Travel & Tourism

Marketing travel and holiday brands

Articles and cases by category:
Airlines
Destinations



Brian Fine and Con Menictas, ARF Experiential Learning, Re:think, March 2015

This paper highlights some of the limitations of big data and argues that though it is useful, other market research methods remain important in explaining behaviour.


Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how storyboards have helped shape Airbnb's core brand mission, as well as assisting in its day-to-day projects.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report demonstrates how Virgin America, the air carrier, leveraged brand advocates at the local level to help it gain a foothold at Dallas Love Field airport.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how WestJet, the Canadian airline, used a holiday real-time experience to gain media attention and grow revenue.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a redesign of airline Virgin Atlantic's economy meal improved passenger experience and drastically reduced fuel costs and carbon emissions.


Design Business Association, Bronze, Design Effectiveness Awards, 2015

This case study demonstrates how the launch of a new app helped Historic Scotland, an organisation looking after hundreds of historic castles and landmarks, reduce a lengthy selling process to ten minutes.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how the launch of UK travel agent Thomson Holidays 'Holiday Design Store' increased turnover by creating a connected, technology-driven retail environment.


Etienne Bell, Warc Exclusive, Crimtan, February 2015

This article shows how airlines can partner with digital advertising networks and use their combined datasets to address prospective customers with highly-targeted online campaigns.

WARC RECOMMENDS


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How global travel behaviour has changed after the recession


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Newfoundland & Labrador Tourism: Find yourself

CASSIES winner targeted at sophisticated travellers


COMPANY PROFILES

Travel & Tourism

Data and analysis on the sector's major companies


CASE STUDY

Promote Iceland: Inspired by Iceland

Euro Effies winner breaks new ground in nation branding