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The DBA Design Effectiveness Awards

Recognising design that has a measurable impact on business success.

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About the Awards

The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.

The most recent Awards were announced in June 2021 and the winning papers are available to read here on WARC.

Find out more about the Design Effectiveness Awards

Sodexo: Modern Recipe

Grand Prix 2021

Sodexo: Modern Recipe

Brand
Sodexo
Agency
Without
Country
United Kingdom

Sodexo increased sales in the UK and Ireland by designing a new food proposition for the workplace that featured interiors to inspire productivity.

Selected Gold winners

Soapsmith: Repositioning & Rebrand

Soapsmith: Repositioning & Rebrand

Brand
Soapsmith
Agency
Bulletproof
Country
United Kingdom

Soapsmith redesigned its packaging with bespoke illustrations that represented sensorial experiences to increase sales across the UK.

BrewDog: LoneWolf Gin Re-brand

BrewDog: LoneWolf Gin Re-brand

Brand
BrewDog Distilling Company
Agency
Love
Country
United Kingdom

BrewDog increased sales of its LoneWolf gin brand in the UK by redesigning its bottle with an attention-grabbing wolf graphic crafted from botanicals that make up the gin.