Latest Trends

The Trends section brings together Warc trend analysis with material from trusted providers such as Euromonitor and The Futures Company to offer insights into trends affecting consumers, brands and markets. Browse the latest reports below – or use the left menu to view them by theme.

Warc Trends Reports

Looking for our series of in-depth Trends Reports?

Jul 14, 2016   Marketing | Industries | Media & Tech

Innovation Casebook 2016

Insights from the Warc Prize for Innovation.
Visit the report landing page


Aug 12, 2016

Pokémon GO

Consumers | Marketing | Media & Tech

The next wave of augmented reality

Jul 21, 2016


Consumers | Industries | Media & Tech

Overview and analysis of the growing phenomenon of automated communications tools

Jul 04, 2016

Redefining snacks

Consumers | Marketing

Facts and figures about the global snacks market

Jul 04, 2016

Sanitary protection

Consumers | Marketing

Global challenges and opportunities

May 12, 2016


Consumers | Industries | Media & Tech

Introducing real-time 'conversational commerce'

May 12, 2016

Online shopping

Consumers | Marketing | Media & Tech | Geographies

The evolution of online shopping: pricing, consumer trust and personalisation

May 10, 2016

Global luxury goods

Consumers | Industries | Geographies

Trends from the global luxury goods industry

May 10, 2016

Connection Strategy Casebook

Consumers | Marketing | Media & Tech

Best communications planning