Industry Trends

This Trend Page covers brand positioning, first defined in a 1972 Ad Age article as "what you do to the mind of the prospect". The page includes short cuts to case studies, articles and videos. Click on the View All links to search within the lists of papers. The page is updated when new relevant content is added to Warc.. A in-depth review into the mind if the american consumer

Dec 03, 2015  

10 shopper trends

How people shop and
how retail is responding


May 10, 2016

Global luxury goods

Consumers | Geographies

Trends from the global luxury goods industry

Mar 31, 2016



Could crowdfunding change capitalism beyond recognition?

Jun 19, 2015

21st century business


Six pillars that form the framework for business now

Mar 20, 2015

Uber economy

New business models based on on-demand, personal services with new pricing structures

Mar 13, 2015

The internet of things


How FMCG brands can make the most of developments

Jan 22, 2015

Smarter homes and cars

Media & Tech

How the 'internet of things' will affect marketing

Jan 21, 2015

The future of wearables

Media & Tech

Advances in wearable tech and where it's going next

Dec 23, 2014

The shopper of the future


How young shoppers want the shopping experience to change