WARC Awards – 2020 Effective Social Strategy Judges
Chair of Judges
Lex Bradshaw-Zanger – Chief Marketing Officer, L’Oréal UK & Ireland, Chief Digital Officer, We Like The World
Lex is a London-bred Parisian and father of three, with a career that has spanned the growth of the web – from the 56k modem to 4G mobile – and covered North America, Europe and the Middle East. Before joining McDonald’s, Lex was part of the Business Partnerships team at Facebook, where he worked with a select group of clients to drive better ROI on their marketing investments. He is a recovered ad-man having spent over ten years in the agency world, with both WPP and Publicis – his last role was Regional Director for Digital Strategy & Innovation for Leo Burnett MENA.
Remie Abdo – Head of Strategy, TBWA\Raad
Remie is a firm believer that advertising is not an industry but a means to a higher end: finding true solutions to real problems, influencing mindsets and shaping cultures for the better. Winning work from Cannes, WARC, Effies, and Lynx, among others, is a testament to her belief of giving every brand a bigger reason for existing. Remie started her career at Orange Telecom, BNP Paribas and the French Football Federation in Paris. After her Parisian adventure, she entered the agency world in Dubai making her way up from Junior Planner to Head of Planning at TBWA\RAAD Dubai today.
Bruno Cunha – VP Strategy, 360i
Bruno is a Strategy VP at 360i, overseeing a team responsible for breaking new ground for brands. Experienced in multiple disciplines, industries and cultures, he’s played key roles across global campaigns and in numerous award-winning projects. Having served as Head of Planning for Ogilvy Brazil and with an international background that includes the UK and Buenos Aires, Bruno believes in the power of brands in shaping a better world. He's been the lead strategist for Coca-Cola, GSK and for the Rio 2016 Olympic Committee, playing key roles across regional and global projects. Other client highlights include Oreo, Kellogg's, United Airlines, Kroger, O Boticario, Motorola, Converse, Disney, SCJ and Paramount Pictures.
Jitender Dabas – Chief Strategy Officer, McCann Worldgroup India
The Economic Times named Jitender as one of the 50 most influential people in Indian advertising and media in 2019. He has also received WPP’s Atticus award for Original thinking in Marketing & Advertising and is a member of the Global Strategic Leadership Council at McCann. His understanding of consumers and culture in developing markets has driven iconic brand strategies for brands including Coca-Cola, Nestlé, Dettol and Pepsi, winning him more than 100 Effectiveness and Strategy Awards across the globe. Under his tenure, McCann India has been listed as the number one agency office globally by the 2019 WARC 100 rankings.
Chris Donnelly – Founder & CEO, Verb Brands
Before founding Verb, Chris gained experience in London, Washington DC and New York, in startups, journalism and venture development. Operating across fashion, hospitality and lifestyle, Chris has led large scale digital projects for international brands such as Jimmy Choo, Bugatti, Claridge’s, ALEXACHUNG and Creed Fragrances to name a few. Chris regularly writes, speaks and consults on digital strategies and the evolution of the luxury market in this space. Since launching Verb, Chris has grown the company organically into one of the most recognised luxury digital agencies in the world, and recently launched Verb China.
Lorenzo Foffani – Head of Strategy, AKQA Italy
Lorenzo has worked in London, Madrid and Milan in some of the world's most renowned agencies – including Saatchi & Saatchi, McCann Worldgroup, Imagination, Y&R, and DUDE. Now he leads strategy at AKQA Italy and continues to stimulate innovation through the power of creativity and imagination. He also lectures at universities (IED, Università Cattolica).
Kristen Fox – Brand Marketing, Social, Sling
Kristen leads the strategy and execution of Sling’s brand marketing across its social channels. Prior to joining Sling, she led social and digital analytics at Crispin Porter + Bogusky, and managed the global social efforts for Dove while at Edelman Digital. In addition to social media, Kristen has extensive mobile and digital marketing expertise from her work while at ESPN and Sony.
