DMA UK Awards
Celebrating campaigns that show the best thinking, innovation and results in direct marketing
About the Awards
The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.
The most recent Awards were announced in January 2021 and all the winning case studies are available to read here on WARC.
Grand Prix 2020
Wunderman Thompson / Essence
BT Sport collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 sporting season using artificial intelligence.
Selected Gold winners
Klarna launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
Further Gold winners
ROCKWOOL: The 7 Strengths of Stone – Test Series
The True Agency
PayPal: A little win for data-driven empathy
National Health Service England: We Are Nurses. We Are The NHS.
MullenLowe MediaHub / Mullen Lowe London
Sainsbury's: Collect For Christmas
Sainsbury's: Data Playback
Tommee Tippee: Nipplevision
BT: Flexible BT TV Launch - Cinema Activation
Recipe / Essence
Médecins Sans Frontières UK: The COVID-19 Appeal
Médecins Sans Frontières
Sainsbury's: Signsbury’s – the world’s first deaf-friendly supermarket
Hope & Glory / Gravity Road / DrumPHD
Toyota GB: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers
Titan Travel: Worldwide brochure – a personalised travel experience
iProspect / Accord Marketing
Hyperoptic: Hyper-optimum bidding strategy – A global first
The Guardian Weekly: Berlin Takeover
The Guardian (newspaper)
Churchill Insurance: Little Chapters of Chill
ODEON: Digital Customer Experience
Ogilvy & Mather, Ogilvy
The Fragrance Foundation: Fragrance Lasts
The Fragrance Foundation
World Animal Protection: Don't be fooled by a smile
World Animal Protection