Marketing Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and
The Futures Company to offer insights into the current trends affecting consumers, brands and markets.
Browse the latest reports on marketing trends below - or use the left menu to view reports on a different theme.

Dec 07, 2016   Media & Tech | Consumers

Toolkit 2017

Warc's guide to six major marketing trends for the year ahead

Non-subscribers can visit the landing page


Jan 09, 2017

Packaged food

Consumers | Industries

The impact of the new consumerism on food forms

Jan 03, 2017

Top 10 trends for 2017

Consumers | Media & Tech

Carat's analysis of the technologies that will shape 2017

Dec 13, 2016

The Future 100

Consumers | Media & Tech

JWT's trends and changes to watch for in 2017

Dec 08, 2016

China in 2017

Consumers | Geographies

Consumer trends set to shape marketing

Nov 29, 2016

Seriously Social 2016

Consumers | Media & Tech

How social strategy can drive business results

Nov 01, 2016

Beyond soda


New opportunities for sparkling beverages

Oct 25, 2016

Internet of Things

Media & Tech

What we know about the Internet of Things

Oct 20, 2016

Through the looking glass

Media & Tech

The brands that are using virtual reality to tell stories