WARC Academy
Enhance your team’s marketing effectiveness
WARC Academy provides learning in a variety of formats to upskill your marketing team, equipping them with the knowledge and tools to be more effective and confident marketers.
We work with you to create a marketing training programme that meets your needs and is designed to help you achieve your objectives, no matter the size of your team or the industry you work in.
Bespoke
Equip your team with the skills they need to excel at their jobs. We offer tailored marketing training programmes designed to meet your priorities for upskilling and inspiring your marketing team throughout the year.
E-learning
Build your ability to consistently create highly effective advertising, and the confidence and influence to do it. Through the Master of Effectiveness six-week online learning course, you will learn the fundamental principles, and come away with a strong understanding of ‘where to start’ in translating these to the day-to-day.
Briefings
Get smart quickly on the latest developments in the industry. Our video summary presentations cover big topics distilled into sharp, insight-packed and easy to consume sessions to watch where and when it suits you.
Creative Impact Masterclasses
Learn and get exclusive practical advice from some of the leading thinkers in Creative Effectiveness with these one hour sessions from the Festival of Creativity in Cannes 2023.
Orlando on Advertising – A Practical Guide
Orlando Wood
Looks at how to capture and hold attention, create mental availability for your brand and generate future earnings for your company through your creative.
Unleashing the potential of brand data in marketing strategy
Connor Archbold
Reveals how to extract maximum value from your brand data and shares practical tips and insights on brand building and building future demand.
Using measurement to persuade: How to get your business to invest in creativity
Grace Kite
Discusses using measurement to persuades, including when to use simple methods and when to be more adventurous.
Master of Advertising Effectiveness Live
James Hurman
Looks at the commercial effectiveness of work with creative award winning qualities and how creativity works to drive effectiveness.
How to build a crystal ball – Navigating uncertainty with the help of scenario planning
Maren Seitz
Highlights the advantages of scenario planning, shares success factors, and outlines tools to implement agility into marketing strategies.
How did we help them?
Our advisors
ED PANK
MD, APAC and VP, Advisory
Ed opened WARC’s Asia Pacific HQ in 2011 and became VP of WARC Advisory’s global practice in 2021. Ed is an evangelist for smarter insights and strategic thinking: he has won several awards, including Effies and has also judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Watch
Effectiveness in uncertain times
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis
Read
India becomes a super-power of marketing effectiveness
Indian campaigns have featured at the very top of WARC rankings
Watch
WARC Webinar:
What makes consumers share content across different territories?
KATIE STERLING
Head of Advisory
Katie spent five years based in Singapore managing WARC’s clients before she launched WARC Advisory in 2019. She has worked with clients across markets to build out strategic objectives and approaches problem solving with energy and flair.
IMAAD AHMED
Head of Advisory, EMEA & Americas
Imaad has over 15 years of marketing experience in the retail, defence and media sectors. He’s presented at big industry events like the Festival of Marketing, Brand Week Istanbul and DMX Dublin on all sorts of effectiveness topics.
ASHIK ASHOKAN
Advisory Lead, APAC
Ashik is an award-winning strategist who has formulated brand, business and marketing strategies for Fortune 500 companies and government bodies. He leads the Advisory wing for APAC and focuses on key accounts globally at WARC.
KAVITA PATEL
Advisory Lead, EMEA
Kavita has spent 10 years in global planning and strategy roles across various network media agencies. She has worked with some of the world's most iconic brands including P&G, LEGO & Amazon and enjoys tackling marketing challenges with tenacity and creativity.
ALEXIS GRESH
Advisory Lead, Americas
Lexi leads Advisory for the Americas region. Prior to WARC, she led brand growth and effective marketing strategies for almost a decade. She's a driven yet down-to-earth expert who can be relied on to craft solutions that maximize results.
Meet WARC Advisory
A bespoke strategic consultancy service for specific marketing challenges
