Unbiased advice on almost any advertising issue
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Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
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Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Best practice and guidance on 100+ marketing topics
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Submit your case study to one of WARC's free-to-enter awards schemes
Our annual ranking of the world's top marketing campaigns and companies
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
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Welcome to warc.com for our university clients.
This overview covers four main areas:
See the FAQs and User Guide pages for more detailed information.
Warc.com is powered by a search engine offering advanced filtering and refinements, together with clear navigation across all pages of the site. This includes:
Word search: Our search engine provides a wide range of options for refining word search results, including by country, industry sector, brand, source and date range. See our Search Tips page to find out more.
Case study search: The Case Finder pinpoints cases by industry sector and/or campaign objective, media used, target audience and region.
Video search: A Campaign Videos page for searching TV ads and creative video by brand, brand owner and agency.
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Key content and features are accessible from any page via four main headings:
Case Studies - Find case studies, search campaign videos and browse the latest industry awards.
Topics & Trends - Browse the Warc Index, our Topic Pages, the Best Practice series and 200 Euromonitor Company Profiles.
News & Opinion - The home for Warc News, Conference Reports, Blogs, Quotebank, Classic Speeches and Event Listings.
Forecasts & Data - A Forecasts & Data section featuring international adspend and media data, as well as Takeaway Charts.
The Forecasts & Data section offers:
Global adspend data - Warc’s comprehensive advertising expenditure database covering historical and forecast data for 80 markets and seven media.
Ready-made tables and bespoke reports - Download data in pre-prepared Takeaway Tables or via Table Builder as custom reports.
The warc.com features Topic Pages and Warc Briefings:
Topic Pages: Each of our Topic Pages brings together in one place the best and freshest content on a key subject, from NPD and Innovation to Mobile Marketing.
Warc Briefings: Our series of Warc Briefings provide succinct historical overviews, likely future trends and further readings on each of the Topics we cover.
Student users at business schools and universities will not be able to utilise the Homepage Personalisation, weekly Topic Updates emails and Warc Toolbar features offered by warc.com. This is because these functions require users to have individual log-in details, not IP address-based access generally used by academic institutions. Academic account administrators wishing to discuss alternative access options to enable this functionality for students should contact their Client Services Manager.
The User Guide section offers a detailed overview of the key features of warc.com available for university users.