Effective Innovation Report

Lessons from the 2018 WARC Awards

Download a free summary


WARC's Effective Innovation Report analyses the key themes and summarises the winning case studies from the 2018 Effective Innovation category in the WARC Awards, and presents the views and opinions of the judges.

The report is available to WARC subscribers.


Inside the report

The report includes chapters on:

  1. Analysis of campaign trends
  2. Engaging millennials
  3. Innovation builds brand equity
  4. Innovation facilitates utility
  5. The rewards from reinvention

Also included are summaries of all the winning case studies from the Effective Innovation category of the 2018 WARC Awards.

Grand Prix winner

7-Second Resumes

Grads of Life won the $5,000 Grand Prix in the Innovation category of the 2018 WARC Awards for its 7-Second Resumes - a series of short videos with unemployed young people in the US that showcased their life skills and personal qualities in just seven seconds.