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DMA UK Awards

Celebrating campaigns that show the best thinking, innovation and results in direct marketing

Data & Marketing Association

About the Awards

The DMA UK Awards use a rigorous judging process across strategy, creativity and results to encourage the evolution of one-to-one marketing and create benchmarks for excellence.

The most recent Awards were announced in January 2022 and all the winning case studies are available to read here on WARC.

Find out more about the DMA UK

The Kiyan Prince Foundation: Long Live The Prince

Grand Prix 2021

The Kiyan Prince Foundation: Long Live The Prince
Brand
The Kiyan Prince Foundation
Agency
Engine

The Kiyan Prince Foundation (KPF) raised funds and spread its message in the UK by showing what Kiyan, a teenager who passed away due to knife crime, could have become in a projection of what his life would look like as a 30-year-old man.

Selected Gold winners

NHS: We Are The NHS – Then, Now, Always
NHS: We Are The NHS – Then, Now, Always
Brand
NHS England
Agency
MullenLowe Group

NHS England, the country's national health service, drove recruitment during the COVID-19 pandemic by using real NHS workers' voices to show the public the humanity of the NHS doing what it does best.

Oreo: The Playful Network
Oreo: The Playful Network
Brand
Oreo
Agency
Digitas London

Oreo UK used humour to connect with people in the UK during the COVID-19 pandemic by launching a new mobile network, The Playful Network.

Hellmann's: Animal Crossing
Hellmann's: Animal Crossing
Brand
Hellman's Mayonnaise
Agency
Ogilvy Toronto / Ogilvy London

Hellmann's donated 50,000 meals to people in need over Christmas and raised awareness of food waste in the UK.

Formula 1: Wake up Call
Formula 1: Wake up Call
Brand
Formula One
Agency
Ogilvy London

Formula 1 increased its audience in the US by using robocalling technology to create its own wake-up call service.

Silver winners

Jaguar Land Rover: New Jaguar F-TYPE - 'Exhilaration at Every Turn'
Brand
Jaguar Land Rover
Agency
Edit / Mindshare / Spark44
Exel Composites: For forward thinkers, by forward thinkers
Brand
Exel Composites
Agency
Agency Inc
Dove: How Dove found Beauty in the time of COVID.
Brand
Dove
Agency
Ogilvy London
Cadbury: Worldwide Hide
Brand
Cadbury
Agency
VCCP
The Open University: Your ambition. Our mission.
Brand
Open University
Agency
Havas CX Helia
McDonald's: Feel-Good Customer Journeys
Brand
McDonald's
Agency
Armadillo
Lexus: Experience Amazing
Brand
Lexus
Agency
Digitas London
The Guardian: 200 Years, a Work in Progress
Brand
The Guardian
Agency
OLIVER
Nubian Jak Community Trust: Black Plaque Project
Brand
Nubian Jak Community Trust
Agency
Havas Media London / Havas London
DHSC / NHS Test and Trace: NHS Covid-19 App Launch – Saving lives with an app
Brand
The Department of Health and Social Care / NHS Test and Trace
Agency
MullenLowe Group
WaterAid: Juxtaposing the Mission to Mars with "The Girl Who Built A Rocket"
Brand
WaterAid
Agency
The Kite Factory / Don't Panic
IKEA: The Sustainable Everyday
Brand
IKEA
Agency
RAPP London
BT: Hope United
Brand
BT
Agency
Saatchi & Saatchi London / Digitas London
National Premier League Tennis (NPL): ReplAI Boosts NPL Social Engagement
Brand
National Premier League Tennis (NPL)
Agency
In-house
Formula 1: Putting Formula 1 back on track
Brand
Formula One
Agency
Ogilvy London
NHS: 'Just'
Brand
Public Health England / NHS
Agency
M&C Saatchi London
International Olympic Committee / The Coca-Cola Company: I Belong Here: The Olympics: Tokyo 2020
Brand
International Olympic Committee / Coca-Cola
Agency
Ogilvy London
RSPCA: R - Really, S - Successful, P - Print, C - Christmas, A - Appeal
Brand
RSPCA
Agency
Edit
Diageo: Message in a Bottle
Brand
Diageo
Agency
Dare
Bose: #DiscoveredAtHome
Brand
Bose
Agency
Wunderman Thompson London
HSBC: The Homeless Bank Account
Brand
HSBC
Agency
Wunderman Thompson London
Hilton: Unlocked – Driving Engagement, keeping Hilton top of mind & keeping our member relationships active.
Brand
Hilton Hotels
Agency
Red Brick Road
VOXI: Eyes On
Brand
VOXI
Agency
TMW Unlimited