WARC Awards – 2020 Effective Use of Brand Purpose Judges

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Chair of Judges

Ivan PollardIvan Pollard – Senior Vice President, Global Chief Marketing Officer, General Mills

Ivan leads a team focused on advancing capabilities, community and creativity for the 1,000+ marketers working around the globe. He has introduced new data-driven approaches to connections planning, management of digital platforms, media, sponsorships, and content creation. His previous role was Senior Vice President, Strategic Marketing for Coca-Cola North America. During his time there, he was responsible for developing strategies to make Coca-Cola’s global $2bn media work more effectively. Prior to Coca-Cola, Ivan was Global Partner at Naked Communications and had leading roles in global agencies such as BMP (now DDB Needham) and Wieden+Kennedy. He was also a founding partner of Unity, that started the discipline of Connections Planning.

The Panel

Daniel BinnsDaniel Binns – CEO, Interbrand New York

Daniel works with C-level teams to activate brand programmes for customers and employees. He has worked with a range of clients in seven different countries across four continents during his 30 years in the branding and communications industry, building up particular expertise in automotive, CPG and technology. His client work has included delivering full-service marketing communications solutions for the likes of Coca-Cola, Unilever and GM. He established Interbrand’s Corporate Citizenship practice and is an authority on purpose and aligning corporate activities with positive societal impact. He is a frequent writer and speaker, and is on the Advisory Board of several companies and non-profits.

Nazia Du BoisNazia Du Bois – Founder, Ricebowl Strategy

Nazia runs Ricebowl Strategy, an award-winning practice that steers brands towards their most progressive, impactful roles in global culture. Ricebowl puts universal human insight at the core of its practice, delivering crafted strategic thinking that resonates with a new, more diverse global growth consumer through progressive messaging and tangible social action. Prior to founding Ricebowl, Nazia was the Global Chief Strategy Officer at DAVID across São Paulo, Buenos Aires and Miami, and Global Planning Partner at Ogilvy. Before that, she was an academic at Oxford, working on gender representation in the media and authored ‘Brands, Islam and the New Muslim Consumer’ (2011).

Eva GrimmettEva Grimmett – Chief Strategy Officer, Havas Group Media

Eva leads strategy and insight for Havas Group Media, which encompasses agencies including Havas Media and Arena Media. Joining the business from Starcom in 2018, she has previously held roles at Mindshare, UM, Vizeum and MPG (during its merger with Havas). Eva works to ensure that all of the group’s clients are deploying game-changing media strategies, and also plays a pivotal role in its new business efforts, having led strategy for multiple pitch wins in the last year.

John HarrisonJohn Harrison – Effectiveness Lead, BBH

John is the Effectiveness Lead at BBH, promoting the positive difference that BBH’s creative work makes to clients’ brands. He joined the agency in 2006 as a Strategy Director. Since then he has led the brand and communications strategy on many international brands (Samsung, Persil, Costa, Dove Men+Care, Old El Paso, Dulux, Fruit Shoot, Costa, World Animal Protection, Vespa) and UK brands (Experian, Robinsons, J20, Barnardo’s, Vodafone, Birds Eye, Tango). John was promoted to Managing Partner in June 2012. Prior to BBH, John worked at Leo Burnett on brands such as McDonald’s, Kellogg’s, Fiat, Mars, Hovis, Lloyds and Littlewoods.

Lars Lengler-GraiffLars Lengler-Graiff – Senior Manager CRM, Jack Wolfskin

Based in Idstein, Germany, Lars oversees Jack Wolfskin’s strategic thinking regarding Customer Relationship Management, data-driven marketing, personalisation, and customer loyalty across Western Europe. Having studied Marketing, e-commerce and Corporate Finance at Goethe University Frankfurt, Lars joined the German branch of IKEA as a strategic planner and worked for eleven years at the Swedish furniture giant in various roles (CRM Manager, Specialist for Market Intelligence and Strategic Foresight) across Germany and Sweden. Lars holds a PhD (Doctor of Economics) from Ruhr-University Bochum. His academic research focuses on Business Ethics, Corporate Social Responsibility, and Sustainability.

