Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Jan 18, 2017   Marketing | Geographies

Asian Strategy Report 2017

Insights from The Warc Prize for Asian Strategy

Visit the report landing page


Jan 26, 2017

Diaper marketplace


Global demand and opportunities in developing countries

Jan 25, 2017

VR and AR in retail

Marketing | Media & Tech

Fad or future?

Jan 24, 2017

Singapore 2017

Marketing | Geographies

Mobile content, experiential activations in retail and the ongoing effects of economic downturn

Jan 22, 2017

Vietnam 2017

Marketing | Geographies

Economic growth, rising smartphone penetration, and the growing popularity of e-commerce

Jan 16, 2017

The Philippines 2017

Marketing | Geographies

Economic and political upheaval, fake news concerns, and the rise of Gen Z as a powerful consumer force

Jan 15, 2017

Indonesia 2017

Marketing | Geographies

Economic growth, mobile-first, and increased ad-spend across both traditional and digital media

Jan 13, 2017

Online video ads

Media & Tech

Eight trends shaping online video ads

Jan 12, 2017

Tech trends for 2017

Media & Tech

Insights from CES