Stephen Whiteside, Event Reports, TechCrunch Disrupt NY, May 2015

This event report outlines how Casper is attempting to disrupt what is often regarded as an extremely low-interest category: mattresses.


Stephen Whiteside, Event Reports, TechCrunch Disrupt NY, May 2015

This event report shows how Postmates, the on-demand delivery service, has built its business by encouraging "bottom-up" and "top-down" demand among consumers and brands respectively.


James O. Stanworth, Clyde A. Warden and Ryan Shuwei Hsu, International Journal of Market Research, Vol. 57, No. 3, 2015
Numerous studies report the failure of western e-commerce experiences to effectively engage the Chinese customer. While culture shapes significantly customers' interpretation of their e-commerce experience we have not considered the way (dis)satisfactory determinants shape managerial action outside the western world.

Robert East, Mark Uncles, Jenni Romaniuk and Francesca Dall'Olmo Riley, International Journal of Market Research, Vol. 57, No. 3, 2015
Factors that occur before word-of-mouth (WOM) production are examined, using an influential typology established by Mangold et al. (1999). We conduct two surveys, each covering four service categories, and measure the factors associated with both positive and negative word of mouth.

Stephen Whiteside, Event Reports, IEG Sponsorship, April 2015

This event report outlines the formula used by Target, the retailer, to maximise the impact of its sponsorship efforts.


Joseph Clift, Event Reports, iMedia Summit, April 2015

This event report looks at how fast food brand KFC revamped its image in the UK with a new marketing strategy that embraced neuroscience, store redesign and a high-risk documentary.


Edward Bell, Admap, May 2015

This article explains how sports brands in China target women, in a market dominated by the western brands Adidas and Nike.


Sunando Das, Admap, May 2015

This article explains how social media insights can be harnessed, together with survey insights, to help marketers develop personalised, one-to-one marketing strategies.


Geoffrey Precourt, Event Reports, BAA Link Brand Activation Showcase, April 2015

This event report shows how Target, the retailer, made an impact at the 2015 GRAMMYs by providing four minutes of extra live music for fans instead of running traditional ads.

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