WARC Awards – 2020 Effective Innovation Judges

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Chair of Judges

Jane WakelyJane Wakely – Lead Chief Marketing Officer, Mars & Mars Pet Nutrition

Over Jane’s two decades at Mars she has worked across most areas of the business and is currently Lead CMO. She has been instrumental in driving Mars’ unique combination of evidence-based marketing with creativity and purpose at its heart. This has helped Mars to be recognised as the one of the most creative companies in the world by the Cannes Lion Festival of Creativity and WARC. In 2019, this included winning the Cannes Lions Grand Prix for Sustainable Development Goals with ‘The Lion’s Share Fund’, an innovative initiative co-founded by Mars, which drives wildlife conservation and biodiversity programs through brand, creative and media partnerships together with other founding partners and the UNDP.

The Panel

David BalkoDavid Balko – Chief Client Officer, Tribal Worldwide London

David is responsible for all the client relationships at Tribal including Volkswagen UK. He has 22 years’ experience across digital, ATL, mobile and design disciplines. He helps organisations grow above market expectations by understanding commercial pressures, challenging the status quo and creating pragmatic, effective solutions that add value. David has delivered innovative, strategic, compelling and award-winning digital and omnichannel solutions and comms for some of the world’s biggest brands – including Apple, BBC, PepsiCo, Unilever and Vodafone. He is an authority and an accomplished public speaker on mobile marketing, creative excellence and connected device strategies.

Federica BowmanFederica Bowman – Managing Director, Digital, FirmDecisions

Federica joined FirmDecisions in 2015 from parent company Ebiquity where she held positions as international and North America head of digital over a five-and-a-half-year period. She started her digital media career in 2000 working at EHS Brann, and then moved to digital specialist agencies before spending a number of years in the digital ad-network business. Federica was the head of international supply for Advertising.com and subsequently became managing director of Fox Networks in the UK. Having worked extensively with many media and technology platforms, Federica brings valuable insight into the machinations of digital media.

Christophe CastagneraChristophe Castagnera – Head of Connected Experiences EMEA, Imagination

As Head of Connected Experiences, Christophe works in a strategic role which connects the business, measurement, digital and marketing teams at Imagination. His focus is on creating connected brand experiences across clients including Jaguar Land Rover, Major League Baseball, CRH and Ford. After studies in the UK and France, Christophe started his career at Citroën Automobiles in 1998, working as a Market Analyst. Upon joining Imagination in 2005, Christophe initially worked within a client services role. In 2015 he took on the newly created role of Head of Connected Experience for the Global Automotive team. Following the success of this role and the rapid growth of the strategy, measurement and digital team within Automotive, the role was adopted across the business in 2017 to cover all Imagination clients.

Woei Hern ChanWoei Hern Chan – Executive Creative Director, Ensemble IPG Mediabrands

Woei Hern is the Executive Creative Director of Ensemble Worldwide, the creative arm of IPG Mediabrands Malaysia, and one of the first creative set-ups in the region to integrate itself within a media agency in the region. Woei Hern has helped Ensemble become Malaysia’s only agency to win Effies’ Agency of the Year three years in a row. He also made it to Campaign Asia’s Top 40 Under 40s in 2016 and was a runner-up for Southeast Asian Creative of the Year 2018. A big supporter of social causes, Woei Hern has also served as mentor at Malaysia’s Global Innovation Centre’s Accelerator Programme for social enterprises.

Rogerio ColantuonoRogerio Colantuono – Vice President, Strategic Planning Director, Area23

Rogerio is a Senior Business and Communications expert with a diverse, integrated background and a holistic approach to strategy. For the past 16 years he has been at some of the best global and local advertising agencies (such as Area23/FCB, Grey and Leo Burnett) crafting strategic and creative thinking for top global brands (such as Marriott, GSK, Volvo and Google) and specialising in bringing together the right team expertise to solve diverse brand problems. He is an international speaker (PIENSA 2017), was judge for several awards in 2018 and 2019 (such as Effie Global, Echo Awards and M&M Global) and his Marriott work won best global advertising campaign at the Adrian Awards 2018.

Alan DaviesAlan Davies – Head of Client Business Transformation, WPP

As Head of Client Business Transformation for WPP, Alan works with many of the world’s leading brands to help them prepare for, and deliver on, the opportunities for growth presented by today’s consumer and technology disruption. Alan’s background in digital-led transformation spans more than 20 years, with his roots in business and technology strategy. With 18 years at Digitas, as Chief Strategy Officer, Alan was responsible for operationalising the intersection of creativity, technology and data. He has set up, incubated and grown many of the industry’s high-growth services and continues to develop leading propositions in line with market and client need. Alan’s foundations were laid in corporate strategy with Mars & Co, after which he launched Digital Consultancy N.C.Co.

Sarah HarbonSarah Harbon – General Manager, Benefit Cosmetics

Sarah knows how important innovation is to brand success, especially in an ever-changing landscape with evolving customer behaviours. She has ensured Benefit has been quick to predict and prepare for emerging retail trends and localised consumer behaviours. Sarah believes it’s important to keep Benefit’s customers engaged and entertained, resulting in consistently strong brand awareness, continued brand growth and success, and a conscious focus on putting the customer first.

