Tangrams
Honouring excellence in outstanding marketing campaign strategies that deliver real business results in Asia Pacific.
Selected Gold winners
Nike: Next% Speed is Your Currency
Brand
Nike
Nike
Agency
Mindshare
Mindshare
Country
China
China
Nike launched its new product Next%, the fastest running shoe yet, in China with a data-driven campaign that focused on creating mass belief in Nike's product superiority.
Lexus UX: Unbeaten Paths – Small Business Drive
Brand
Lexus
Lexus
Agency
TBWA
TBWA
Country
Hong Kong
Hong Kong
Lexus promoted its first SUV designed specifically for urban exploration, the UX, in Hong Kong.
Global Plastic Pollution Campaign: Your Plastic Diet – How WWF began to turn the tide on plastic
Brand
WWF
WWF
Agency
Grey Global, Grey Worldwide
Grey Global, Grey Worldwide
Country
Malaysia
Malaysia
WWF Singapore launched its global campaign Your Plastic Diet to persuade UN member states to commit to tackling plastic pollution.
Further Gold winners
NRMA Home Insurance: Every Home Is Worth Protecting
Brand
NRMA Insurance
NRMA Insurance
Agency
The Monkeys
The Monkeys
Country
Australia
Australia
Globe Telecom: A Star Wars Experience for All
Brand
Globe Telecom
Globe Telecom
Agency
Wunderman Thompson
Wunderman Thompson
Country
Philippines
Philippines
Pizza Hut: Female gamers' new hero
Brand
Pizza Hut
Pizza Hut
Agency
Mindshare
Mindshare
Country
China
China
Silver winners
Telstra: You don’t need Australia’s best network campaign…until you do
Brand
Telstra
Telstra
Agency
The Monkeys
The Monkeys
Country
Australia
Australia
Samsung: #SubtlySponsoredPost – How Samsung overtook Apple in a-not-so subtle way.
Brand
Samsung
Samsung
Agency
In-house
In-house
Country
Australia
Australia
L'Oréal Paris: Infallible Hotpot Challenge
Brand
L'Oréal
L'Oréal
Agency
Mindshare China
Mindshare China
Country
China
China
Stayfree: It's Just A Period
Brand
Stayfree
Stayfree
Agency
DDB Mudra Group
DDB Mudra Group
Country
India
India
InterPride: Global Pride Crossing
Brand
InterPride
InterPride
Agency
We Are Social Singapore
We Are Social Singapore
Country
Singapore
Singapore
adidas: Winning retail search with price (extensions)
Brand
adidas
adidas
Agency
Mediacom Singapore
Mediacom Singapore
Country
Singapore
Singapore
Bronze winners
Himalaya Herbals: Win The Fight
Brand
Himalaya Herbals
Himalaya Herbals
Agency
In-house
In-house
Country
Indonesia
Indonesia
Bear Brand: #BISABANGET
Brand
Bear Brand
Bear Brand
Agency
Ogilvy Indonesia
Ogilvy Indonesia
Country
Indonesia
Indonesia
Nike Live: Just Don't Quit
Brand
Nike
Nike
Agency
Mindshare China
Mindshare China
Country
China
China
Zespri Kiwifruit: Zespri brand relaunch campaign
Brand
Zespri
Zespri
Agency
In-house
In-house
Country
Japan
Japan
Berocca: Get Supercharged At 2PM
Brand
Berocca
Berocca
Agency
Carnival
Carnival
Country
Vietnam
Vietnam
Kit Kat: KitKat4takjil
Brand
Kit Kat
Kit Kat
Agency
Ogilvy Indonesia
Ogilvy Indonesia
Country
Indonesia
Indonesia
Sakimeshi Supported by Suntory
Brand
Suntory
Suntory
Agency
In-house
In-house
Country
Japan
Japan
BOSS Coffee: Touch-And-Go Coffee
Brand
BOSS Coffee
BOSS Coffee
Agency
In-house
In-house
Country
Japan
Japan
Manulife: Increase Your Odds of Survival
Brand
Manulife
Manulife
Agency
Dentsu MCGARRYBOWEN
Dentsu MCGARRYBOWEN
Country
Hong Kong
Hong Kong
Shortlist
UCash & Shwapno: Project AgroBanking
Brand
UCash / Shwapno
UCash / Shwapno
Agency
Grey Advertising Bangladesh
Grey Advertising Bangladesh
Country
Bangladesh
Bangladesh
Beyond the Label: Mental Health Public Education
Brand
National Council of Social Service (SG)
National Council of Social Service (SG)
Agency
National Council of Social Service (SG)
National Council of Social Service (SG)
Country
Singapore
Singapore
Foodpanda: THE AHHH 2.0
Brand
Foodpanda
Foodpanda
Agency
In-house
In-house
Country
Hong Kong
Hong Kong
Ka: Car Hunt
Brand
Ka
Ka
Agency
In-house
In-house
Country
Singapore
Singapore
Standard Chartered Bank: Smarter Loan Nowadays
Brand
Standard Chartered Bank
Standard Chartered Bank
Agency
iProspect
iProspect
Country
Hong Kong
Hong Kong
Nestlé: Super Relatable Super NAN
Brand
Nestlé
Nestlé
Agency
Mindshare China
Mindshare China
Country
China
China
Rexona: The Rexona “Chamba” dance challenge
Brand
Rexona
Rexona
Agency
Mindshare
Mindshare
Country
Philippines
Philippines
Volkswagen: Voice of Volkswagen-ers
Brand
Volkswagen
Volkswagen
Agency
Omnicom Group
Omnicom Group
Country
Taiwan
Taiwan
Glo: Hyper Launch
Brand
British American Tobacco
British American Tobacco
Agency
In-house
In-house
Country
Japan
Japan
Glo: Hyper Launch
Brand
British American Tobacco
British American Tobacco
Agency
In-house
In-house
Country
Japan
Japan
KunKun Body: Lifestyle odor - Designing health through odor
Brand
KunKun Body
KunKun Body
Agency
In-house
In-house
Country
Japan
Japan
Philippines Airlines: Ultimate Travel Feels
Brand
Philippines Airlines
Philippines Airlines
Agency
In-house
In-house
Country
Philippines
Philippines
Nescafé: Increase Search Visibility in Coffee Category
Brand
Nescafé
Nescafé
Agency
iProspect
iProspect
Country
Indonesia
Indonesia
Teleperformance: TPin3 - The Recruitment Time Portal
Brand
Teleperformance
Teleperformance
Agency
In-house
In-house
Country
Philippines
Philippines
Singapore Tourism Board: Promoting Singapore to Singaporeans
Brand
Singapore Tourism Board
Singapore Tourism Board
Agency
In-house
In-house
Country
Singapore
Singapore
Estée Lauder: Location-based blockchain campaign
Brand
Estee Lauder
Estee Lauder
Agency
Isobar India
Isobar India
Country
India
India
S-26 Procal GOLD: AR Book
Brand
S-26 Procal GOLD
S-26 Procal GOLD
Agency
Ogilvy Indonesia
Ogilvy Indonesia
Country
Indonesia
Indonesia
Hennessy: 2020 Tmall super brand day
Brand
Hennessy
Hennessy
Agency
Ruder Finn
Ruder Finn
Country
China
China
