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Watch video interviews with judging panel chairman Miles Young and other judges of the Warc Prize for Asian Strategy, who explain the importance of strategy to Asian brands and what they'll be looking to reward in the entered papers.
David Elsworth of Coca-Cola Japan, author of the winning case study, discusses his victory in the Warc Prize for Asian Strategy, and talks about whether learnings from the campaign are transferable to other markets.
David Tiltman, Warc’s International Editor, reveals why the judges picked I Lohas as the Prize winner, and talks through other notable studies that were Highly Commended.
Miles Young, Prize chairman and CEO worldwide of Ogilvy & Mather, discusses the role strategy plays in establishing competitive advantage for brands in Asia’s fast-growth markets. He also reveals the three factors he will be looking for in entries to the Prize.
Shawn Warren, Vice-President Marketing, Asia-Pacific, at Kraft Foods, discusses the role strategy plays in his organisation’s marketing activity, and reveals the four things he will be looking for in entries to the Prize.
Mike Cooper, Worldwide Chief Executive at PHD, reflects on his experience in Asia and the rising importance of strategic thinking in the region. He explains what he will be looking for in entries to the Prize.
David Tiltman, Warc’s International Editor, talks about the background to the Prize, why Warc has launched it, why agencies and marketers should enter it, and some tips on what makes a good case study.