The DBA Design Effectiveness Awards
Recognising design that has a measurable impact on business success.
About the Awards
The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
The most recent Awards were announced in June 2021 and the winning papers are available to read here on WARC.
Grand Prix 2021
Sodexo increased sales in the UK and Ireland by designing a new food proposition for the workplace that featured interiors to inspire productivity.
Selected Gold winners
Soapsmith redesigned its packaging with bespoke illustrations that represented sensorial experiences to increase sales across the UK.
BrewDog Distilling Company
BrewDog increased sales of its LoneWolf gin brand in the UK by redesigning its bottle with an attention-grabbing wolf graphic crafted from botanicals that make up the gin.
Further Gold winners
Whitby Seafoods: Branding
Fourth Wave Wines: Tread Softly
Fourth Wave Wines
Cafédirect: Branding & Packaging
Family (And Friends)
The Bank of Scotland: Flagship Branch
Bank of Scotland
Lakrids by Bülow: Rebrand
Lakrids by Bulow
Potts Partnership: Packaging
This Way Up
Kit & Kin: Branding
Kit & Kin
Rustlers: Visual Identity & Packaging
Johnnie Walker: Blue Label
South Africa / Hong Kong / Malaysia / Singapore / South Korea / Taiwan / Australia / United Kingdom / Chile / Dominican Republic / United States
Port of Leith Distillery: Lind & Lime Gin
Port of Leith Distillery
Air Wick: Essential Mist
DCA Design International
DigiBete: Digital Platform
Henderson's Relish: Rebrand
Springetts Brand Design Consultants
Kirkstall Brewery: Repositioning
KP Snacks: Skips
This Way Up
Anadolu Efes Spor Kulübü: Identity
Anadolu Efes Spor Kulübü
Brown & Co
Arla: Apetina Branding
Nûby UK: Packaging
Globe-Traveller: Voyager X
Tesco Bank: Customer Service Transformation
One Fine Day Design
Newcastle Carers: We Care Too Campaign
Castle Fine Art: Website
Castle Fine Art