Stephen Whiteside, Event Reports, Brand2Global Webinar, August 2015

This event report outlines how Dell, the technology group, translates its marketing content in overseas markets – a difficult task given it aims to work in 28 languages.


Katherine Miall, Research on Warc, Summer 2015

This report discusses how media context affects people's responses to advertising, with reference to the Guardian, a UK based newsbrand.


Stephen Whiteside, Event Reports, Advertising Age Digital, April 2015

This event report covers HBO's failed attempts to tap into second screening – and how these efforts ultimately helped inform a successful digital strategy for the cable network.


Stephen Whiteside, Event Reports, ARF Audience Measurement, June 2015

This event report covers the potential problems that could emerge if marketers neglect cross-platform measurement because of their efforts to leverage big data.


Euromonitor Profiles, July 2015
This Company Profile from Euromonitor provides key details and analysis of Mattel Inc, the owner of brands such as Barbie, Polly Pocket and Fisher-Price. Included is a strategic evaluation with key facts about the US company, competitive positioning against comparative brands, and assessment of its position in the leisure market.

Stephen Whiteside, Event Reports, INMA World Congress, May 2015

This event report details how the Washington Post has transformed its strategy after being purchased by Jeff Bezos, the CEO of Amazon.


Stephen Whiteside, Event Reports, Internet Week New York, May 2015

This event report details Netflix's attempts to mix automation and human insight in its programmatic ad campaigns.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at how one brand went about entering a new category and challenging the market leader there.


Joseph Clift, Event Reports, Cannes Lions, June 2015

This event report looks at the rise of dating app Tinder and its founder's aspirations to be more than just another social network.

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