Unbiased advice on almost any advertising issue
Brand, category and media intelligence from the front lines of advertising
Find out how the world's most successful brands use advertising
Build powerful advertising ideas on smart insights
Global advertising data to help you make the right judgments
Benchmark your plans and improve your effectiveness
Win new business, and grow your existing clients
Drive ad revenue by building a compelling case for your channel
Educate students, inform teaching and drive research
Best practice and guidance on 100+ marketing topics
Search our cases by industry, media and more
Submit your case study to one of WARC's free-to-enter awards schemes
Our annual ranking of the world's top marketing campaigns and companies
Daily coverage of key developments for marketers worldwide
Learn how to tackle marketing challenges from leading experts in our series of in-depth webinars
Information and best practice guidance on key marketing topics
Uncover emerging trends using reports from WARC and trusted partners around the world
Full details for all offices
2233 Wisconsin Ave NW
Washington, DC 20007
t: +1 202 778 0680
20A Teck Lim Road
t: +65 3157 6200
85 Newman Street
t: +44 (0)20 7467 8100
Watch video interviews with judging panel chairman Miles Young and other judges of the Warc Prize for Asian Strategy, who explain the importance of strategy to Asian brands and what they'll be looking to reward in the entered papers.
David Elsworth of Coca-Cola Japan, author of the winning case study, discusses his victory in the Warc Prize for Asian Strategy, and talks about whether learnings from the campaign are transferable to other markets.
David Tiltman, Warc’s International Editor, reveals why the judges picked I Lohas as the Prize winner, and talks through other notable studies that were Highly Commended.
Miles Young, Prize chairman and CEO worldwide of Ogilvy & Mather, discusses the role strategy plays in establishing competitive advantage for brands in Asia’s fast-growth markets. He also reveals the three factors he will be looking for in entries to the Prize.
Shawn Warren, Vice-President Marketing, Asia-Pacific, at Kraft Foods, discusses the role strategy plays in his organisation’s marketing activity, and reveals the four things he will be looking for in entries to the Prize.
Mike Cooper, Worldwide Chief Executive at PHD, reflects on his experience in Asia and the rising importance of strategic thinking in the region. He explains what he will be looking for in entries to the Prize.
David Tiltman, Warc’s International Editor, talks about the background to the Prize, why Warc has launched it, why agencies and marketers should enter it, and some tips on what makes a good case study.