Sumran Kaul, Heather Andrew and Phil Barden, Admap, March 2015

This article explores the difference between print and tablet editions of newspapers, finding that readers are similarly engaged across platforms and that the way content is displayed dictates behaviour.


Geoffrey Precourt, Event Reports, IAB Annual Leadership, February 2015

This event report details the evolving strategy being pursued by the New York Times as it adapts to a future where smartphones increasingly dominate news consumption, as well as some lessons for other brands.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes the development of a new tablet version of La Presse, a French language newspaper in North America, created in response to the general decline in traditional newspaper readership.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how Groupe Média TFO, a French language public TV network based in Ontario, Canada, overcame its reputation for being culturally elitist and out-dated.


Case Study

Watch_Dogs Live
Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how Ubisoft, the video game developer, engaged gamers and sustained their interest for its new game, Watch_Dogs, in Canada.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how the Toronto Raptors, an NBA basketball team, overcame indifference from people in Toronto, Canada to grow ticket sales and viewers.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study describes how a rebrand of football website goal.


Case Study

Kano Computer Kit
Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study reveals how Kano, a simple and affordable computer and coding kit for all ages, became the fourth highest funded design project on Kickstarter.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how The Library, a boutique London gym, attracted members by offering a sophisticated alternative to the existing fitness offerings.

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