Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Geoffrey Precourt, Event Reports, 4A's Transformation, March 2015

This event report details how Airbnb, the online accommodation rental service, is leveraging marketing at a time of rapid growth.


Patrick Adams, Admap, May 2015

This article describes a new study which reveals that the relevance of the message environment is more important than the quality of the medium in which it is placed.


Cristina Buenaventura, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the Philippine Department of Tourism used social media to encourage visitors to come back to the country after natural disaster.


Kevin Murray & Laura Suchoski, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how North American online travel agency Travelocity used social engagement and people's fascination with sharks to compensate for relatively declining media spend.


Brian Fine and Con Menictas, ARF Experiential Learning, Re:think, March 2015

This paper highlights some of the limitations of big data and argues that though it is useful, other market research methods remain important in explaining behaviour.


Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how storyboards have helped shape Airbnb's core brand mission, as well as assisting in its day-to-day projects.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report demonstrates how Virgin America, the air carrier, leveraged brand advocates at the local level to help it gain a foothold at Dallas Love Field airport.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.

WARC RECOMMENDS


RECOMMENDED CASES

Travel & Tourism

Warc's pick of the most effective travel case studies


TRENDS

The way we travel

How global travel behaviour has changed after the recession


CASE STUDY

Newfoundland & Labrador Tourism: Find yourself

CASSIES winner targeted at sophisticated travellers


COMPANY PROFILES

Travel & Tourism

Data and analysis on the sector's major companies


CASE STUDY

Promote Iceland: Inspired by Iceland

Euro Effies winner breaks new ground in nation branding