Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Mar 04, 2015   Consumers | Geographies

Asia Strategy Report

How strategic ideas are growing brands in Asia

Visit the report landing page


Jan 07, 2015

10 consumer trends for 2015


Cultural shifts create new opportunities to delight people

Dec 12, 2014

Toolkit 2015

Consumers | Media & Tech

Warc's guide to six major
trends for the year ahead
View the report landing page

Oct 21, 2014

Social 2014

Media & Tech

How social strategy can drive business results

View the report landing page

Aug 19, 2014

Growth hacking

Media & Tech

Where marketing and
coding collide to deliver
scalable growth

Jun 20, 2014

Pivot to passive


The rise of technology is making consumers passive and marketers more powerful

Jun 04, 2014

Sports participation


The growth in sports participation and how brands can benefit

May 08, 2014

Global Later Lifers


How the over 60s are coming into their own

Mar 28, 2014

The power of celebrity


The impact of celebrities on consumer behaviour