Fergus HayFergus Hay – CEO and Partner, Leagas Delaney London

Within his first 12 months as CEO and Partner, Fergus led Leagas to rise from rank #50 for growth in the UK to #4 with major new business wins including Investec, Peroni, Royal British Legion and Shiseido. Prior to this position, Fergus worked in New York, Chicago, Hong Kong and Singapore for Ogilvy & Mather on global clients including Unilever, Coca-Cola and Diageo. Fergus also drove 60% growth and new product development in Asia's largest social media agency, Social@Ogilvy. He is personally involved in social-impact projects, especially for female empowerment initiatives, including investing and advising Narra Life, serving as Director to The Philippines Foundation and actively advising The Global Campaign for Mental Health.

Prue JonesPrue Jones – Design and Creative Director, Fjord Melbourne

Prue is a design and creative director at Fjord Melbourne, part of Accenture Interactive. Prue has spent her career in creative leadership positions across the advertising, design and digital industries and judged multiple design awards. She’s also a passionate speaker on the impact of future technologies in the design space and how they’ll shape the way we interact with governments, systems, services, products and each other. Prue is also Fjord’s local I&D lead, a national director on the board of AGDA, a member of the course advisory committee for the Swinburne International School of Design and co-host of Australian Design Radio.

Mitesh M MotwaniMitesh M Motwani – Associate Partner, Genpact

Mitesh is a business and marketing analytics, strategy and innovation executive with more than 10 years of global, C-level, B2C and B2B experience across Fortune 100 and Fortune 500 clients at Omnicom, IPG and Publicis. Mitesh joined Genpact, an $8 Billion global digital transformation consulting firm working with Fortune 500 businesses, in early 2020. Prior to that he built and launched multiple innovative practices and products, oversaw more than $1bn in budgets, and has also led an early-stage startup that grew to become a multi-million-dollar category leader. Mitesh has been recognised by the world's top business schools – Harvard, Wharton and MIT – and is also an Adjunct Professor at Boston University, where he teaches a graduate programme on executing innovation.

Stéphane MaguetStéphane Maguet – Director of Innovation, We Are Social

Stéphane has more than 20 years of experience in digital, marketing and media. After graduating in philosophy, he integrated the new TV programmes of Canal+ and participated in the web launch. In 2003, he founded Numeriscausa, a gallery and agency introducing digital arts to the art market and creating partnerships between media artists and brands. In 2010, he shifted to communication agencies, first at Digitas where he founded Digitas Labs Paris, and from 2013, at We Are Social Paris to pilot R&D and innovation around immersive media and social networks. Stéphane teaches and regularly publishes articles on innovation, culture and their transformations.

Majbritt RijsMajbritt Rijs – Managing Director & Board Director, The Numbers Lab @ Firefish

Majbritt runs the lab globally, and has worked in market research since 1997. She has worked for a vast array of clients from agencies in the UK and the Middle East. Prior to joining the industry she researched and lectured in multi-variate statistics, research design and neuro-psychology at the University of Nottingham. In addition to loving all things mathematical and statistical, Majbritt has a special place in her heart for segmentations, brand and ad-tracking and innovation research.

Ahmad SalimAhmad Salim – Group Business Director, Colenso BBDO

Ahmad has been at the forefront of brand marketing and digital innovation since starting his career at The Leith Agency, working with brands like IRN-BRU, Grolsch and Sol. At TBWA\ London, he worked on PlayStation Europe, GAME and Pernod Ricard, and won a Yellow Pencil as the copywriter on John Smiths work. Ahmad then worked on Vodafone UK and Lloyds Bank at RKCR/YR London, helping to shape their approach towards brand and digital investment. Since 2014, Ahmad has led Burger King, Samsung NZ, DB Breweries and, most notably, Mars at Colenso BBDO – which have collectively picked up more than 400 awards with PEDIGREE’s 'Found, Child Replacement Program' and 'SelfieSTIX'.

Lee WalshLee Walsh – Vice President, Media Activation, APAC, Essence

Lee leads Essence’s media activation team of over 100 specialists in APAC, covering programmatic, search, social, as well as reservation media across both online and offline channels. Alongside overseeing media buying and optimisation for all clients in the region, he plays a key role in driving data-led media partnerships and innovation for the agency. With over 18 years of media industry experience, Lee was most recently Regional Managing Director at NewBase. Previously, he held leadership positions at Carat, Neo@Ogilvy and ZenithOptimedia in Singapore and Australia. He started his career in digital marketing at website companies in the United Kingdom and Spain.

Marek WrobelMarek Wrobel – Head of Media Futures, Havas Media Group

Marek leads Havas Group Media’s innovation agenda, ensuring that its clients benefit from the latest thinking on emerging technologies. With expertise in digital transformation, mobile, technology and innovation, Marek has previously facilitated the adoption of emerging tech for top-tier companies including P&G, Heineken and Honda.

Kara YangKara Yang – Managing Director, TBWA\Media Arts Lab Shanghai

An award-winning strategist with two decades of branding and communications experience, Kara helps TBWA\Media Arts Lab Shanghai (Apple’s dedicated creative agency) develop locally relevant work that resonates globally. Under Kara’s leadership, the team has increased affinity for Apple among younger audiences and delivered more 'Made in China' origination work, including Chinese New Year campaigns 'The Bucket', 'Three Minutes' and 'What’s the Use?'. TBWA\Media Arts Lab Shanghai has won multiple awards, including Spike Asia’s 2018 Agency of the Year. Kara was previously Global Planning Director at Leo Burnett Worldwide, CSO of McCann Worldgroup China and Executive Director of Strategy at Landor Greater China.