WARC Data

The most rigorous and accurate benchmarks for media planning and strategy in the world

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Make the most of your ad investment

WARC Data’s unrivalled benchmarks mean your media strategy is always backed by evidence-based insight.

Our data give clients the reassurance that their ad investment is working harder in the media mix to achieve optimal reach and effectiveness.

Data Points

Thousands of articles on media spend, cost and consumption, across categories and countries. Download ready-to-use charts and data tables for presentations and analysis.

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Google Search revenue drops $2.3bn but YouTube continues to see growth

Benchmarks

Benchmark your ROI and media spend

Build high-performing campaigns by benchmarking against WARC’s database of successful case studies and thousands of ready-to-use Data Points on media spend, costs and consumption.

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Be informed on the media marketplace

We offer daily analysis of ad and media trends, the latest data on media owner performance, and exclusive reporting on key topics.

The Impact of COVID-19 on Advertising Investment

Global Ad Trends

Includes

  • $49.6bn – cost of COVID-19 for media owners in 2020
  • 8.1% – fall in global advertising investment this year
  • 13.8% – fall in global TV ad investment in 2020

The HAVE methodology

We harmonise, aggregate, verify and evaluate data from over 100 reputable partners to offer independent and trusted information all in one place

Harmonise

We harmonise all data to enable simple, like-for-like cross market comparison without compromising on quality.

Aggregate

We aggregate data from our international partners and media owners, either directly or through our long-standing connections with industry bodies.

Verify

We verify all data with the source prior to publication and offer detailed supporting documentation for each figure.

Evaluate

We evaluate the data and provide expert analysis drawn from 40+ years of experience, offering a holistic view of market dynamics.

Sources

To ensure you always have the most rigorous data, our sources are always of the highest calibre. Here is a selection of just some of the organisations we work with.

Navigate your marketing challenges with confidence

Access unbiased, evidence-based insights that save you time and help you make marketing choices that work