WARC Awards – 2020 Effective Content Strategy Judges
Chair of Judges
Ash Tailor – Global Brand & Marketing Director, LEGOLAND
Ash has worked for some of the world’s biggest businesses and brands, including Coca-Cola, Vodafone, Warner Brothers and Unilever. He has led global marketing programmes across Africa, Asia and Europe, launching new innovations, building global TV campaigns, as well as a partnership marketing programme with James Bond and the International Olympic Committee. Ash now heads up global brand and marketing for LEGOLAND, which covers 20 sites with more than 20 million visitors a year. His role includes new campaign development, partnerships and the development of new rides and experiences.
Zora Artis – CEO, Artis Advisory; Chair, IABC Asia Pacific
Zora has almost three decades of experience both client and agency side, working with government, private and non-profit sectors in business strategy, marketing, communication, brand and digital. Her strength lies in her ability to uncover insight, identify opportunities where others see problems and connect the dots holistically to find ways to deliver tangible value. Zora's work in campaigns and digital has been recognised with global excellence awards. She runs her own advisory practice specialising in strategy, execution, and alignment from Melbourne Australia and is the chair for the Asia Pacific region of the International Association of Business Communicators.
Nazirah Ashari – Strategy Director, TBWA\Kuala Lumpur
Nazirah is a former journalist turned hybrid strategist, specialising in digital and social media strategy with Lion & Lion Digital, TBWA\Digital Arts Network, BBDO & Proximity and indie agency, The Clan as part of her former agency roster. At TBWA\Kuala Lumpur, Nazirah leads Malaysia's budding all-female strategic planning team. She's also leading a regional project to develop the network's specialisation and expertise on the influential global Muslim segment. She is part of the research team at TBWA\Asia, commissioned to study the Muslim travel segment and much of her best work has connected brands like Libresse, U Mobile and Maybelline, with this audience.
Amira Blancarte – Head of Digital & Corporate Communications, ACHE
Over the past five years at ACHE – an integrated marketing and communications agency – Amira has worked with global brands in Mexico, including Nissan, Danone, Cuervo, AB-InBev, Facebook, Amazon and Time Out, and entities like Oxfam, the UN and the EU. With expertise in experiential, content and digital marketing, she is a data-driven strategist, a creative planner and a detail-oriented editor who has won several awards, including an Effie. ACHE’s success rates in awards schemes has cemented its reputation as one of Mexico’s most creative and effective agencies.
Steve Challouma – Marketing Director Birds Eye, Aunt Bessie's & Goodfella's, Nomad Foods
Steve has spent more than 20 years in the FMCG industry, starting his career at Unilever and working his way through a range of international and local roles at Birds Eye. In the last two years, he has led the team responsible for the turnaround of Birds Eye in the UK, which was recently crowned ‘Brand of the Year’ in the Grocer Gold Awards. He is a passionate advocate of frozen food and its relevance for modern lifestyles, and is a strong supporter of CSR initiatives such as the Marine Stewardship Council, the Veg Power initiative and the Plastics Pact.
Gabrielle Chamberlain – Managing Director, Imagination (Houston & New York)
Gabrielle joined Imagination in 2001. She is the Managing Director of the New York and Houston offices, and a member of the Global Management Team. Over the years, Gabrielle has overseen and managed numerous global and local projects, from brand identity / culture change campaigns to strategic content, and large-format exhibitions. She leads both the client team and the internal team to success with her unique talent for understanding and translating complex objectives into thoughtful, strategic, and widely rich experiences.
Emma Chiu – Global Director, Wunderman Thompson Intelligence
Emma leads creative innovation at Wunderman Thompson Intelligence, the agency’s in-house futures and innovation think-tank. She curates all visual content, leads creative consultancy, presents across all Wunderman Thompson verticals and heads up creative execution of Innovation Lab projects. Emma provides strategic insight and trend consultancy for brands including Northwell, Shiseido and Unilever. She is on the board of advisers for Digital Hollywood’s Influencer Awards and often speaks at international conferences, including SXSW Interactive, Pause Fest and The Media Summit. Emma previously led art direction and design for the international Monocle brand. She also led project collaborations with brands including, ANA, InterContinental, Mandarin Oriental, Turkish Airlines and UBS.
Richard Dunn – UK Chairman and Chief Strategy Officer, Wunderman Thompson UK & EMEA
Wunderman Thompson UK likes having Richard around so much they gave him two jobs, chief strategy officer and UK chairman. He is the go-to man for inspiring business-changing work, having led the strategy for Wunderman Thompson UK over the last six years. In his role as CSO, Richard helps clients rethink how they communicate with customers and better meet their needs across advertising, service design, communications strategy, creative and digital execution. To do this he’s built the best and broadest strategic team in town, which includes brand and communications planning, publishing and content strategy, experience design and data and analytics.