Marcello MagalhaesMarcello Magalhaes – Founder, Speakeasy — Knowledge Brokers

Marcello started his career with a seven-year stint as a marketing manager for Unilever in Brazil and Argentina. He then moved agency-side into strategy with planning roles at networks including Y&R, Lowe, BBH, FCB, Ogilvy and Leo Burnett, before becoming Chief Strategy Officer at Leo Burnett Chicago. He has also made time for his own ventures, being a partner to London-based innovation brand strategy boutique BrandThinkTank, co-founder of Tailor Made ad agency - later acquired by Publicis Groupe – and earlier this year co-founded sonic branding strategic/production house, Hole in the Wall Gang. He founded Speakeasy – Knowledge Brokers, a brand innovation global network in 2018.

Brent NelsenBrent Nelsen – Chief Strategy Officer, Leo Burnett

Brent in his own words is powered by "culture and caffeine... and wine thrown in for good measure." Under his strategic leadership, love for instigation and inspiration, Leo Burnett Toronto has been recognized globally and nationally, winning at virtually every strategy and creative awards show. His contributions have received numerous recognitions: IPA’s, Effies, Ogilvy’s, Chiats, Cassies, London International Advertising Awards, Media Innovation Awards, and Cannes to name a few.

Michele O’NeillMichele O’Neill – Global Strategy Partner, Edelman

Michele is a thirty-year strategy veteran working internationally with WPP (Ogilvy 17 years) and IPG (Lowe 11 years) in Sydney, Paris and London, leading global brand strategy. She was an inaugural member of The Australian Planning Group and became the first Chair of The Agency Circle, Australia’s D+I industry platform. Michele joined Edelman London in 2017 as Global Strategy Partner, where she now focuses on driving purposeful, progressive and inclusive work for her clients. As a strategist who has always believed that a diverse workforce breeds diverse creative outcomes, Michele drives this thinking through the work and the teams she shapes.

Mary PryorMary Pryor – Chief Marketing Officer, Tonic CBD & Tricolla Farms; Co-Founder, Cannaclusive

Mary is a passionate and vocal media expert, currently based in Los Angeles and New York. Raised in Detroit, Michigan, Mary received exposure to automotive design, electrical engineering, music, digital arts and marketing at an early age. Today, Mary is a powerful and accomplished Digital and Marketing Specialist who has worked for major brands such as Sony Music Group, Viacom, Attention PR, City Parks Foundation, Mirrorball, Uptown Magazine, Black Enterprise, CBS News, Ebony Magazine, The Rolling Stones, VaynerMedia, Mindshare, McGarryBowen, McCann, SheKnows, and MusicWorld. She realises that there is a pressing need for agencies that cater to culturally rich and niche audiences through digital and social marketing integration.

Tony QuinnTony Quinn – Chief Strategy Officer, BBD Perfect Storm

A former Chief Strategy Officer and Head of Planning at Publicis London, JWT and Leagas Delaney, Tony has worked with many of most admired and valued brands, and clients, across the world. During this time, he has helped win multiple-awards for effectiveness, creativity and innovation. Today he is Chief Strategy Officer for BBD Perfect Storm, a five-year old, brand and cultural transformation company that works with global clients such as Investec, PepsiCo and Mischon de Reya. Perhaps more importantly, it is a company built on a belief in the power of purpose – that ‘doing good is good for business’.

Tahaab RaisTahaab Rais – Regional Head of Strategy & Truth Central, FP7 McCann MENAT

Tahaab leads marketing, content and connections strategy for FP7 across 14 markets in the MENA region, with a focus on creatively driven marketing solutions that win hearts, minds, respect and profits. His work has made regional brands like Emirates NBD, Daman and SmartLife globally renowned and global brands like Coca-Cola, MasterCard, HSBC, Nestle and L’Oreal regionally relatable. He is the most awarded strategist in MENA, ranked first among Top Strategic Planning Directors worldwide in The Directory Big Won Rankings. He has also helped lead FP7 to rank highly in the Effie Index.

