Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Dec 12, 2014   Consumers | Media & Tech

Toolkit 2015

Warc's guide to six major marketing trends for the year ahead.

View the report landing page


Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people

Oct 21, 2014

Social 2014

Media & Tech

How social strategy can drive business results

View the report landing page

Aug 19, 2014

Growth hacking

Media & Tech

Where marketing and
coding collide to deliver
scalable growth

Jun 20, 2014

Pivot to passive


The rise of technology is making consumers passive and marketers more powerful

Jun 04, 2014

Sports participation


The growth in sports participation and how brands can benefit

May 08, 2014

Global Later Lifers


How the over 60s are coming into their own

Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour

Feb 17, 2014

The new austerity


What will the future be for indulgence and excess?