Enhance your team’s marketing effectiveness
WARC Academy provides learning in a variety of formats to upskill your marketing team, equipping them with the knowledge and tools to be more effective and confident marketers.
We work with you to create a marketing training programme that meets your needs and is designed to help you achieve your objectives, no matter the size of your team or the industry you work in.
Equip your team with the skills they need to excel at their jobs. We offer tailored marketing training programmes designed to meet your priorities for upskilling and inspiring your marketing team throughout the year.
Build your ability to consistently create highly effective advertising, and the confidence and influence to do it. Through the Master of Effectiveness six-week online learning course, you will learn the fundamental principles, and come away with a strong understanding of ‘where to start’ in translating these to the day-to-day.
Get smart quickly on the latest developments in the industry. Our video summary presentations cover big topics distilled into sharp, insight-packed and easy to consume sessions to watch where and when it suits you.
Creative Impact Masterclasses
Learn and get exclusive practical advice from some of the leading thinkers in Creative Effectiveness with these one hour sessions from the Festival of Creativity in Cannes 2023.
Orlando on Advertising – A Practical Guide
Looks at how to capture and hold attention, create mental availability for your brand and generate future earnings for your company through your creative.
Unleashing the potential of brand data in marketing strategy
Reveals how to extract maximum value from your brand data and shares practical tips and insights on brand building and building future demand.
Using measurement to persuade: How to get your business to invest in creativity
Discusses using measurement to persuades, including when to use simple methods and when to be more adventurous.
Master of Advertising Effectiveness Live
Looks at the commercial effectiveness of work with creative award winning qualities and how creativity works to drive effectiveness.
How to build a crystal ball – Navigating uncertainty with the help of scenario planning
Highlights the advantages of scenario planning, shares success factors, and outlines tools to implement agility into marketing strategies.
How did we help them?
“We have had a great experience with the WARC team, very responsive and professional in their approach. The training was fantastic, Richard is personable and added an extra touch by engaging with people on the course after the session ended. The training was fluid, interesting and we have taken the learning and applied it in our current work stream.”
“The learning sessions have been a great balance between theory and practical demonstration all brought to life with inspiring case studies. It has encouraged our marketing community to think differently. The WARC team are professional, responsive and highly engaged – I have been delighted with the work and I would absolutely recommend them.”
“Our Virtual Skill Share session was a huge success thanks to WARC’s ability to identify the nuggets of information our teams from around the world would need, and the videos were both illustrative and energetic, which is exactly what the session needed. The balance between theory and practical was perfect.”
“We ran a series of highly interactive webinars with WARC, upskilling 300+ marketers across the globe. The WARC team worked very closely with us to tailor the programme to our business needs and for our audiences, and the feedback from delegates was extremely positive. We believe the knowledge and content shared with our teams will be invaluable in making our marketing even more effective going forward.”
“Always focused on effectiveness, WARC delivered a truly engaging set of sessions within the Global workshops. True communication experts!”
“You not only managed to give insights on what I asked for in our brief but inspired us to think further.”
MD, APAC and VP, Advisory
Ed opened WARC’s Asia Pacific HQ in 2011 and became VP of WARC Advisory’s global practice in 2021. Ed is an evangelist for smarter insights and strategic thinking: he has won several awards, including Effies and has also judged for the MMAs, Singapore Effies, Australia APG and Mumbrella APAC Awards.
Effectiveness in uncertain times
Shares evidence and insights on how brands can respond and rebound from the COVID-19 crisis
India becomes a super-power of marketing effectiveness
Indian campaigns have featured at the very top of WARC rankings
What makes consumers share content across different territories?
Head of Advisory
Katie spent five years based in Singapore managing WARC’s clients before she launched WARC Advisory in 2019. She has worked with clients across markets to build out strategic objectives and approaches problem solving with energy and flair.
Head of Advisory, EMEA & Americas
Imaad has over 15 years of marketing experience in the retail, defence and media sectors. He’s presented at big industry events like the Festival of Marketing, Brand Week Istanbul and DMX Dublin on all sorts of effectiveness topics.
Advisory Lead, APAC
Ashik is an award-winning strategist who has formulated brand, business and marketing strategies for Fortune 500 companies and government bodies. He leads the Advisory wing for APAC and focuses on key accounts globally at WARC.
Advisory Lead, EMEA
Kavita has spent 10 years in global planning and strategy roles across various network media agencies. She has worked with some of the world's most iconic brands including P&G, LEGO & Amazon and enjoys tackling marketing challenges with tenacity and creativity.
Advisory Lead, Americas
Lexi leads Advisory for the Americas region. Prior to WARC, she led brand growth and effective marketing strategies for almost a decade. She's a driven yet down-to-earth expert who can be relied on to craft solutions that maximize results.
Meet WARC Advisory
A bespoke strategic consultancy service for specific marketing challenges