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Tobacco

Tobacco marketing, including sponsorship of sports and entertainment properties, is now highly regulated if not banned in most markets in the world, as governments attempt to reduce smoking levels. A major industry trend in recent years has been a shift toward vapour products as an alternative to cigarettes.

Key Reading

Important papers from across the Warc database

This paper analyses the global tobacco industry. It provides an overview of the global tobacco products industry. The paper gives a snapshot summary, with additional sections on the industry's development, organisation and structure.
How a new flagship store for Dunhill Tobacco of London enabled the brand to exceed sales targets.
The use of mobile qualitative research as a way of understanding new smoking rituals.
Euromonitor data and analysis on the sector's major companies.
Reflect on the past obstacles advertising regulations posed in the tobacco industry.

Case Study

The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.

Case Study

This case study describes how Vype, a new vaping brand in the UK, developed its own marketing message away from the category norm to achieve a return of 322% on advertising spend.

Case Study

This case study describes how Vype, the e-cigarette brand, launched in the UK, France, Italy, and Poland, by rejecting conventional vaping ads that replicated 20th century tobacco advertising.

Case Study

This case study describes how an ultra-modern flagship store for Dunhill Tobacco of London enabled the brand to exceed all its sales targets.

Case Study

To defend market share, Swan, the roll your own (RYO) tobacco brand, needed a more engaging and contemporary look for its rolling paper line.

Case Study

The slogan Philip Morris Companies Inc. used in 1968 to launch its Virginia Slims campaign—"You've Come a Long Way, Baby"—effectively combined the two seemingly dissimilar marketing themes of female attractiveness and women's rights.
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Article

This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.

Article

This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.

Research Paper

The authors propose a Plackett-Burman experimental design to rearrange profiles in blocks in choice-based conjoint analysis as an alternative technique for measuring preferences that accommodate large numbers of options.

Article

This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.

Article

This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.

Research Paper

The topic of e-cigarettes presents interesting behavioural challenges due to the extent to which it is driven by the unconscious.

Article

This case study describes how cigar brand Davidoff Nicaragua used innovative design to build customer desire for a new brand of cigars in a market dominated by well-established players.
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  1. Article

    This Company Profile from Euromonitor provides key details and analysis of British American Tobacco, the owner of brands such as Kent and Pall Mall.
  2. Article

    This Company Profile from Euromonitor provides key details and analysis of Philip Morris International Inc, the owner of brands such as Marlboro, L&M, Chesterfield and Parliament.
  3. Article

    The Truth Initiative strives to protect a new generation of youths who are prime prospects for the tobacco industry, by engaging that audience and reigniting their interest.
  4. Article

    This case study describes how Vype, a new vaping brand in the UK, developed its own marketing message away from the category norm to achieve a return of 322% on advertising spend.

  5. Article

    This Company Profile from Euromonitor provides key details and analysis of Imperial Tobacco Group Plc, the owners of brands such as Davidoff, West and Gauloises.
  6. Article

    This Company Profile from Euromonitor provides key details and analysis of Japan Tobacco Inc, the owner of brands such as Camel, Winston, Mild Seven and Glamour.
View everything on this topic

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