The DBA Design Effectiveness Awards 2023
Recognising design that has a measurable impact on business success.

About the Awards
The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
The most recent Awards were announced in June 2023 and the winning papers are available to read here on WARC.

Grand Prix
The High-Risk Pregnancy Referral Tool
The Kenya Red Cross Society, the International Committee of the Red Cross and Philips Foundation
Philips Experience Design
Kenya
Humanitarian organisation the Kenya Red Cross Society deployed a tool to help community healthcare workers provide better services to pregnant mothers and their families in Kenya.
Gold

Black Dog Scotch Whisky redesign
Diageo
Butterfly Cannon
India
Alcoholic beverage company Diageo redesigned its Black Dog scotch whisky brand to make it both more premium and more relevant to a new generation of consumers in India.

Gordon & MacPhail redesign
Gordon & MacPhail
Contagious
Global
Whisky brand Gordon & MacPhail defined its brand position in the Scotch whisky category and created a clear consumer pathway to increase sales and improve brand metrics in the UK.

Guinness NitroSurge
Diageo
Dolmen Design & Innovation
Republic of Ireland
Beer brand Guinness launched the NitroSurge technology in Ireland to help consumers recreate the experience of a pub-poured pint at home during the pandemic.

Eichhof Beer redesign
Eichhof
Pearlfisher
Switzerland
Beer brand Eichhof made a comeback by drawing on its 188-year-old roots in the redesign of its packaging in Switzerland.
Silver
Peter's Yard rebrand
Peter's Yard
B&B studio London
United Kingdom
Purdey's brand redesign
Purdey's
BrandOpus
United Kingdom
Smirnoff Raspberry Crush
Diageo
Bulletproof
United Kingdom
Cadbury 100 campaign
Mondelez International - Australia
Bulletproof
Australia
Poligrip redesign
Haleon
Interbrand London
Global
Husasmidjan retail store design
Husasmidjan
M Worldwide
Iceland
Nuud rebrand
Nuud
Mother Design
United Kingdom
LUSU naming and branding
LUSU
The Engine Room Design Co.
United Kingdom
Bronze
Solar Energy UK rebrand
Solar Energy UK
Brand Ethos London
United Kingdom
Retail Trust purpose and brand identity
Retail Trust
Baggi
United Kingdom
Avast digital experience redesign
Avast
Else
United States
Pet Head brand revitalisation
Company of Animals
Family (And Friends)
Global
Hockney’s Eye
The Fitzwilliam Museum
Holmes Studio London
United Kingdom
Skin Sapiens brand and packaging
Skin Sapiens
Lewis Moberly London
United Kingdom
Selfoss Town Centre
Sigtún Thróunarfélag
M Worldwide
Iceland
Metro convenience retail store design
Metro
M Worldwide
India / Pakistan
Takamaka Rum rebrand
Takamaka Rum
Pearlfisher
Global
Lloyds Bank, 399 Oxford Street
Lloyds Banking Group
SpaceInvader
United Kingdom