Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Christopher Pich, Guja Armannsdottir and Dianne Dean, International Journal of Market Research, Vol. 57, No. 3, 2015
There is a paucity of research that outlines how to understand the image of political brands. Responding to this identified gap in the literature, this research seeks to demonstrate the elicitation capabilities of qualitative projective techniques to explore the political brand image of the UK Conservative Party.

Simon McEvoy, Ian Gambier & Sara Goodsell, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how not for profit organisation Check One Two triggered a grassroots movement to raise awareness of testicular cancer in the UK.


Eric Olis, Marcus Martin & Amy Goldstein, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the US Navy recruited cryptologists via an alternate-reality puzzle-solving game on social media.


Philipp Schwartz & Fabian Wichmann , Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Exit Deutschland, a charity that helps people leave far-right organisations, tricked neo-Nazis in Germany into raising money to help their members leave their ranks.


Cathal Gillen, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how the Immigrant Council of Ireland raised awareness of the causes of sex trafficking by utilizing the mobile dating app Tinder.


Daniel West, Warc Prize for Social Strategy, Shortlisted, 2015

This case study describes how Sport England tackled women's embarrassment over exercising by empowering them with identifiable content and direct engagement.


Article

NSPCC: Pants
Case Studies on Warc, 2015

This campaign aimed to many children safe from a threat that often goes unspoken by introducing and promoting the ‘Underwear Rule’.


Crawford Hollingworth, Warc Exclusive, The Behavioural Architects, March 2015

This article examines how behavioural economics can help people adhere to medical advice more consistently, improving their own long-term health and reduce costs to healthcare providers.


Brian Carruthers, Event Reports, Advertising Week Europe, March 2015

This event report looks at how a government agency set out to promote behavioural change among women and get them more involved in exercise and sport.

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