Marketing Trends

This Trend Page covers brand positioning, first defined in a 1972 Ad Age article as "what you do to the mind of the prospect". The page includes short cuts to case studies, articles and videos. Click on the View All links to search within the lists of papers. The page is updated when new relevant content is added to Warc.. A in-depth review into the mind if the american consumer

May 10, 2016   Consumers | Media & Tech

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


May 12, 2016

Online shopping

Consumers | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

Jan 11, 2016

Out-of-home advertising

Five trends in UK outdoor advertising for 2016

Jan 05, 2016

The Future 100

Consumers | Media & Tech

The major trends set to shape the global advertising landscape in 2016

Dec 03, 2015

Toolkit 2016

Consumers | Media & Tech

Six major marketing trends for the year ahead
Visit the landing page

Oct 08, 2015

Seriously Social 2015

Consumers | Media & Tech

How social strategy can drive business results

Sep 02, 2015

Mobile apps are the future


Multichannel audience fragmentation may reverse

Aug 13, 2015

Buy Buttons


Closing the loop between discovery & purchase by allowing people to immediately buy

Jul 20, 2015

Toddlers to tweens


Consumption habits of global 3-12-year-olds