DMA UK Awards
Celebrating campaigns that show the best thinking, innovation and results in direct marketing
About the Awards
The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.
The most recent Awards were announced in January 2021 and all the winning case studies are available to read here on WARC.
Grand Prix 2020
BT Sport: Unscripted
BT Sport
Wunderman Thompson / Essence
BT Sport collaborated with Google Cloud, Opta and Squawka to write the script for the entire 2019/20 sporting season using artificial intelligence.
Selected Gold winners
Scania: The Unbelievable Truth
Scania
ThinkBDW
Scania increased web traffic and achieved an ROI of £220:1 with its compelling campaign that took consumers on an online journey.
Klarna: Heartbeats 4 Sneakers
Klarna
In-house
Klarna launched the world's first bot-free sneaker raffle as part of its campaign Heartbeats 4 Sneakers, generating huge PR and views on YouTube.
The Guardian: Hope is power
The Guardian
Uncommon / PHD Media
The Guardian launched its campaign Hope is Power with the target of reaching two million paying supporters by 2022.
O2: GO
O2
The Marketing Store
O2 re-engaged audiences with a campaign that increased the number of people downloading and using the O2 Priority app in the UK.
Further Gold winners
ROCKWOOL: The 7 Strengths of Stone – Test Series
ROCKWOOL
The True Agency
PayPal: A little win for data-driven empathy
PayPal
RAPP UK
National Health Service England: We Are Nurses. We Are The NHS.
NHS England
MullenLowe MediaHub / Mullen Lowe London
Sainsbury's: Collect For Christmas
Sainsbury's
Table19
Sainsbury's: Data Playback
Sainsbury's
Table19
Tommee Tippee: Nipplevision
Tommee Tippee
MRM London
BT: Flexible BT TV Launch - Cinema Activation
BT TV
Recipe / Essence
Médecins Sans Frontières UK: The COVID-19 Appeal
Médecins Sans Frontières
Crafted
Sainsbury's: Signsbury’s – the world’s first deaf-friendly supermarket
Sainsbury's
Hope & Glory / Gravity Road / DrumPHD
Toyota GB: Getting Hyper-Personal: Using Data to send powerful, relevant and meaningful communications to Toyota customers
Toyota
Jellyfish
Titan Travel: Worldwide brochure – a personalised travel experience
Titan Travel
iProspect / Accord Marketing
Hyperoptic: Hyper-optimum bidding strategy – A global first
Hyperoptic
Merkle
The Guardian Weekly: Berlin Takeover
The Guardian (newspaper)
OLIVER
Churchill Insurance: Little Chapters of Chill
Churchill Insurance
Engine
ODEON: Digital Customer Experience
Odeon
Ogilvy & Mather, Ogilvy
The Fragrance Foundation: Fragrance Lasts
The Fragrance Foundation
M&C Saatchi
World Animal Protection: Don't be fooled by a smile
World Animal Protection
Different Kettle
