APG Australia Strategy Awards
Rewarding influential thinking that demonstrates the value of strategy
About the Awards
The Account Planning Group Australia (APG) is a key group within The Communications Council. The biennial APG Strategy Awards reward influential thinking that demonstrates the value of strategy.
The most recent Awards were held in October 2021 and all the winning case studies are available to read here on WARC.
Gold 2021
NRMA Insurance: First Saturday
NRMA Insurance
CHE Proximity
Australia
NRMA Insurance, an insurance brand, encouraged Australians to make their homes safer by asking them to dedicate the first Saturday of each month to carrying out safety tasks around their home.
Gold 2021
Tourism New Zealand: Good Morning World
Tourism New Zealand
Tourism New Zealand
New Zealand
Tourism New Zealand, a tourist board, promoted New Zealand as a tourist destination by giving New Zealanders the role of greeting the entire world each new day with a 'Good Morning' for a whole year.
Silver winners
Bronze winners
Every Kiwi Vote Counts: Meddle in the New Zealand Election
Every Kiwi Vote Counts
Special Group New Zealand
New Zealand
Tourism New Zealand: NZ Says '39'
Tourism New Zealand
Special Group New Zealand
New Zealand
Aldi: The Campaign for One
Aldi
BMF
Australia
