Geographical Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on geographical trends below - or use the left menu to view reports on a different theme.

Jan 18, 2017   Marketing

Asian Strategy Report 2017

Insights from The Warc Prize for Asian Strategy

Visit the report landing page


Dec 08, 2016

China in 2017

Consumers | Marketing

Consumer trends set to shape marketing

May 12, 2016

Online shopping

Consumers | Marketing | Media & Tech

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Consumers | Industries

Trends from the global luxury goods industry

Feb 16, 2016

Asia Strategy Report

How strategic ideas are growing brands in Asia

Mar 04, 2015

Asia Strategy Report

Consumers | Marketing

How strategic ideas are growing brands in Asia

Jan 30, 2015

The UK in 2015


Fragility, insecurity, secular stagnation and hyper-connectivity

Jan 23, 2015

Social, digital and mobile in 2015

Media & Tech

How digital and mobile access keeps growing around the world

Jan 05, 2015

New emerging markets

Nigeria, Indonesia, Mexico, The Philippines and Turkey