The ARF David Ogilvy Awards
Celebrating the critical role of insights that inspire great advertising
About the Awards
The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.
The most recent Awards were announced in September 2019 and the winning papers are available to read here on WARC.
Grand Ogilvy
IHOb: International House of Burgers
Brand IHOP
Agency Droga5
Country United States
IHOP bucked its soft sales trend in the US by rising to the occasion and flipping the script on an age-old breakfast-only story.
To prove how serious IHOP was about burgers, it rebranded as IHOb and only announced the name change via a single tweet.
The campaign generated 42.6 billion media impressions, burger sales quadrupled and the brand saw a 31% increase in stock price in just three weeks.
Selected Gold
Budweiser FIFA World Cup Campaign
Brand Budweiser
Agency Ipsos Research
Country Global
Budweiser distributed noise-activated light-up cups in stadiums across Russia to reach a global audience during the 2018 World Cup.
Brand Ad Council
Agency R/GA
Country United States
Love Has No Labels encouraged US audiences to be more accepting of diversity by releasing an online film that asks why it takes a disaster to bring us together.
Brand Advil
Agencies Tribal Worldwide / Grey Group / Isobar / Kantar Millward Brown / System1 Research
Country United States
Advil PM creating an online video in the US that encouraged people to stop doing the bedtime dance of pain by taking Advil PM.
HP: All-American Family Portrait
Brand HP
Agency Edelman
Country United States
HP launched a social experiment that challenged Americans' social constructs of family to reinforce its leadership in diversity and inclusion.
McDonald's: The 'FABRIC' of Local Breakfast
Brand McDonald's
Agencies Lopez Negrete Communications / OMD
Country United States
McDonald’s effectively aquired actionable insights from four different regions in the US to increase sales of its breakfast items.
Gold
Twitter: Magpie Real-Time Search
Brand Twitter
Agency Merkle
Country United States
Pillsbury Refrigerated Dough: Made and Home
Brand Pillsbury
Agencies Mindshare / Joan
Country United States
Brand Zillow Rentals
Agency Ipsos Research
Country United States
CHANTIX: Ray Liotta Celebrity Testimonial
Brand CHANTIX
Agencies Wunderman Health / VMLY&R / Ogilvy & Mather / CARAT
Country United States
Truth: The Truth About Opioids
Brand Truth
Agencies 72andSunny / Haymaker
Country United States
Brand Tylenol
Agencies Ogilvy / Burson Cohn & Wolfe / JWT
Country United States
Brand American Fuel and Petrochemical Manufacturers (AFPM)
Agency Edelman
Country United States
Brand KitchenAid
Agency Digitas Chicago
Country United States
Brand Ad Council + Susan G. Komen
Agency Translation
Country United States
Silver
Entyvio: Hyper-Focus on the Patient Journey
Brand Entyvio
Agency BBDO New York
Country United States
PACCAR Parts: Savings In Overdrive/Get In Gear
Brand PACCAR Parts
Agency FCB Chicago
Country United States
Clorox: Clean is Just the Beginning
Brand Clorox
Agencies FCB West, San Francisco / Ipsos Research / Ketchum / Lieberman Research Worldwide / OMD
Country United States
Feeding America: Stories of Hidden Hunger
Brand Ad Council
Agencies Needledrop / McCann New York
Country United States
Acuvue: Restart – Johnson & Johnson Vision
Brand Acuvue
Agencies Universal McCann Japan / Momentum Japan
Country Japan
Walmart: Online Grocery Pickup – "A Unifying Beat"
Brand Walmart
Agency Lopez Negrete Communications
Country United States
Brand Twitter
Agency Zeroatt / Firefish
Country United States
Bronze
PepsiCo: Tu voz, Tu sabor (Your Voice, Your Beat)
Brand PepsiCo
Agency OMD / Egg Strategy / Content Collective
Country United States
American Student Assistance: The Future Network
Brand American Student Assistance (ASA)
Agency Saatchi & Saatchi New York
Country United States
Brand Budweiser
AgencyIpsos Research / DAVID The Agency
Country United States
Brand Illinois Council Against Handgun Violence
Agency Vitro Agency
Country United States
Samsung x Fortnite: The Galaxy Skin
Brand Samsung
Agency R/GA NY
Country Global
Pneumovax®23/Merck: Chronic Fighter
Brand Pneumovax®23
Agency Publicis
Country United States
Brand Jenn-Air
Agencies Digitas / Darkhorse
Country United States