APG Australia Strategy Awards

Rewarding influential thinking that demonstrates the value of strategy

Browse latest case studies

About the Awards

The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.

The most recent Awards were held in October 2020 and all the winning case studies are available to read here on WARC.

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Gold winners 2020

NZ Transport Agency: Rat's Tale

NZ Transport Agency: Rat's Tale

Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand

NZ Transport Agency showed young men in New Zealand what they could be missing out on if they drink drive by creating a video ad that made them realise the impact an injury could have on their lives.

NZ Transport Agency: Belted Survivors

NZ Transport Agency: Belted Survivors

Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand

NZ Transport Agency encouraged young men in New Zealand to wear their seatbelts by creating a series of powerful portraits of serious crash survivors who were saved by their seatbelt.

ALDI Good Different

Aldi Good Different Phase 2: Questioning the cult of loyalty

Brand Aldi
Agency BMF
Country Australia

Aldi revealed the false benefits of loyalty programmes and increased revenue with its Pointless Points campaign in Australia.

Tourism Tasmania: Come Down For Air

Tourism Tasmania: Come Down For Air

Brand Tourism Tasmania
Agency BMF
Country Australia

Tourism Tasmania promoted tourism in the region with its campaign Come Down for Air.

Silver winners

NZ Transport Agency: The Unsaid

Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand

Palau Legacy Project: The Palau Pledge - A brave strategy, grounded in sound reason

Brand The Palau Legacy Project
Agency Host/Havas Sydney
Country Australia

Bronze winners

NZ Transport Agency: Hello

Brand New Zealand Transport Agency
Agency Clemenger BBDO
Country New Zealand

New Zealand Human Rights Commission: Give Nothing to Racism

Brand New Zealand Human Rights Commission
Agency Clemenger BBDO
Country New Zealand

Tourism Australia: Working Holiday Maker

Brand Tourism Australia
Agency M&C Saatchi
Country Australia

TAL: From 'life insurance' to 'insurance for life'

Brand TAL
Agency BMF
Country Australia

WA Super: Super is Boring

Brand WA Super
Agency Meerkats
Country Australia