Inside the report
The report includes chapters on:
- Effective channel integration
- Best use of data
- Effective use of partnerships and sponsorships
- Effective use of tech
Also included are summaries of all the winning case studies from the 2017 WARC Media Awards, including the Grand Prix winners Prospan for Best Use of Data, Deutsche Telekom for Best Use of Tech, Channel 4 for Effective Channel Integration, and M&Ms for Effective Partnerships & Sponsorships