Marketers reveal why WARC is an international resource relied on by the world's leading brand owners.
WARC is the go-to resource for the latest knowledge and trends in marketing and brand communication. The WARC archive is a veritable treasure trove of case studies which offers great learning and insights to marketing professionals. Best of all is the team at WARC Plus, who provide bespoke dossiers filled with the most relevant articles and case studies in response to our unique and specific questions and problems.
Reynold D'Silva, Head – FMCG/CPG, Facebook
WARC is brilliant for finding advertising knowledge and news that actually matter. It’s truly a one-stop shop for helpful advertising information.
David Grebert, Director, Brand Building Integrated Communication, Procter & Gamble
The Trends section is exactly what we need and a great tool for us to share new ideas & trends with our stakeholders.
Bashuli Sane, Product Manager – Performance Measures, Cathay Pacific
Warc.com is ideal at both the start of a project – for ideas, inspiration and data – and at the end, as an independent source of comparable metrics. Case studies, information and data are easy to find and the WARC Plus service is incredibly useful.
Dan Hayes, Brand Research Manager, Everything Everywhere
We love WARC and actively use the articles and case studies to shape our work.
Gemma Bale, Customer Propositions Manager, GoCompare
WARC is an absolute go-to resource. It’s packed with the latest thinking and chock full of cases that show the many ways in which advertising works.
Gareth Kay, Co-founder, Chapter SF
WARC is a very useful, first point of call reference and information tool for us when we're starting new projects.
Cilla Snowball, Chairman, AMV BBDO
Few things in life are truly definitive. WARC is well on its way to becoming one of them.
Nick Kendall, Group Strategy Director, BBH
We can never get enough good information, insight and support for a case we want to build. WARC is an invaluable tool for us across our global network.
Naomi Troni, CEO, Havas Worldwide Southeast Asia
WARC is a small island of intelligent enquiry floating in a vast stagnant pool of ignorance and assumption.
Rory Sutherland, Executive Creative Director & Vice Chairman, OgilvyOne Worldwide
Knowledge is power and WARC gives you the competitive edge. It’s a rich source of insights and can be the secret weapon for a powerful strategy.
Cheuk Chiang, CEO, Omnicom Media Group Asia Pacific
If there's one information source I feel is important for our planners and new business people around the network, it's WARC. Nothing else has the depth of past experiences on the marketing problems we face daily.
John Woodward, Planning Director, Publicis Worldwide
WARC is a an invaluable resource for all marketers, but especially those in North America who want to keep abreast of all the important marketing developments globally. It is an unbeatable combination of both breadth and depth in marketing theory and practice.
Kevin Lane Keller, Tuck School of Business, Dartmouth College
WARC is like a Google for marketing people.
Philip Kotler, Kellogg School of Management, Northwestern University
The depth and global breadth of the content on WARC is impressive. It is a very useful intelligence reference for any serious student of marketing.
John A Quelch, Professor of Business Administration, Harvard Business School
If only all our resources were as easy.
Belinda Roker, Buckinghamshire New University
When I want the current thinking and debate on any advertising topic, WARC is the first place I look.
Byron Sharp, Professor of Marketing Sciences, University of South Australia
Eurosport has used WARC's Global Media Costs data for several years. We appreciate that this data is provided by a well-respected agency (OMD) and corresponds to real paid prices. It is the only way to get coherent, reliable and comparable CPT and C/GRP throughout the various markets. WARC's Adspend & Forecasts data is also very useful, since it can now be downloaded into one easy to read table.
Susi Thorimbert, Head of Sales Research, Eurosport International
Warc.com is unique in the UK, and probably in the world, in providing the most comprehensive database of research, latest thinking and statistics on advertising and related media issues. It is an invaluable resource and thankfully a very navigable and user friendly one.
Mike Parker, Head of Strategic Sales, Channel 4
I rely on WARC every day on many levels. Every morning WARC News alerts me to the most top-line news about media and advertising around the world. The relevance and timeliness of this is invaluable. And the WARC website is a one-of-a-kind reference repository that my whole team relies on – like having additional staff. In brief, WARC gives me the confidence that I am covered with what I need to know today, and may need to know tomorrow.
Artie Bulgrin, SVP Research & Sales Development, ESPN
WARC is a fantastic site and a wonderful resource, great to see it is backed up by equally good customer service.
Omri Godijn, Industry Head, Travel and Tourism, Fairfax Media, Australia
WARC is an indispensable resource for keeping me up to date with research and advertising developments worldwide. More importantly, WARC is accessible and goes that extra mile to help me find answers to challenging questions.
Laura Chaibi, Head of European Research, Yahoo!
Thanks for a great service, WARC – well worth the cost. I really like that there's no shortage of really insightful digital information, which is difficult to find.
Anfra Mostert, Business Development Specialist, Media24
WARC is a great source of articles, case studies, data, insight and evidence. The WARC Plus service is excellent for answering specific questions and highlighting the must-read content – making the whole research process quicker and easier. It's great for helping you provide smart, relevant and timely insights – particularly when deadlines are tight.
Alison Finnegan, Director of Insight, Immediate Media