Dave McCaughan and Vanessa Oshima, ESOMAR, Congress, Dublin, September 2015
This paper argues that deprivation studies - where a product is taken away from a participant - is the best way to understand true feelings and behaviours.
MMA Smarties, Silver, 2015
This case study explains how Coca-Cola adapted the global 'Share a Coke' campaign to the Mexican market, with a focus on mobile and search ads to reach millennials.
Stephen Whiteside, Event Reports, MediaPost Engage: Millennials, September 2015
This event report outlines how PepsiCo, the food and beverage giant, is staying ahead of cultural shifts among millennials.
Sophie Price , Warc Prize for Connection Strategy, Shortlisted, 2015
This case study shows how Coca-Cola, the soft drinks company, changed teens' attitudes towards Coke and increased teen engagement with the brand.
Tahaab Rais, Warc Prize for Connection Strategy, Shortlisted, 2015
This case study describes how Fanta, a fruit flavoured soda brand with negligible market share in the Middle East and North Africa, reinvented its strategy to appeal to teens through gaming.
Marie Abiad and Anthony Giordano , Warc Prize for Connection Strategy, Shortlisted, 2015
This case study shows how Nido Fortified, a full cream milk powder for children aged 4-12, grew its market share in the Middle East while emphasising the brand's emotional bond with mothers.
The Communications Council, Silver, Australian Effie Awards, 2015
This case study explains how Frucor launched Maximus, a new sports drink, in Australia, where the category was dominated by two large brands.
The Communications Council, Bronze, Australian Effie Awards, 2015
This case study explains how 7-Eleven, the convenience store chain, used a novel cup attachment to drive sales of its Slurpee frozen drinks in Australia.
Euromonitor Profiles, August 2015
This Company Profile from Euromonitor provides key details and analysis of Associated British Foods, the owner of brands such as Twinings and Ovaltine. Included is a strategic evaluation with key facts about the UK company, competitive positioning against comparative brands, and assessment of its position in the soft drinks market.