Consumer Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets.
Browse the latest reports on consumer trends below - or use the left menu to view reports on a different theme.

Dec 07, 2016   Marketing | Media & Tech

Toolkit 2017

Warc's guide to six major marketing trends for the year ahead

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Jan 09, 2017

Packaged food

Marketing | Industries

The impact of the new consumerism on food forms

Jan 03, 2017

Top 10 trends for 2017

Marketing | Media & Tech

Carat's analysis of the technologies that will shape 2017

Dec 13, 2016

The Future 100

Marketing | Media & Tech

JWT's trends and changes to watch for in 2017

Dec 08, 2016

China in 2017

Marketing | Geographies

Consumer trends set to shape marketing

Nov 29, 2016

Seriously Social 2016

Marketing | Media & Tech

How social strategy can drive business results

Oct 28, 2016

The know-demand economy

Media & Tech

Why brands need to rethink their interactions with consumers

Aug 12, 2016

Pokémon GO

Marketing | Media & Tech

The next wave of augmented reality

Jul 21, 2016

Chatbots

Industries | Media & Tech

Overview and analysis of the growing phenomenon of automated communications tools