Effective Use of Brand Purpose
This category is for those marketing initiatives that have successfully embraced a brand purpose and achieved commercial success as well as a benefit for a wider community.
The judges will be looking for clear evidence of how a brand purpose has both achieved societal impact and met commercial goals.
In addition to this evidence, they will also want to see a direct relevance between purpose and brand and a commitment on the part of the brand to a particular purpose.
Please note: campaigns for charities or nonprofits will not be accepted in this category.