and tradespeople shop Wickes
Brand
Wickes
Agency
Team ITG and Emerald Thinking
Southern Co-operative: Dynamic dashboard enables Southern Co-op to find stories hidden in their data
Brand
Southern Co-operative
Agency
Edit
The Royal Navy: MyNavy – the employee empowerment tool
Brand
The Royal Navy
Agency
Great State
Wickes: Mission in motion
Brand
Wickes
Agency
Team ITG and Emerald Thinking
Virgin Media O2: The Virgin Media BAFTA must-see moment
Brand
Virgin Media O2
Agency
RAPP
NHS: Jack-In-The-Box
Brand
NHS
Agency
M&C Saatchi
Barclaycard: Avios
Brand
Barclaycard
Agency
OLIVER
Queer Britain: The place to be seen
Brand
Queer Britain
Agency
M&C Saatchi
Nissan UK: Electrified art – a Nissan metaverse experience
Brand
Nissan UK
Agency
TBWA and Nissan United
Cunard: Queen Anne – the next in a fine line
Brand
Cunard
Agency
Armadillo
Ralph Lauren: Flexible budgeting to maximise growth
Brand
Ralph Lauren
Agency
Assembly
NHS England: Life-changing careers UCAS events
Brand
NHS England
Agency
MullenLowe Group UK
MPB: ‘Change’ campaign
Brand
MPB
Agency
CPB London
Wild: Dirty talk
Brand
Wild
Agency
BBH
Oddbox delivery: Show me the growth – sustainable expansion
Brand
Oddbox Delivery