Nick RichNick Rich – Vice President, Group Insights & Analytics, Carlsberg

Nick Rich is Group Insights & Analytics lead at Danish brewer, Carlsberg. Nick has spent nearly 25 years in the research & insights industry, starting on the front line as a telephone interviewer in the mid 90’s. Nick has since shown that it is possible to take your insights skills wherever you want to, from agency to client-side and across multiple sectors with Nokia and InterContinental Hotels Group (IHG), among others. Nick is thoroughly enjoying transforming the impact of insights in the beer industry and splits most of his time between London and Copenhagen.

Daniel ShepherdDaniel Shepherd – Director, Digital Planning, PHD UAE

Daniel combines analytic insight with a creative and strategic approach. He began his career with ZenithOptimedia in London, where he developed his planning capabilities. Since joining PHD, he has led the agency to excel in the strategic and digital space, receiving numerous awards for their work, including The Most Effective Media Agency Office of the Year at MENA Effies 2019 and accolades for WARC global and MENA Strategy Gold awards, among others. Daniel is growing PHD UAE’s client base by applying progressive and effective innovation to their accounts. He lives by the mantra of 'effectiveness over efficiency', and rather than just mirroring fast-growing trends, plays an active role in shaping the future of the industry.

Runar WiksnesRunar Wiksnes – Client Director, Geelmuyden Kiese Norge

Runar is a strategic advisor and client director with an analytical background and a creative heart. As client director at Nordic full-range agency Geelmuyden Kiese, he works for global finance and business services brands, supporting innovative growth strategies and reputation management. He was a Young Lion PR in 2018 and has won several national and international awards for creativity and marketing effectiveness, including Gullblyanten, ANFO Effekt, In2Sabre, SABRE, CMA, WARC Purpose and WARC Purpose Employee Engagement Special Award.

Freya WilliamsFreya Williams – CEO, Futerra North America

Freya is the North American CEO of Futerra, the global sustainability change agency. She is also the author of Green Giants: How Smart Companies Turn Sustainability into Billion Dollar Businesses. She has spent the past decade working to help move sustainable business, behaviours and brands into the mainstream. Co-founder of OgilvyEarth and former lead of Edelman’s Business + Social Purpose practice in New York. Since Freya joined in 2015, Futerra North America has grown to count VF Corporation, REI, Maybelline, Driscolls, Uniqlo and Restore the Earth Foundation among its game-changing clients. Her work has been featured in The Economist, Forbes, Newsweek and even The Onion.

Andrew WilsonAndrew Wilson – Executive Director, Purpose, Edelman

Andrew helps brands engage on the issues that matter. He works with companies to drive greater economic benefit, stakeholder value and positive societal impact. Andrew draws on 25 years’ experience advising business leaders on strategic approaches to sustainable growth. Prior to Edelman, he was a director at Corporate Citizenship, a global strategy consultancy specialising in sustainability. Before that he ran the Centre for Business and Society at Ashridge, the international business school. Clients include multinational companies in healthcare, property, FMCG and oil & gas. Andrew has written extensively and presented to many prestigious international conferences, helping to shape corporate behaviour and thinking in this fast-moving field.

Dan WrightDan Wright – Executive Creative Director, Colenso BBDO

Dan has worked with the BBDO network in Auckland and New York for eight years. He has spent more than 20 years working at the intersection of digital and brand, where he’s delivered innovation and growth for some of the world's best agencies. He has spoken on innovation for D&AD and Google and judged at D&AD, the Effies and AWARD across digital, innovation and film. Dan has received over 100 international awards, including Cannes Lions, D&AD and the Webbys.