Ian Fitzpatrick – Head of Global Digital & Content, New Balance
Ian leads New Balance’s global digital marketing efforts and leads content creation and distribution through digital channels across its global markets. He joined New Balance in 2018, following more than 20 years of experience in the marketing and advertising industry. He was Co-Founder and Chief Strategy Officer at Almighty from 2004 through the agency’s acquisition in 2017, and previously worked at Havas, where he led Digital Production on accounts like Truth, MINI, IKEA, and Peugeot.
Clare Hutchinson – Executive Strategy Director, Havas London
Clare started her career in strategy in 1997. Since that time, her focus and passion has been campaigns that drive behaviour change. From developing strategies to help people to quit smoking or stop speeding through to recruiting teachers. Clare has also applied her behavior-change thinking to the commercial sector for clients like BSkyB, Pepsi, innocent, and The Economist. Across her career, she has worked for DFGW, AMV BBDO, WCRS/Engine, 101 and as a client at BSkyB. She currently heads up strategy at Havas London and is proud to have won IPA Effectiveness Gold, APG Gold, Marketing Society alongside Creative Lions, Pencils and Arrows.
Diana Lopes – Strategy Director, AMV BBDO
Diana is an integrated creative strategist, with over a decade of experience leading brand strategy and digital transformation for iconic brands like Mars, Visa, Fiat, C&A, and Under Armour. Her trajectory is diverse, with a career at BBDO that spans both London and her native Sao Paulo, previous stints at Isobar, Grey, and client-side, and experience overseas. Her work has won Cannes Lions, D&AD, WARC Awards, Effies, Clios and Webbys, and she believes her global experience has been crucial in creating strategies that resonate across different cultures and markets.
Guy Murphy – Chief Strategy Officer, Global Clients, J. Walter Thompson
Guy leads the strategic capability of the agency, encouraging inspiring thinking and new capabilities for businesses and brands. He works with many of the agency’s global clients including Nestlé, De Beers, Unilever and Rolex. Previously, Guy worked for 14 years at BBH as Deputy Chairman in London and Regional Head of Planning for Asia Pacific. Guy is regularly a chairman, judge and speaker in the industry; at Cannes Lions, El Ojo de Iberoamerica, Createch Summit, Admap, APG and IPA. More recently, he has helped the industry celebrate 50 years of account planning with a series of events and speeches.
Caroline Parkes – Head of Strategy, RAPP
Caroline describes herself as a creative strategist with data smarts. She has led the strategy helm at numerous data-driven and digital agencies, and now leads the team at RAPP. She is an expert in loyalty programmes and customer engagement. She has worked on Britain’s best loved brands including Virgin, IKEA, Boots, Jaguar Land Rover, Compare The Market and first direct. She’s a seasoned judge of work that works, and values colourful thinking and commerciality outcomes in equal measure.
Valerie Pinto – CEO, Weber Shandwick India
Valerie is one of the youngest CEO’s of an Indian network agency. Under her leadership, Weber Shandwick India has won several awards for iconic campaigns at Cannes, PR Week, Mumbrella Stevies and Sabre and continues to be one of the most awarded firms in the country. Rated as one of the top 40 ‘under 40’ media professionals to watch out for in Asia Pacific by Campaign Asia, Valerie was also ranked among the top 10 women in Indian PR by Reputation India. She is a nominated member on the board of Indian non-profit organisation Path.
Uma Reade – Head of Experience, APAC, Essence
With more than 16 years of industry experience, Uma was previously Integrated Creative Director on Asus at JWT/Mirum. Before this she was a consulting Integrated Creative Director at R/GA, where she led the Google and YouTube business across the region, and was the first senior creative hire at The Secret Little Agency. As Creative Director, she partnered with the Chief Creative Officer on the agency’s turnkey brands. She has also worked with Citi Innovation Lab in Singapore as a user experience consultant.
Timi Siytangco – Chief Marketing Officer, Branded Ltd.
At Branded – a producer of music festivals, dynamic conferences and fan events for brands in Asia’s entertainment industry – Timi leads content strategy and the development of digital channels to deepen relationships with the brand's varied audiences. Timi has spent 20 years in digital media. She started as a B2B copywriter and Internet Product Manager during the first dot-com boom, keeping faith through the bust and going on to hold roles in product development, marketing, digital strategy and sales management for CBS Interactive, digital consultancy Possible, and Outbrain. She has also been Vice Chairman of the Asia Content Marketing Association, bringing the industry together for education and networking opportunities.