Government & Non-profit

Marketing for charities and the public sector

Articles and cases by category:
Charities
Educational, universities
Government



Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes a campaign to promote the University of Manitoba (in Canada) as an education destination for school leavers.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how the Centre for Addiction and Mental Health (CAMH), a mental health teaching hospital and research centre in Canada, used an advertising campaign to encourage people to understand 'cries for help' and how they had dismissed them.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes a campaign by Canadian Blood Services, an organisation matching people in need of bone marrow or stem cells with donors, which targeted 17-35 year old males to encourage them to sign up to donate.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study shows how Heart & Stroke Foundation, the Canadian charity, focused on survivors to build an emotional connection with potential donors.


Institute of Communication Agencies, Silver, Canadian Advertising Success Stories, 2015

This case study explains how the Hospital for Sick Children (SickKids) in Canada communicated the resilience of its patients to grow donations.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how The Salvation Army, the largest non-government provider of social services in Canada, brought the 'tipping point' to life, where small donations add up to make a big difference.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study explains how York University, a post-secondary educational centre in Canada, reversed a decline in applications with an inspirational and aspirational message featuring current and past students.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study describes how the Vancouver Police Foundation, a charity in Canada, raised its profile with people aged 18-34 with a campaign that sought donations in return for 'cool', police-style sunglasses.


Institute of Communication Agencies, Bronze, Canadian Advertising Success Stories, 2015

This case study shows how a new campaign helped Alberta Health Services (AHS) target 25 to 40-year-old women by encouraging current smokers in this demographic to make a new attempt at quitting, this time with the support of AlbertaQuits.

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