The DBA Design Effectiveness Awards 2023

Recognising design that has a measurable impact on business success.

About the Awards

The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.

The most recent Awards were announced in June 2023 and the winning papers are available to read here on WARC.

Find out more about the Design Effectiveness Awards

Grand Prix
Gold
Silver
Bronze

Grand Prix

The High-Risk Pregnancy Referral Tool

Brand
The Kenya Red Cross Society, the International Committee of the Red Cross and Philips Foundation

Agency
Philips Experience Design

Country
Kenya

Humanitarian organisation the Kenya Red Cross Society deployed a tool to help community healthcare workers provide better services to pregnant mothers and their families in Kenya.

Gold

Black Dog Scotch Whisky redesign

Brand
Diageo

Agency
Butterfly Cannon

Country
India

Alcoholic beverage company Diageo redesigned its Black Dog scotch whisky brand to make it both more premium and more relevant to a new generation of consumers in India.

Gordon & MacPhail redesign

Brand
Gordon & MacPhail

Agency
Contagious

Country
Global

Whisky brand Gordon & MacPhail defined its brand position in the Scotch whisky category and created a clear consumer pathway to increase sales and improve brand metrics in the UK.

Guinness NitroSurge

Brand
Diageo

Agency
Dolmen Design & Innovation

Country
Republic of Ireland

Beer brand Guinness launched the NitroSurge technology in Ireland to help consumers recreate the experience of a pub-poured pint at home during the pandemic.