Household & Domestic

Marketing in the household sector

Articles and cases by category:
Batteries
Cleaners, detergents
Furnishings
Gardening



Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how IKEA, the retailer, encouraged Canadians to experiment with home textiles as an affordable way to refresh their homes.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study demonstrates how IKEA, the home furnishings retailer, renewed interest in its annual Catalogue in Canada to grow sales and footfall.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study explains how IKEA, the home retailer, demonstrated it understood Canadian lives at home to grow its profile among over 35 year-olds, who had previously discounted the brand.


Institute of Communication Agencies, Gold, Canadian Advertising Success Stories, 2015

This case study demonstrates how Mr.


Design Business Association, Silver, Design Effectiveness Awards, 2015

This case study describes how Dress2kill, a UK-based bespoke tailoring business, lifted their brand to a new premium tier and grew sales volume along the way.


Design Business Association, Gold, Design Effectiveness Awards, 2015

This case study explains how dish care brand Fairy UK dramatically reduced production costs by implementing a more effective design of its Shelf Ready Packaging (SRP).


Stephen Whiteside, Event Reports, ANA Mobile First

This event report explains how Timex, the watch brand, launched a new product with more advanced capabilities after research to understand consumer needs, and partnerships with other companies to meet them.


Yamen Koubaa, Rym Boudali Methamem and Fatitha Fort, International Journal of Market Research, Vol. 57, No. 1, 2015
Marketers are interested in how consumers perceive product cues in order to build an appropriate marketing mix. Country and brand images are some of the cues proven to be of significant impact on consumer behaviour.

Stephen Whiteside, Event Reports, The Market Research Event, October 2014

This event report provides five tips for strengthening the role of the market-research function, based on insights from Under Armour, the sporting goods group.

WARC RECOMMENDS


RECOMMENDED CASES

Household & Domestic

Warc's pick of the most effective household case studies


CASE STUDY

Tontine: The first pillow with a 'best-before-date'

Using a simple product innovation to generate sales


COMPANY PROFILES

Household & Domestic

Data and analysis on the sector's major companies


ARTICLE FOCUS

Household Appliances

Gale's global overview of the household industry


CASE STUDY

Febreze: Breathe Happy

How Febreze carved out a distinct position for its products