Iuren Ramiro – Senior Planning Manager & Strategy Consultant, Agência We
In ten years of working in the advertising industry, Iuren has worked at some of the best and biggest agencies in Brazil (NBS-Dentsu, Ogilvy & Mather and others) for global and local clients like Coca-Cola, Oi Telecom, Petrobras, and GSK. He is passionate about social media and is an avid early adopter. He is the admin for the Brazilian strategic planning community Facebook group, PlannersBR.
Sebastian Redenz – Head of Paid Social, Havas Media Group
Sebastian oversees all paid social activity as part of Havas Media Group’s integrated offering, leading a team of 25 specialists across planning, trading, analysis and operations. With 17 years’ experience, Sebastian has a proven track record of developing best practice process, driving innovation and managing teams.
Sasan Saeidi – Regional Chief Executive Officer, J. Walter Thompson Gulf
Sasan has worked in advertising for 19 years across many brands and regions of the world. In addition to his CEO role for the Gulf Region, Sasan also holds the title of Global Partner Nestle-KitKat. Sasan started his career in North America (Toronto and New York) with Saatchi & Saatchi & FCB, before moving to the Middle East in 2011, where he led FP7 as Group Managing Director. He also plays an active part in the advertising and marketing industry both regionally and globally. He regularly lectures in the UAE and is currently both Global Vice President for Content & Thought Leadership strategy and Regional VP and Area Director for Middle East & Africa at the IAA.
Andrew Soane – Associate Director & Global Social Strategy Lead, Accenture
Andrew is a marketing and comms veteran, with more than 30 years’ experience across brand development, digital marketing, and social, working with some of world’s biggest and best-known brands (organisations such as BP, BT, EY, Phillip Morris International and Tesco). After a career in agencies, Andrew joined Accenture four years ago, initially to lead employer branding and recruitment marketing for Accenture’s consulting businesses. Today Andrew is part of Accenture’s Social team which aims to build one of the world’s leading brands on social media. Andrew is Global Head of Social Strategy, where he leads social strategy for both client and candidate marketing.
Eugenia Tan – Managing Director, GOODSTUPH
Eugenia co-manages GOODSTUPH Singapore, a Social Marketing Agency that focuses on driving word of mouth for brands through socially disruptive yet sensible brand work. As a totally independent agency, GOODSTUPH has made a name for itself by delivering award-winning campaigns for large corporations. Eugenia has been named among the Top 50 SEA Women of the Future 2018, one of the Women to Watch 2017 by Campaign Asia and won Hall of Fame’s Business Lead of the Year in 2018.
Charlotte Tansill – Executive Director of Social, Ogilvy
Charlotte (Charlie) leads Ogilvy’s rapidly expanding social media team across the US, including strategy, creative, analytics and media. For the past ten years, Charlie has worked across a number of Ogilvy offices, including DC, Dubai and NYC. She launched and developed Ogilvy’s social media offering in the Middle East, leading it to win MENA’s ‘agency of the year’ by Campaign and Dubai Lynx. Charlie and her team received a number of awards, including a Cannes Lion (Gold) for Coca-Cola’s ‘Labels are for cans, Not People’ campaign. Charlie also guest lectures at NYU on influencer marketing and judged the 2019 Global Effies.
Zoe Virtue – Head of Social & Digital, Mango Communications
Zoe has worked in the content creation and digital strategy space for over 10 years, with stints at Air New Zealand, NZ Trade and Enterprise and Parliament, before switching to agency side where she crafted her trade from all angles: creative, media and digital strategy. She now heads up the digital and social offering at Mango Communications, a PR, experiential and digital agency, working with clients like Samsung, American Express and McDonald’s to develop integrated influencer and content campaigns.
Joe Wade – Founding Partner & Executive Creative Director, Don't Panic London
Joe is a British filmmaker, TV writer and producer and is the CEO and co-founder of creative agency Don’t Panic. In 2012 he co-created the BBC3 TV show The Revolution Will Be Televised, winning a BAFTA for Best Comedy in 2013. Joe has helped Don’t Panic become well known for content including Save the Children’s 'Most Shocking Second a Day’ and Greenpeace’s 'Everything is Not Awesome'. In 2019, 'Concrete Jungle' for The Orangutan Society won ‘Best Fundraiser’ at the Campaign For Good Awards; Don’t Panic helped it meet its target and buy the piece of forest it wanted to preserve.