The DBA Design Effectiveness Awards

Diageo: Guinness Hero Harps

Brand Guinness
Agency Design Bridge
Country Australia, Ireland and United Kingdom

Guinness encouraged people to pick its brand at the bar by launching a glowing golden harp at the point of sale.

The brand created the Hero Harp, a beautiful white glow illuminating the Guinness wordmark, while a white light emanates from the core.

This led to 75% more orders than Guinness had targeted in the UK and, in Australia, the new fount achieved significantly higher sales than the previous year.

Mother: Vending reinvented

Brand Mother
Agency B&B Studio
Country United Kingdom

Mother launched its healthy vending machine across the US with a design that used touch screen technology to show consumers the nutritional information of their decisions.

Glasgow Life and Glasgow Sport (Glasgow City Council): I am the goal smashing – Glasgow Club rebrand

Brand Glasgow Club
Agency 999 Design Group
Country United Kingdom

Glasgow Club relaunched its brand to gain memberships across Glasgow by launching a new colour palette and messaging system that changed perceptions of what a 'council gym' is.

The Glengoyne Distillery: Experience nurtured and matured for 10 years

Brand The Glengoyne Distillery
Agency Contagious
Countries United Kingdom

The Glengoyne Distillery launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.

Flawsome!: From wonky to wonderful

Brand Flawsome!
Agency Coley Porter Bell
Country United Kingdom

Flawsome redesigned its packaging and changed its name from Get Wonky in the UK to better promote its products made from flawed fruits and vegetables that would otherwise be wasted.