Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how British Airways grew its market share from a low of 7% by identifying a demographic of Indian ex-pats in North America who flew home at least once a year.


Case Study

Transavia: eBay
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Transavia, a low cost airline, teamed up with eBay to promote the availability of holiday travel in a time of austerity.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Russian S7 Airlines created awareness of its services.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how France's national state-owned railway, SNCF, attracted the attention of engineering students with a view to recruit them.


Stephen Whiteside, Event Reports, MRMW New York, May 2015

This event report outlines some of the key learnings from research by Hilton Worldwide, the accommodation provider, into consumer behaviour on mobile.


Stephen Whiteside, Event Reports, MRMW New York, May 2015

This event report addresses how Holiday Inn, the hotel chain, reached "lookalike" consumers thanks to a highly targeted online ad campaign.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Denmark's Spies Travels made people aware of its City Getaways in a cluttered market.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Swedish Institute and VisitSweden changed the way that tourism was promoted.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the Nashville Convention and Visitors Corporation in the USA changed the image of the city from one solely associated with country music to one with a much broader remit.

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