Telecoms

Marketing telecoms and mobile network brands



Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how Koodo Mobile, the Canadian mobile telecoms company, implemented a peer-to-peer customer support community to reduce costs and improve customer satisfaction.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study explains how Koodo Mobile, the Canadian telecoms company, delivered six successive years of growth following its launch in 2008.


Design Business Association, Grand Prix, Design Effectiveness Awards, 2015

This case study demonstrates how effective design helped UK telecommunications company BT deliver a better customer experience and save millions with reduced costs.


Tim Pritchard and Simon Wood, Admap, January 2015

This article examines loyalty in mobile phones, looking at how handset, operating system (OS) and network each command loyalty which is both separate and interacts with the others.


Dan Bye, Justin Graham and Ben Cooper, Account Planning Group - (Australia), Finalist, Creative Strategy Awards 2014

This case study explains how Optus, the mobile network, created shark detecting technology to demonstrate its network coverage.


Fabio Buresti, Account Planning Group - (Australia), Silver, Strategic agency of the year, Best brief, Creative Strategy Awards 2014

This campaign promoted Boost Mobile, a prepaid brand that resells mobile services, in Australia by reframing the conversation around the category.


Natalie Skovron, Russ Mitchinson and Luke Atkinson, Account Planning Group - (Australia), Silver, Creative Strategy Awards 2014

This case study explains how technology company Samsung repositioned its brand in Australia by focusing on local and emotional connections.


Bijal Pathak, Warc Prize for Innovation, Entrant, 2014

This case study describes how leading Middle Eastern telecommunications provider Etisalat created a campaign to drive subscriptions to its premium TV service, eLife TV.


M. Nafeezul Bari, Toffael Rashid, Laura Amin and Neamul Islam Maleque, Warc Prize for Innovation, Entrant, Warc Prize for Innovation, 2014

This case study describes how major Bangladeshi mobile telecommunications company Robi Axiata found a way to inspire national unity through the creation of the world's largest human flag, leading to an increase in sales.

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