Admap articles are written primarily by practitioners who are experts in their field of marketing communications.
Ideas for authored articles are welcome. These should be emailed to the Admap Editor. They could be in the form of a paragraph explaining the topic and the angle to be covered, or a brief synopsis, which outlines the main areas to be covered, the examples to be cited and the key learnings from the article, noting the name and expertise of the proposed author.
The subjects of articles should relate to the interests of Admap's core readership of senior executives working in planning, strategy and insight within communication agencies, advertiser marketing departments, market research agencies and the marketing and research side of the media. Subjects should also have international appeal to Admap's globally diversified readership.
The most suitable ideas for Admap articles will fall under one of three broad groupings:
- Ideas: this could be new thinking in planning, brand communications, brand strategy, consumer interaction
- Insight: this could be new consumer trends and habits, product and category trends, or new marketing trends.
- Best Practice: this could be case studies (see Admap Regulars) with evidence of the effectiveness of brand campaigns; or it could be evidence of the effectiveness of new marketing channels.
Ideas Approval and Commissioning
The Admap Editor will consider the submitted idea or synopsis and may request further detail. He may then commission an article to be written by the proposed author and agree a brief, a wordcount and a copy deadline.
The Admap Focus
Each month Admap has a Focus where a hot topic is explored through several articles. Ideas for Focus topics are also welcome.
There are a number of regular features within Admap for which contributions are welcome. If you have an idea and a suitable contributor to any of these Regulars, then email the Admap Editor, Colin Grimshaw.
The Regulars are:
- 10 Trends: This 1400-word feature identifies 10 trends in consumer behaviour, media usage, product or category development, marketing strategy, marketing execution either globally or within a region. The feature comprises an introduction of 50-100 words followed by a description of each of the 10 trends, the importance of the trend and its implications for marketers.
- Case Studies: This 2000-word feature highlights the effectiveness of an interesting brand marketing strategy or advertising campaign. Admap case studies are structured under the following headings: Background/introduction; the Market; the Challenge/Objectives; the Big Idea; the Campaign/Execution; the Results - these should clearly demonstrate the ROI effectiveness of the strategy with sales and preferably profit data.
- Books That Influenced Me: In this 800-word feature, a senior, well-known figure in the marketing industry lists their favourite six books that had an influence on their thinking, or their career development. The subject then describes in 80 words why and how each book influenced them. The submission should be accompanied by a brief career biography of the subject and a head and shoulders photograph at minimum 7cm in width and 300 dpi.
Admap features are typically either 1400 words or 2000 words but can be extended by agreement. The wordcount for an article will be communicated by the Admap Editor after agreeing a brief and a deadline with the author.
Accompanying Photography and Charts
Advertising campaign stills or product shots or other imagery relevant to a submitted article are welcome. These should be in jpeg or tiff format and a minimum of 14cm in width and 300 dpi in resolution. They should be sent as separate files - do not embed them into the copy.
Charts can be submitted but will need to be remade in Admap's house style and will be included at the Editor's discretion. Hence, submitted copy should not depend for its reader comprehension on the inclusion of charts as some or all may not be published.
Copy deadlines are the 1st of the month prior to the month of publication. For example, the copy deadline for the November issue, which is published in late October, is September 1st.
Editing and Publishing
We reserve the right to edit copy. Should significant editing be required that would materially change the article, the author may be asked to redraft the article. We do not send authors' proofs for approval prior to publication. The decision whether to finally publish the article rests with the Admap Editor.
Writing Style and Presentation
Admap's brand statement is "Ideas and Evidence for Marketing People". This should influence your writing style, namely, that propagation of ideas and arguments is fine, if backed by evidence - brand examples, research, case study.
Admap articles are not an opportunity to promote the author's company or products. Any such overt references within articles may be edited out.
Bear in mind that Admap has an international readership, so parochial references to brands, marketing examples and topical matters that are well-known locally may be unfamiliar to many people.
Do not include a list of references at the end of the article. If you need to make any references, they must be made within the body copy.
Copy should not depend on charts and tables for its comprehension. Charts should provide supplementary information and enhance the presentation of the article. They must be capable of being remade in Admap's house style.
Single-space copy - do not double space at the start of a new sentence. Only italicize words if they are the titles of books, films, TV shows. Do not use bold or italic or underlined text to make emphasis. Direct quotes should begin and end with double quote marks. Single quote marks should be used to identify popular expressions and terms.
Suggested headlines, standfirsts and cross-heads can be included in the copy, but may be changed in the editing process.
Copy should be filed as a Word Document. Present the copy as a fully formed article, not a presentation, so no bullet points and no embedded images. Key points can be numbered.
Boxes are a useful way of presenting key information or summaries or case examples. Include these at the end of the submission and they should form part of the overall wordcount.
Authors' credit will be given in the byline to the article and in the Contributors page. A brief biography of the author of up to 30 words can be sent with the submitted copy.
Authors will be asked to sign a form that will assign copyright in the article to Warc, giving Warc the exclusive right to reproduce and distribute the article in any form. This form must be signed and returned to Admap before the article can be published.
Authors will be sent five copies of the Admap issue in which their article appears on publication of the magazine to an address provided by the author. We regret that we cannot send copies to authors' PRs or other representatives.
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