Telecoms

Marketing telecoms and mobile network brands



Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Deutsche Telekom regained market leadership in Germany and boosted European sales in home entertainment and mobile internet.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Google India changed the perception of Google Search from a purely research resource into a daily use product.


Cannes Creative Lions, Bronze, Creative Effectiveness Lions, 2015

This case study describes how Vodafone in Romania re-established its brand leadership in the smartphone market.


Cannes Creative Lions, Shortlisted, Creative Effectiveness Lions, 2015

This case study describes how Samsung NZ built up demand for its Galaxy S4 smart phone in New Zealand by generating hype before the launch using an online queue as opposed to the physical queue typically seen for Apple's new products.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how UK telecoms provider O2 revived its flagging fortunes and increased its brand equity in the face of stiff competition.


Case Study

AT&T: It can wait
Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how AT&T started a public safety campaign to counter the rise in accidents involving US teenagers due to texting while driving (TWD).


Lachlan Williams , Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Google connected with the public by utilising its unique data resources to capture stories amongst the continuously shifting noise around the World Cup.


Tahaab Rais, Warc Prize for Social Strategy, Entrant, 2015

This case study describes how Sony's waterproof smartphone, the Xperia Z3, was marketed with an underwater shop in the United Arab Emirates.


Low Lai Chow, Event Reports, Digital marketing Asia, April 2015

This event report considers how storytelling techniques have benefited brands in categories as diverse as telecoms and banking.

WARC RECOMMENDS


RECOMMENDED CASES

Telecoms

Warc's pick of the most effective telecoms case studies


CASE STUDY

O2: 3D Rugby

DMA UK Grand Prix winner for the telecom/sport partnership


RESEARCH PAPER

Creating insights-based future scenarios

Deutsche Telekom on how to build long-term value


ARTICLE FOCUS

The challenge for Indian telcos

Lessons from other industries for the fast-growth market


CASE STUDY

AT&T: The Last Text

DMA Grand Prix winner aims to stop texting while driving