Someshwar Mehra, Gulshan Singh and Partha Sinha, Warc Prize for Asian Strategy, Shortlisted, 2015
This case study shows how Makemytrip.
Jay Chiat Strategic Excellence Awards, Honorable Mention, 2015
This case study describes how Hotels.
Euromonitor Profiles, September 2015
This Company Profile from Euromonitor provides key details and analysis of Deutsche Lufthansa, owner of airline brands including Lufthansa, Swiss and JetBlue. Included is a strategic evaluation with key facts about the German company, competitive positioning against comparative brands, and assessment of its position in the air travel market.
Stephen Whiteside, Event Reports, Marketing Nation Online, September 2015
This event report outlines how Virgin America, a US airline which launched in 2007, has aimed to build brand love by seeking to put the enjoyment back into flying.
The Communications Council, Bronze, Australian Effie Awards, 2015
This case study explains how Tourism Northern Territory, a government body, increased visitor numbers to the Northern Territory (NT) in Australia by reframing the area as a place you 'do' rather than 'go' or 'see'.
Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Air France. Included is a strategic evaluation with key facts about the Paris-based company, competitive positioning against comparative brands, and assessment of its position in the travel and tourism market.
Geoffrey Precourt, Event Reports, ARF Audience Measurement, June 2015
This event report discusses how Delta Air Lines determines its standing with consumers based on their holistic experiences, rather than just responses to its paid-media output.
Charlotte Nau and Bettina Mütze, TNS, Intelligence Applied, June 2015
This article explains how brands can use social listening to save money on consumer research, but only when they manage the mass of data properly.
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015
This case study describes how the Swedish Institute and VisitSweden changed the way that tourism was promoted.