The ARF David Ogilvy Awards
Celebrating the critical role of insights that inspire great advertising
About the Awards
The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The most recent Awards were announced in October 2020 and the winning papers are available to read here on WARC.
Grand Ogilvy

Courageous Conversation Global Foundation (CCGF): Not A Gun
Brand Courageous Conversation Global Foundation
Agency Goodby Silverstein & Partners
Country United States
CCGF highlighted the implicit racial biases among police officers in the US with its campaign that likened an innocent candy bar to a gun.
The brand created a short film, billboards and print advertisements that juxtaposed the perceived danger to people of color with something as innocent as candy.
CCGF received a 900% increase in training requests and the Austin Police Department began CCGF’s award-winning training protocol.
Selected Gold winners 2020

bubly sparkling water (PepsiCo): Bublé vs. bubly
Brand bubly
Agencies R/GA / OMG / OMD New York / Goodby Silverstein & Partners / Golin
Country United States
bubly Sparkling Water expanded its presence within a fast-growing category and unleashed bubly's playful personality on the country's biggest stage.

Brand Dove
Agencies Ogilvy UK / Mindshare / Kantar
Country United Kingdom
Dove promoted its body wash and celebrated the unique stories that each woman's skin tells.

Brand Pure Leaf
Agencies OMD / DDB
Country United States
Pure Leaf increased sales and reduced the pressure to strive for perfection and say 'Yes' to everything.

ESPN: There's No Place Like Sports
Brand ESPN
Agencies Starcom Worldwide / Arts & Letters
Country United States
ESPN expanded its audience and built an emotional connection with fans through its platform There's No Place Like Sports.
More Gold winners
Brand Bendigo Bank
Agency AJF Partnership
Country Australia
Brand Citizens' Bank
Agencies Ogilvy & Mather / Mediacom / Kantar Millward Brown
Country United States
Brand Meow Mix
Agencies Publicis Group / Ipsos / Directions Research
Country United States
Brand truth
Agencies Crux Research / 72andSunny / Assembly Media
Country United States
Zillow Group: Zillow Offers launch
Brand The Zillow Group
Agencies Lieberman Research / Deutsch Advertising
Country United States
Silver winners
Brand Adobe
Agency Kantar
Country United States
Brand Advil
Agencies Tribal Worldwide / Kantar / Ipsos / Grey Group
Country United States
Chromebook: It's Switching Time
Brand Google Chromebook
Agency The Magnetic Collective
Country United States
Brand Gatorade
Agencies TBWA Chiat/Day / OMD
Country United States
Nissan USA: Nissan Ambicultural
Brand Nissan
Agencies TBWA / OMG
Country United States
Petco: BuzzFeed + Petco Nutrition
Brand Petco
Agencies Kantar / Horizon Media / CRONY / Anomaly
Country United States
Riviana Foods: This Rice Unites
Brand Mahatma Rice
Agencies Quester Market Research / Lopez Negrete Communications
Country United States
SEC Network (ESPN): We Love it Here
Brand ESPN SEC Network
Agencies Starcom Worldwide / McKinney
Country United States
Brand Tropicana
Agencies Cramer-Krasselt / OMD / MullenLowe US / Kantar / Ipsos / Clark McDowall
Country United States
Brand Talenti
Agencies Mindshare / Mekanism
Country United States
Youth Suicide Prevention: Seize the Awkward
Brand American Foundation for Suicide Preventation (AFSP) / Ad Council
Agencies The Magnetic Collective / Initiative New York / Droga5
Country United States
Brand The Zillow Group
Agencies Kantar
Country United States
Bronze winners
Ad Council: No one gets a diploma alone
Brand Ad Council
Agencies ThinkNow / NGL Collective
Country United States
Brand ESPN
Agencies The Shop / Starcom Worldwide
Country United States
Herbalife Nutrition: APAC Healthy Breakfast campaign
Brand Herbalife Nutrition
Agency In-house
Country Asia
Brand Jif Peanut Butter
Agencies Publicis Group / Ipsos / Directions Research
Country United States
Brand Mastercard
Agency In-house
Country Global
Brand truth
Agencies 72andSunny / Assembly Media / Crux Research
Country United States