The DBA Design Effectiveness Awards
Recognising design that has a measurable impact upon business success
About the Awards
The Design Business Association (DBA) Design Effectiveness Awards recognise impactful, wide-ranging examples of design that have had a tangible and measurable impact upon business success.
The most recent Awards were announced in June 2020 and the winning papers are available to read here on WARC.
Grand Prix

Brand Guinness
Agency Design Bridge
Country Australia, Ireland and United Kingdom
Guinness encouraged people to pick its brand at the bar by launching a glowing golden harp at the point of sale.
The brand created the Hero Harp, a beautiful white glow illuminating the Guinness wordmark, while a white light emanates from the core.
This led to 75% more orders than Guinness had targeted in the UK and, in Australia, the new fount achieved significantly higher sales than the previous year.
Gold winners

Brand Mother
Agency B&B Studio
Country United Kingdom
Mother launched its healthy vending machine across the US with a design that used touch screen technology to show consumers the nutritional information of their decisions.

Glasgow Life and Glasgow Sport (Glasgow City Council): I am the goal smashing – Glasgow Club rebrand
Brand Glasgow Club
Agency 999 Design Group
Country United Kingdom
Glasgow Club relaunched its brand to gain memberships across Glasgow by launching a new colour palette and messaging system that changed perceptions of what a 'council gym' is.

The Glengoyne Distillery: Experience nurtured and matured for 10 years
Brand The Glengoyne Distillery
Agency Contagious
Countries United Kingdom
The Glengoyne Distillery launched a 10-year redesign of its distillery, which increased visitors and spend across Scotland.

Flawsome!: From wonky to wonderful
Brand Flawsome!
Agency Coley Porter Bell
Country United Kingdom
Flawsome redesigned its packaging and changed its name from Get Wonky in the UK to better promote its products made from flawed fruits and vegetables that would otherwise be wasted.
Silver
Brand TrueStart
Agency Brand Opus
Country United Kingdom
Brand Honey I'm Home
Agency Lewis Moberly
Country United States
Barnsley Premier Leisure: Your Space
Brand Barnsley Premier Leisure
Agency WPA Pinfold
Country United Kingdom
Dalston's Soda Co.: Soda with Soul – Rebrand
Brand Dalston's Soda Co.
Agency B&B Studio
Country United Kingdom
Well & Truly: Rebrand – Say goodbye to sad snacks
Brand Well & Truly
Agency B&B Studio
Country United Kingdom
McCormick: Reversing decline in a growing category
Brand McCormick
Agency Brand Opus
Country United Kingdom
Arçelik: The Arçelik Experience Centre
Brand Arçelik
Agency Fitch Design
Country Turkey
ALKIMI brand creation: Cleaning up the category
Brand Alkimi
Agency Bulletproof
Country United Kingdom
Albury Vineyard: Wine fit for a queen – How a premium rebrand captivated a nation
Brand Albury Vineyard
Agency Detail
Country United Kingdom
East Street Arts: Space for artists
Brand East Street Arts
Agency Thompson Brand Partners
Country United Kingdom
Harvey Nichols: When food met fashion
Brand Harvey Nichols
Agency Smith &+ Village
Country United Kingdom
Brand Baileys
Agency Vault 49
Country United Kingdom
Bronze
Jubel: Creating cut through in the craft beer category
Brand Jubel
Agency Pearlfisher
Country United Kingdom
Anglian Water: Water Resource East – Future of Water
Brand Anglian Water
Agency Spring Design
Country United Kingdom
Honest Crust: Where eating good is doing good
Brand Honest Crust
Agency Ape Creative
Country United Kingdom
Cottage Delight: Redesign – A celebration of variety and food discovery
Brand Cottage Delight
Agency Brand Opus
Country United Kingdom
Brand Pipers Crisps Co
Agency Brand Opus
Country United Kingdom
Danerolles: How a fresh dough brand regained strength at home and beyond
Brand Danerolles
Agency Design Bridge
Country Europe (general region)
BEARFACE brand design: Canadian whisky – Hide nothing. Fear nothing
Brand BEARFACE
Agency Pearlfisher
Country Canada
Marks & Spencer: How Plant Kitchen has helped plant-based eating go mainstream
Brand Marks & Spencer
Agency Coley Porter Bell
Country United Kingdom
Heath & Heather: Health and happiness in a teacup
Brand Heath & Heather
Agency This Way Up
Country United Kingdom