This category recognises innovative thinking that has transformed a business to deliver tangible results.



Brand Robinsons
Agency Saatchi & Saatchi, m/SIX
Advertiser Britvic
Country United Kingdom

Effective Innovation for Jo Malone London

Brand Jo Malone
Agency The Thread Team
Advertiser Estée Lauder Companies Inc.
Countries United Kingdom

Prescribed to Death

Brand National Safety Council
Agency Energy BBDO
Advertiser National Safety Council
Country United States

Ask the Cloud

Brand Google
Agency MullenLowe US
Advertiser Google
Country North America

My Line

Brand The Colombian Ministry of Technology & Communication
Agency MullenLowe SSP3
Advertiser The Colombian Ministry of Technology & Communication
Country Colombia


Brand Netsafe New Zealand
Agency DDB Group New Zealand
Advertiser Netsafe New Zealand
Country New Zealand

Anything is better with KFC Golden Egg Crunch

Brand KFC
Agency Ensemble Worldwide, Universal McCann
Advertiser QSR Stores Sdn Bhd
Country Malaysia

The Financial Hack

Brand Tarjeta Cencosud
Agency Wunderman BA
Advertiser Cencosud Group
Country Argentina

The D-Remote

Brand Beko
Agency FP7 McCann Istanbul
Advertiser Beko
Country Turkey

The Woman Behind the Veil

Brand Al Rajhi Bank
Agency FP7 McCann Riyadh
Advertiser Al Rajhi Bank
Country Saudi Arabia

The 1 Dirham Coin for the 1 Dirham Cone

Brand McDonald's
Agency FP7 McCann Dubai, FP7 McCann Riyadh
Advertiser McDonald's
Country United Arab Emirates

Hunger-Free Airlines

Brand Snickers
Agency BBDO China
Advertiser Mars China
Country China

Missguided Styles Love Island

Brand Missguided
Agency MediaCom UK
Advertiser Missguided
Country United Kingdom

Flu tracker based on AI

Brand Theraflu
Agency MediaCom Russia
Advertiser GlaxoSmithKline
Country Russian Federation

Block Wish

Brand Alepa
Agency SOK Media
Advertiser HOK-Elanto | S Group
Country Finland


Brand Fox Cricket
Agency Mindshare
Advertiser Foxtel
Country Australia

India's Digital Locker

Brand Paytm Gold
Agency McCann Worldgroup India
Advertiser One97 Communications Pvt Ltd
Country India

Noon Assembly

Brand Kwality Dairy
Agency McCann Worldgroup India
Advertiser Kwality Limited
Country India

The world’s longest drive-through furniture catalog

Brand IKEA
Agency McCann Worldgroup India
Advertiser IKEA
Country India

Hot Spots and Hell Spots

Brand Virgin Trains
Agency Manning Gottlieb OMD
Advertiser Virgin Trains
Country United Kingdom

From the Incredible in India to the Incredible in You

Brand Incredible India
Agency McCann Worldgroup India
Advertiser The Ministry of Tourism, The Government of India
Country Global


Special Awards

Channel Innovation Award – for the best example of an innovative use of media.

Category Innovation Award – for the best example of a brand defying category norms or creating a new category.

Partnership Award – for the best collaboration that helped a brand rethink a solution to a business challenge.


Lucy Aitken

Lucy Aitken, Managing Editor – Case Studies
+44 (0) 20 7467 8154

By continuing to use the site, you agree to the use of cookies. You can change this and find out more here