Innovation Casebook

Explore the world's freshest communication ideas

Download a free summary


Warc's Innovation Casebook 2017 features four chapters that examine different types of innovation in communication. It includes case studies drawn from the WARC Innovation Awards, and puts the thinking behind the campaigns in context.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Innovation facilitating brand purpose
  2. Innovation for health and wellbeing
  3. Re-engineering retail
  4. Category and channel innovation

Also included are summaries of all the winning case studies from the 2017 WARC Innovation Awards.

Grand Prix winner

Toyota LandCruiser

Toyota won the $5,000 Grand Prix in the WARC Innovation Awards 2017 for its LandCruiser emergency network - technology which turned LandCruisers into mobile hotspots to bring emergency communications to no-signal areas in Australia.