Prescribed to Death
Brand National Safety Council
Agency Energy BBDO
Advertiser National Safety Council
Country United States
The National Safety Council raised awareness of prescription opioid overdose in the US with an innovative live experience.
It launched opioid educational information on Facebook, developed 'Warn Me' labels for insurance cards and created a digital memorial wall.
The campaign attracted over 2 billion earned impressions, built recognition for the NSC and over 1 million Americans put 'Warn Me' labels on their insurance cards.