The ARF David Ogilvy Awards 2023

Celebrating the critical role of insights that inspire great advertising

Browse the latest case studies

ARF David Ogilvy Awards logo

About the Awards

The ARF David Ogilvy Awards honour extraordinary and/or creative uses of research in the advertising development processes of research firms, advertising agencies, and advertisers. The winning campaigns provide a keen understanding of how research can be used to create powerful, profitable campaigns.

The most recent Awards were announced in October 2023 and the winning papers are available to read here on WARC.

Find out more about the ARF

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Grand Prix

Unfold your world
Ogilvy New York
United States

Samsung launched Unfold Your World through TV spots and OOH in high-traffic metropolitan areas to radically transform how its third and fourth-generation newest mobile devices, foldables, were marketed.