The DBA Design Effectiveness Awards 2023
Recognising design that has a measurable impact on business success.
About the Awards
The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
The most recent Awards were announced in June 2023 and the winning papers are available to read here on WARC.
The Kenya Red Cross Society, the International Committee of the Red Cross and Philips Foundation
Philips Experience Design
Humanitarian organisation the Kenya Red Cross Society deployed a tool to help community healthcare workers provide better services to pregnant mothers and their families in Kenya.
Alcoholic beverage company Diageo redesigned its Black Dog scotch whisky brand to make it both more premium and more relevant to a new generation of consumers in India.
Gordon & MacPhail
Whisky brand Gordon & MacPhail defined its brand position in the Scotch whisky category and created a clear consumer pathway to increase sales and improve brand metrics in the UK.
Dolmen Design & Innovation
Republic of Ireland
Beer brand Guinness launched the NitroSurge technology in Ireland to help consumers recreate the experience of a pub-poured pint at home during the pandemic.
Peter's Yard rebrand
B&B studio London
Purdey's brand redesign
Smirnoff Raspberry Crush
Cadbury 100 campaign
Mondelez International - Australia
Husasmidjan retail store design
LUSU naming and branding
The Engine Room Design Co.
Solar Energy UK rebrand
Solar Energy UK
Brand Ethos London
Retail Trust purpose and brand identity
Avast digital experience redesign
Pet Head brand revitalisation
Company of Animals
Family (And Friends)
The Fitzwilliam Museum
Holmes Studio London
Skin Sapiens brand and packaging
Lewis Moberly London
Selfoss Town Centre
Metro convenience retail store design
India / Pakistan
Takamaka Rum rebrand
Lloyds Bank, 399 Oxford Street
Lloyds Banking Group