Celebrating excellence in creativity, media and effectiveness
In an industry that can struggle to defend its place in the C-suite, the WARC Rankings offer an opportunity for marketers to benchmark their work against the best.
We combine the winners’ lists from the industry’s most important global and regional awards shows to establish the annual worldwide league tables.
The 2021 WARC Rankings were delayed to November 2021, once all the award shows we track had published their 2020 results. The three rankings can now be viewed here:
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WARC Creative 100 2021
Discover the world’s most creative campaigns and companies. -
WARC Media 100
Discover the world’s top campaigns and companies for media. -
WARC Effective 100
Discover the world’s most awarded campaigns for effectiveness.
Discover the truth behind the extraordinary
If our role is to make the best work, connect brands seamlessly with audiences and produce outstanding results for our clients, then there’s no better endorsement than to top the WARC 100 rankings for creative, media and effectiveness. It’s a wonderful tribute to our fantastic people, agencies and clients, and my thanks goes to them all.
CEO, WPP
Topping the WARC Creative 100 speaks to the borderless creativity that unites Ogilvy’s global creative network, and what’s possible when creative thinking stretches across departments, geographies, and cultures to become a shared mission. What makes us most proud of this achievement is that it recognizes work delivered during a year where creativity helped us deliver through unimaginable circumstances. Our sincerest thanks to every person who works at Ogilvy for their passion and ingenuity, and to our brave clients for their partnership, trust, and collaboration.
Global Chief Creative Officer, Ogilvy
We are thrilled Mindshare has been named the number one media network in the world and Mindshare Shanghai the number one media agency office in the WARC Media 100. Our belief in driving Good Growth for our clients is brought to life through the creativity of our teams across the world, finding new and innovative ways to connect with consumers to create enduring and sustainable growth for our clients whilst also ensuring that growth benefits society and the planet. My congratulations and thanks go out to every person at Mindshare who does this every day across our network, to our clients who are true partners and believers in our people and our mission, and especially to those Mindshare teams in Shanghai (#1 Agency Office), Ho Chi Minh City (#3), Mumbai (#5), New York. (#14), Jakarta (#18), Taguig (#42) and Chicago (#50).
Global CEO, Mindshare
The WARC honor as the #1 most Effective network for 2021, is a testament to our teams’ unwavering dedication to using the power of creativity to drive impact for our clients’ brands across all of our regions. We’re so proud of everyone and humbled to partner with such incredible clients to drive their business forward.
Global President & CSO, McCann Worldgroup
The most awarded work
Available to WARC Rankings subscribers.
Three decks showcasing the most awarded work of 2020 for creativity, media and effectiveness.
The campaigns were selected using our rankings methodology but are not ranked, and are from a range of categories and geographies.
Marketing through volatility
Available to WARC subscribers.
Three reports exploring the most awarded work, selected using our proprietary WARC Rankings methodology, combined with industry interviews and our own knowledge experts to delve into creativity, effectiveness and media excellence.
The health of creativity
Available to WARC Rankings subscribers.
A new analysis of rankings data between 2015 and 2019, assessing how often awarded creativity is also awarded for effectiveness.
The report introduces data by year, category and agency network, with a look at the characteristics of the most creative and effective work.
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