Latest Trends

Warc's bespoke reports and regular digests combine with research from trusted providers like Euromonitor and the Future Foundation to offer a unique insight into the current trends affecting consumers, brands and markets.

Browse the latest reports below - or use the left menu to view them by theme.

May 10, 2016   Consumers | Marketing | Media & Tech

Connection Strategy Casebook

Insights from the Warc Prize for Connection Strategy. Visit the report landing page


May 12, 2016

Online shopping

Consumers | Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Consumers | Industries | Geographies

Trends from the global luxury goods industry

Apr 06, 2016

Wearable technology

Consumers | Media & Tech

UK trends in wearable technology

Mar 31, 2016


Consumers | Industries

Could crowdfunding change capitalism beyond recognition?

Feb 16, 2016

Asia Strategy Report


How strategic ideas are growing brands in Asia

Jan 11, 2016

Out-of-home advertising


Five trends in UK outdoor advertising for 2016

Jan 08, 2016

Internet of Things

Media & Tech

Why the IoT will help brands create "living services"

Jan 05, 2016

The Future 100

Consumers | Marketing | Media & Tech

The major trends set to shape the global advertising landscape in 2016