Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how US Turner Network Television generated interest in the third season premiere of Dallas.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Spanish football magazine Libero created a new market for a quarterly about the game in the context of a lifestyle environment.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Parc Zoologique de Paris (Paris Zoo) was relaunched after being closed for 6 years.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Spanish comedy theatre Teatreneu created a novel way for audiences to pay for performances.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Samsung Electronics Italy enhanced its image by creating the Samsung Maestros Academy.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Ceylon Newspapers' three-year old publication Mawbima established a presence in a crowded Sri Lankan market by a novel education campaign about Dengue disease using the paper as a mosquito repellent.


Cannes Creative Lions, Silver, Creative Effectiveness Lions, 2015

This case study describes how US satellite TV company DIRECTV got people to switch from its bigger cable TV rivals.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how Romanian online newspaper gandul.


Cannes Creative Lions, Entrant, Creative Effectiveness Lions, 2015

This case study describes how the US National Geographic Channel promoted the movie premiere of Killing Kennedy.

WARC RECOMMENDS


RECOMMENDED CASES

Leisure & Entertainment

Warc's pick of the most effective leisure case studies


CASE STUDY

Microsoft: Decode Jay-Z

Bing partners with a rap legend to build its brand


TRENDS

The New Newsstand

How small publishers crack the digital monetisation issue


COMPANY PROFILES

Leisure & Entertainment

Data and analysis on the sector's major companies


CASE STUDY

MailOnline website redesign

DEA Grand Prix winner on the world's biggest news website