GfK, April 2015

This report explores how big data can be used by broadcasters to improve their services, building on the views of key decision makers from 14 major media groups.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report shows how CrossFit, the fitness group, has built its brand through word of mouth and a singular focus on its distinctive approach to exercise, rather than via traditional marketing.


Andrea Sophocleous, Event Reports, ad:tech Sydney, March 2015

This event report looks at how two different companies have successfully utilised loyalty programs to acquire customers and increase profitability.


Joseph Clift, Event Reports, Advertising Week Europe, March 2015

This event report looks at how one high-end motorsport brand has successfully diversified into other areas.


Joseph Clift, Event Reports, Advertising Week Europe, March 2015

This event report explores how one news brand has refined its gathering and understanding of data to drive its content strategy across a range of platforms.


Joseph Clift, Event Reports, Advertising Week Europe, March 2015

This event report looks at the marketing opportunities being thrown up by the growth of digital audio services, whether streaming or podcasting.


Joseph Clift, Event Reports, Global Marketer Week, March 2015

This event report charts how LEGO, the toy brand, recovered from the brink of bankruptcy to become one of the world's most-loved brands.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report breaks down how Netflix, the on-demand streaming service, enhances the customer experience.


Stephen Whiteside, Event Reports, South by Southwest, March 2015

This event report outlines how storyboards have helped shape Airbnb's core brand mission, as well as assisting in its day-to-day projects.

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